<p>Smaato CEO Arndt Groth talks about the changing rules of app marketing and in-app monetization. The company has Chinese backers and a deal with TikTok. </p>

Smaato CEO Arndt Groth talks about the changing rules of app marketing and in-app monetization. The company has Chinese backers and a deal with TikTok.

<p>Smaato CEO Arndt Groth talks about the changing rules of app marketing and in-app monetization. The company has Chinese backers and a deal with TikTok.&nbsp;</p>

The Shifting Sands Of In-App Advertising

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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The Shifting Sands Of In-App Advertising

The Shifting Sands Of In-App Advertising

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