Marissa Snook, CEO of CoreCubed, joins host David Knack in this episode of Home Care Hindsight to share her extensive experience in home care marketing and website management. Marissa explains the critical importance of keeping your website secure by regularly updating plugins, themes, and backups. She also emphasizes the need for businesses to maintain all website logins and ownership of their sites.

Marissa reflects on common mistakes she’s seen from clients, including the risks of losing everything due to website neglect, and shares best practices for safeguarding your online presence. Throughout the conversation, she highlights the significance of AI in marketing, the role of authentic branding, and the continuing relevance of print marketing in home care. She provides actionable advice on handling inquiry calls and connecting with clients effectively.

Lesson Takeaways:

• Website maintenance is essential to keeping your site secure; update plugins and design themes regularly.
• Maintain backup copies of your website on a different server than your web host to avoid major issues if the host is compromised.
• Home care agencies need to rethink branding, moving away from overused symbols like hearts and angel wings.
• Strong inquiry call handling is key to converting marketing efforts into clients. Agencies must monitor how calls are handled to avoid missed opportunities.
• AI is a starting point, not the complete solution; tools like Perplexity AI can be used to improve operations, but they’re evolving quickly.

Timestamps: [00:00:00] Website maintenance tips: Keeping sites secure and up-to-date [00:02:00] Introduction of Marissa Snook, CEO of CoreCubed [00:04:00] The biggest website mistake: forgetting to pay your web hosting bill [00:06:00] How failing to maintain a website can result in losing everything [00:08:00] Understanding domain, web hosting, and website logins [00:10:00] Backup strategies for website security during election years [00:12:00] Overcoming home care branding clichés and focusing on life, not just care [00:16:00] The importance of handling inquiry calls properly to grow your business [00:19:00] Using AI and SEO to stay ahead in marketing [00:22:00] Print marketing is still effective for senior care, especially with referral sources [00:24:00] How to evaluate the success of social media and print marketing efforts

Quotes:

• Marissa Snook: “Your server is only as secure as the weakest website on that server.”
• David Knack: “Delegation is hard for leaders, but it's essential for long-term success and growth.”

Resources:

• CoreCubed Website
• Follow Marissa on LinkedIn
• Connect with David Knack on LinkedIn
• Fisher Price Video: What Logins Do I Need to Manage My Website?
• Ava
• Ava on LinkedIn