Welcome to Ep.64 where we talk to Meg Coffey, Managing Director of Coffey & Tea AND Founding Director of Social Media Perth. Meg specialises in Social Media for Tourism, Hospitality and Lifestyle brands and is a regular contributor on national TV on emerging trends, progressive strategies and the ‘state of social’ in general. Meg understands digital and specialises in helping brands find their stories, be authentic, and engage with the right audiences. Sound good? You bet it is!

Visit Coffey & Tea here

Visit SM Perth here

Connect with The Cut here

This Shopify interview will be interesting and valuable for many business owners and marketers who are using Social Media to reach people, engage with them and (hopefully) convert them into customers.

While Meg is a hospitality and tourism specialist, her social skills translate to many sectors, including ecommerce. She is a passionate specialist who loves her niche and is leading the digital empowerment charge across Australia.

Meg started up Coffey & Tea and Social Media Perth in 2013 and since then has been building a national reputation and profile as a social media leader, with a specialisation in tourism and hospitality.

She is also the founder of State of Social, Australia’s largest social media conference, and #SMPerth, the city's go-to source for the latest digital news and community learning.

You will see this socially switched on ‘Texstralian’ on your TV screens, sharing her outgoing personality and super smart social insights with the nation. This native Texan it is all about hard work, calculated risks and loves to share.

All of her attributes and Meg’s skills and boundless enthusiasm make this a great episode for everyone in digital media and marketing, including our ecommerce community.

Big thanks from us to Meg Coffey, Managing Director of Coffey & Tea and Founding Director of Social Media Perth for sharing her time and stories on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing you’re invited to guest on this podcast. Get in touch anytime.

Welcome to Ep.63 where we talk to Matthew Steinbrecher, Vice President of Platforms & Partnerships at Reach. Reach specialise in giving shoppers easy access to local pricing and payment methods when they are shopping online, so this is a great topic for all merchants selling (and buying) internationally.

Visit Reach here

Contact The Cut Here

This Shopify interview will be especially interesting for merchants that are selling into international markets, and also merchants who are manufacturing, or purchasing from international markets. So, that’s pretty much every online store, like, ever, right? Pretty much. The way customers are able to transact with online businesses that are not based in their country can be crucial to the whole transaction process. Reach is here to make that easy for customers and deliver big business advantages to merchants.

With an open API, Reach focuses on delivering seamless shopping experiences for merchants and their customers, around the globe. Payment systems are optimised locally to minimise fees and risks, and allow merchants to deliver more competitive pricing with guaranteed transactionals security.

Reach is a Candian company, based in Calgary, Alberta and working with partners and merchants around the world.

Matthew has been with Reach since 2016 and has progressed through roles including Business development Manager, Product Owner and now Vice President.

With a background including roles as a global payments analyst for GRIN (Global Retail Insights Network) and a foreign exchange broker for FXCM, he has the perfect background for Reach and working in online payments for ecommerce businesses around the world.

The Cut has a huge thank you to Matthew and the Reach team, for giving up time to share their insights into what Reach offers, international commerce, covid, and more. Thank you to Matthew Steinbrecher, Vice President of Platforms & Partnerships at Reach.

If you're a Shopify business owner or work in digital and ecomm marketing, please come and guest on this podcast. Get in touch anytime.

Ep.62 is all about selling high-tech audio products online as we talk to Scott Forrest, Digital Marketing Director from Nuheara, an audio business specialising in ‘hearables’ - wearable listening devices.

Visit Nuheara here

Contact The Cut here

This Shopify interview will be valuable for all businesses owners selling physical products, especially tech-based products, who want to to learn more about digital marketing from an expert in charge of growing an already fast-growing international online retailer. And for anyone else in retail looking for guidance or inspiration, you’ll get plenty of learning from this episode.

Nuheara is a Perth-based business, with staff in the USA, Canada and the UK. They lead the global ‘hearables’ space and are transforming the way people hear by creating smart hearing solutions that are affordable and accessible.

The Nuheara mission is to improve people’s lives by allowing them to seamlessly listen, communicate and connect to their physical and digital worlds.

In 2016, Nuheara released a revolutionary wireless earbud called the IQbuds. Now in their 3rd generation of earbuds, they allow people to augment their hearing according to personal hearing preferences and connect hands-free with voice-enabled devices.

Scott has been with Nuheara since 2019, following a well-established career leading digital teams at agencies including Be Media, Motive Marketing, Consultus and Strategic Impressions and in marketing for companies including Cryo, Knowledge for Action, and Blue Lagoon Cruises.

Big thanks from us to Scott Forrest, Digital Marketing Director at Nuheara for sharing his time and stories on The Shopify Dropify.

If you run a Shopify business, come and guest on this Podcast and share your ecommerce stories. We know thousands of people, who would love to hear from you.

