Welcome to Ep.54 where we talk to Fiona Stevens, Marketing Manager of Loyalty Lion, a Customer Loyalty application specialising in helping ecommerce businesses to engage more with their customers, drive sales and increase the value of all customers.

Visit Loyalty Lion here

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Fiona joins The Cut all the way from sunny London to run us through Loyalty Lion, her role, and how Customer Loyalty programs can be so valuable to your customers, and powerful for your bottom line.

Loyalty programs sit within the ‘magic 3’ ecommerce marketing essential - Email Marketing, Customer Reviews and Loyalty. Loyalty Lion are the kings of the jungle when it comes to progressive, sophisticated and content-rich customer loyalty programs.

This Shopify interview will be interesting and valuable to every online store owner and ecommerce marketer who wants to understand the potential of customer loyalty, or improve the scope of your current approach and loyalty program.

Loyalty Lion is a London-based Loyalty app for ecomm, with clients in over 55 countries. The platform has delivered over 14.5 billion Loyalty Points with over 1.7 million rewards claimed.

They specialise in data-driven loyalty and engagement, to help merchants understand their customers better. They are all about unlocking insights to better understand what drives longer-lasting customer relationships and accelerate marketing.

The stories Fiona shares in this ecommerce podcast are all about the options, customisations and the super cool and awesome ways businesses can activate loyalty concepts to make them fun and interesting for their customers. And rewarding too of course! Plus, build programs that are highly tactical with a focus on increasing sales from existing customers, and boosting new customer acquisitions.

Big thanks from us to Fiona Stevens, Marketing Manager of Loyalty Lion for sharing her time and stories on The Shopify Dropify.

If you're a Shopify business owner or ecomm specialist, please come and guest on this podcast. Get in touch anytime.

Welcome to Ep.53 where we talk to Charles Docus, Founder of 3 Two 1, an online and wholesale business specialising in premium spirits, liqueurs and other lovely ingredients to make yummy cocktails.

3 Two 1 operates on the Shopify platform, and is a growing business in its fourth year of operation. 3 Two 1 launched in 2016 and operates from Perth, with a national network of clients including bars, restaurants, hotels and venues. The business sells premium spirits and liqueurs online, and helps brands to market their products and reach new audiences.

Visit 3 Two 1 here.

Connect with The Cut here.

This Shopify interview will be interesting and valuable for you if you're in the alcohol, hospitality or FMCG sectors. Charles’ story is a great listen, as he describes his transition from commercial lawyer to ecommerce entrepreneur.

Originally from France, where he did the majority of his education and training, Charles was admitted to the Supreme Court of WA in 2016.

His professional background is as a liquor licensing lawyer, with a successful career with some of Perth’s biggest names in legal services, before his ‘side hustle’ took over.

Premium quality spirits, liqueurs and the amazing cocktails that are created from these beautiful ingredients, are Charles’ passion.

Big thanks from us to Charles Docus, Founder and Director of 3 Two 1, for sharing his time and stories on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing you’re invited to guest on this podcast. Get in touch anytime.

Welcome to Ep.52 and your chance to hear Ben talk with Bhavin Shah, Freight Consultant and all around expert on all things ecommerce freight, shipping and delivery. Bhavin works with InXpress, a shipping provider that is all about finding the best solution for each ecommerce business depending on what they ship, size and weight, and where the goods have to get to.

With international and domestic shipping affected by Covid-19, Bhavin shares his insights into what is going on and what merchants can expect, from delays for customers, to their best options, and possible changes to the shipping landscape after C-19.

Visit InXpress here

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This Shopify interview will be super helpful for all Shopify merchants and ecommerce business owners  who are being challenged by the changes to the shipping ecosystem because of Covid-19. Bhavin really knows his stuff and prepared this interview especially to give as much help and understanding as possible to the ecommerce community.

Bhavin has been with InXpress for 2+ years and is highly dedicated to helping his clients, partners and suppliers achieve the best possible outcomes in ecommerce and business in general.

InXpress gives business owners maximum flexibility to optimise their margins on shipping.

They are all about providing merchants and business owners with options, so they can choose the best delivery provider, at the best price, based on what they are sending, and where they are sending to.

InXpress runs on a franchise model where each consultant is backed by the infrastructure and global partnerships of the company, and also free to form their own relationships, and find clients and partners in their regions.

Big thanks from us at The Cut to Bhavin, Freight Consultant with InXpress, for giving up his time to deliver an awesome interview and help us all understand the changing shipping landscape and the best options we have right now as we move through C-19.