In Ep.61 we talk to Sophie Stott, Managing Director of Quickmail, an ecommerce shipping and fulfilment business specialising in getting products to the people, from online sales. Hear Sophie talk about the effects of Covid on global shipping and delivery times, things to think about when your products are shipping out and more. Much more…

Visit Quickmail here

Contact The Cut here

This Shopify interview will be fantastic for every Shopify merchant and ecommerce business owner who doesn’t fully understand the shipping and fulfilment ecosystem. Sophie knows her stuff, she’s here to help, and she’s great at keeping things simple and easy to understand.

Every ecommerce merchant has options when it comes to shipping, and most businesses are different. Different products, different sizes, different volumes, different packaging, different customers, different destinations etc.

Quickmail are a Perth-based provider focussed on ecommerce with a team-based approach to delivering customer-focussed solutions. As a family business, Quickmail is all about people-first and that means listening and collaborating to find the best ways to help clients get the products to where they need to go.

The goal at Quickmail is to help businesses to store, pick, pack and ship products. They love helping people work out their strategies for shipping, packaging and everything else associated with getting products out to customers.

Sophie has been the Managing Director at Quickmail, her family’s business, since January 2018.

Sophie completed a Bachelor of Agribusiness and Marketing degree from Muresk Institute of Agriculture and has had extensive experience in marketing, sales, staff management and development and business administration with both national and WA firms.

Big thanks from us to Sophie Stott, Managing Director at Quickmail, for sharing her shipping stories and insights on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. We’ll make it happen.

Welcome to Ep.60 where we talk to Lizzy Pike, Co-Founder and executive Director of beauty brand Face Halo. This fast-growth ecommerce and in-store business has boomed by giving busy women ways to remove makeup quickly and gently, plus reducing waste at the same time.

Visit Face Halo here

Contact The Cut here

Listening to Lizzy Pike takes you on an exciting ecomm entrepreneurial journey from the first concept, to launching a new venture, and making it grow. This Shopify interview will be valuable for every business owner in the beauty sector, those that sell to women, and any other retailer who wants to learn about ecommerce marketing from the front line.

Lizzy has been with Face Halo for 3+ years, with the concept for the company born at Lizzy’s dining room table in October 2016, and the brand launching in May 2017.

In her pre-ecommerce life, Lizzy worked with textiles for 15 years as well as running her own consulting business.

Face Halo are Perth-based and sell their quick and easy makeup removal products in over 3000 retailers around the world including household names like Harrods, Selfridges, Net-A-Porter, Myer and more.

Face Halo specialise in a simple, fibre-based makeup remover that works simply and quickly with water, and is washable and reusable. It has been developed specifically for busy women who are juggling families and careers, and are always time poor. It saves time, money and the environment by cutting out single use makeup wipes. And the unique HaloTech fibres make Face Halo far more effective, and healthier for the skin.

Big thanks to Lizzy Pike, Co-Founder of Face Halo, for sharing her time and ecommerce stories on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.

In Ep.59 we talk to Chen Zissu, CEO of OSS Web Apps, the company behind the Shopify App called ‘Upsell Anything Page Builder’, a name that says it all - This is all about up sell and cross sell, made easy. The ‘Upsell Anything’ app makes it simple for Shopify merchants to plug and play upsell and cross sell functionality into any page on their sites.

Find the Upsell Anything app here.

Connect with The Cut here

This Shopify interview is perfect for any ecommerce business that is looking to increase sales, based on the purchasing intent of their existing customers. Encouraging customers to add more products to their Cart is a key strategy in revenue growth.

The Upsell Anything app is super clever at making the addition of that functionality easy. With ‘drag and drop’ functionality, there’s no need for developers or coding to add these features to your site.

Upsell Anything has been developed to help merchants:

Chen is CEO of OSS Web Apps, the developers of the Upsell Anything Page Builder. Chen and OSS are based in Israel and have stores all around the world using the app.

When it has been added to a store, the Upsell Anything App is all about increasing sales conversions by giving merchants more ways to sell more to every customer.

Sounds good to us!

Big thanks from us to Chen Zissu, CEO of the Upsell Anything Page Builder, for sharing his time and insights, all the way from Israel.

If you want to feature your App or Shopify brand on The Shopify Dropify, come and be our guest. Get in touch anytime.

This is Ep.58 and we’re talking to the very bubbly Fiona Dunne, Owner and Founder of another ecommerce success story, Glowdry Australia. Fiona came up with her niche product based on her own experiences in her tanning and beauty business. Glowdry products help people dry properly and quickly after a spray tan. This is an awesome interview with a high energy ecomm entrepreneur who shares her stories about starting up, learning about online marketing and handling growth.

Visit Glowdry here

Visit The Cut here

This Shopify interview is perfect for just about every ecommerce business person and Shopify Merchant, and especially for those who are planning a startup or in the early days of an ecommerce business.

Glowdry is all about their own unique product, that Fiona developed herself because she saw a need for it with the customers of her spray tanning business. Identifying that need has led to the development of a lovely little niche that has really hit the spot with women who spray tan.

As you’ll hear, Fiona is a high energy and super positive person who has found herself on an exciting ecommerce journey.

Like many ecommerce start-ups, Fiona is a young Mum, and Glowdry started as her side hustle. Now, it has become a huge focus and is experiencing amazing growth, with women (and men!) engaging with the product concept and the Glowdry brand, all around the world.

Take a listen, you’ll love Fiona’s story telling and her gorgeous Irish accent.

Big thanks from us to Fiona Dunne, Founder ofGlowdry Australia, for sharing her time and stories on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing, please come and guest on this podcast. Get in touch anytime.

Welcome to Ep.57 where we talk to Ben Zettler, Founder of Ben Zettler Digital Media, a Shopify marketing consultancy based in New York. Ben’s company specialise in Shopify ecommerce, and have a niche focus on sports and lifestyle brands.

In this episode, recorded right in the middle of the USA’s Covid crisis, Ben shares insights on the most effective media channels for ecommerce marketing, his guidance on how to engage customers and encourage conversion and also strategies to help ecomm businesses operate through the pandemic.

Visit Ben Zettler Digital Media here

Connect with The Cut here

This Shopify interview will be super helpful for most ecommerce business owners and marketers, and even more so for those of you who are running sports, fitness and lifestyle brands. As a successful ecommerce entrepreneur himself, Ben has some special experience in these sectors that have helped define the direction of his agency.

Ben started Ben Zettler Digital Media after building, and then selling, the sunglasses and lifestyle brand Brooktide. Putting his own experience, expertise and success strategies to work for other brands is what drives Ben.

Ben founded his eponymous company in 2014 and since then has been building their experience and expertise in ecommerce marketing, with a focus on niche sectors including sports, professional athletes and the fashion and beauty sectors.

Ben Zettler is a certified Shopify Expert and Facebook Marketing Partner and offers experience that comes from having worked with over 150 brands. Ben understands the key ecommerce marketing channels from social media to email automations and campaigns.

We cover all of those topics, as well as life in business and on the streets of New York during the Covid lockdown.

Before Ben Zettler Digital Media, Ben was Director of Ecommerce and Marketing at Steiner Sports, a sports memorabilia company.

Big thanks from us to Ben for sharing his time and ecommerce adventure stories on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. Get in touch anytime.

Welcome to Ep.56 where we talk to Jayne Graham, Owner of Cranmore Home & Co., a personally curated online furniture, homewares and interiors store. Jayne is fussy and invests a lot of time in sourcing the best and most interesting pieces for her collections. Plus, she is a huge fan of Australian made products and features many pieces by Aussie designers and makers. These factors combine to make Cranmore Home & Co. a rewarding and great looking place to shop.

Visit Cranmore Home here

Contact The Cut here

Jayne comes from a background of marketing and business development, often a great foundation for ecommerce success. So this Shopify interview will be valuable for you if you're running your own online business and want to hear about Jayne’s purchase of Cranmore Home and how she approaches her marketing strategies.

While Jayne didn’t start the business, she has certainly driven online growth with a focus on high quality, great value furniture, Australian designers and producers, and collaborating with like-minded people to bring together great collections. Jayne also offers B2B services and works closely with architects and interior designers.

It’s always awesome to hear from merchants who have taken an existing business and injected it with new vision and focus, and digital marketing smarts, to change direction and achieve growth. That is very much what Jayne is doing with Cranmore Home & Co. and she happily shares her ecommerce business adventures and insights with us, and you!, in this episode.

Our thanks to Jayne Graham, owner of Cranmore Home & Co. for sharing her marketing advice and business stories on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing, come and guest on this podcast. Get in touch anytime.

Welcome to Ep.55 where we talk to Jon MacDonald, Founder of The Good, an American agency specialising in customer conversion. The Good work with ecommerce businesses to assess performance and make decisions based on data and testing. Their constant goal is to increase conversions by building better online shopping experiences for customers.

Visit The Good here

Talk to The Cut here

Jon is the Founder and President of The Good, and, just like The Cut, they opened their doors way back in 2009.

This Shopify interview will be great value for all online store owners who are wondering why they can’t convert more visitors into loyal and paying customers. Jon is super smart and shares a ton of insights and tips into how The Good helps companies grow conversions in ecommerce. Plus, he has some very interesting observations on ecommerce marketing too.

The Good are based in Portland, Oregon, USA and their mission is to ‘remove all the bad online experiences, until only the good remain.’ Hence their name. We like that, it’s clever, and friendly.

Jon and his team at The Good specialise in increasing sales conversions by redesigning customer experiences based on data and testing. The Good work across multiple ecommerce platforms, including Shopify, Magento, BigCommerce and others.

Big thanks from us to Jon MacDonald, Founder of The Good, custom conversion agency, for sharing his time and stories right here on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing come and guest on this podcast. You’re invited, so get in touch anytime.