You’re invited to appear on this podcast. We’re always happy to interview ecommerce experts, digital marketers and Shopify merchants. Contact us at The Cut and we’ll make it happen for you.

Welcome to Ep.51 where we talk to Chase Alderton in LA, Marketing Manager at Recharge, an ecommerce application that’s all about subscription sales - recurring sales that allow customers to set subscription-style purchases of products that they need again and again.

Chase has been with Recharge for 2+ years and is a big believer in disruption, and pushing people out of their comfort zones to get the strongest thinking and the best ideas.

In this podcast, we talk about how Covid 19 has affected ecommerce, ideas on how merchants can respond, and what sort of changes we can expect to come out of the crisis.

Visit Recharge here

Contact The Cut here

This Shopify expert interview will be interesting for every merchant who is already using subscriptions to increase their sales numbers, and for those who want to add subscription selling to their business.

Subscriptions work really well for products that people consume, or use up. Often these are in the food, skincare and beauty sectors and might include products like fitness nutrition, meals, groceries, toilet paper, skin care, soap and shampoo, tanning products and so on.

Chase’s mission is to educate, question, and challenge ecommerce merchants so he can help them make the best possible decisions with the information they have available.

Chase hails from Santa Barbara, and got his degree there, majoring in Psychology - A handy degree when doing anything based around human behaviour, like ecommerce! Before Recharge, Chase was with Estify, in a Marketing and Comms role.

Recharge Apps is a global business and started up in 2013, with 3 people building Shopify sites from an apartment, and calling themselves ‘Bootstrap Heroes’.

Recharge was born in 2014, to make online payments easier for everyone and they now help over 10,000 Shopify stores, making the sale of subscription products easy. For Merchants, that means selling and managing repeat orders in one powerful and simple, all-in-one platform.

Thank you from us, to Chase, and the team at Recharge for the insights and sharing your experiences, and predictions around the C-19 situation.

If you're a Shopify business owner or work in digital and ecomm marketing, come and guest on The Shopify Dropify. Get in touch anytime.

Welcome to Ep.50 where we talk to Tom Goodwin, Chief Operations Officer at ecommerce reviews company reviews.io Like the name says, they specialise in customer reviews for ecommerce businesses.

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This Shopify interview will be valuable for you if you're in ecommerce and want to increase your lifetime customer value strategies. Reviews.io helps give ecommerce businesses access to the power of endorsements from their customers who are already engaged and happy.

Tom has been with Reviews.io for just over a year and relocated to Sydney from sunny England to Sydney for his role.

Reviews.io is an international business, with offices in Sydney, UK and LA. They are a Google Licensed Review Partner, and gather authentic customer feedback for thousands of clients around the world.

They specialise in facilitating content-rich Customer Reviews for ecommerce platforms, including Shopify. The platform includes reviews by customers, product reviews and location reviews.

Ecomm businesses can get organic stars and seller ratings in Google & Bing to reduce spend on PPC ads, improve click-through rates, boost conversion and enhance sales and customer trust.

As we all know, making the most of your customers can be a successful growth strategy in ecommerce, and should be a more efficient customer acquisition strategy than going out cold to try and engage with completely new customers.

Big thanks from us to Tom from Reviews.io for sharing his time and insights on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing, come and guest on this podcast. Get in touch anytime to make it happen.

Welcome to Ep.49 where Ben runs through some updates, insights and thoughts on Covid-19, how it is affecting The Cut, and ecommerce. Ben shares some of the key learnings and market observations he and the team have gathered over the last two weeks as the C-19 situation has accelerated. There are bad news stories, good news stories, plenty of change, and even some opportunities.

If you need help, guidance or advice on your business and selling online right now, The Cut is here to help in any way we can.

Contact The Cut Here

This episode isn’t an interview, it’s a download from Ben De Jonge. Ben and Scott thought the time was right for an update from The Cut. This will be interesting if you are in business and coping with the massive changes to the way we all operate. If you’re looking for advice on how to react, and how to communicate with your customers, Ben looks into that and shares insights from The Cut’s expert collaborators and partners in the ecommerce ecommunity.

In ‘normal’ times, the people at The Cut are dedicated to helping ecommerce businesses learn more, build their understanding and explore the best options for their businesses. Right now, that is true more than ever.

While we’re all facing big challenges, and probably adapting to change faster than ever before, there are opportunities and some key trends emerging around how businesses should handle the C-19 situation.

From Ben and Scott and the team at The Cut, we wish you and your business strength and agility as we work through the current situation together.

People are calling us at The Cut regularly, with questions, challenges and ideas, so if you want to talk ecommerce with some really nice experts, please call or email us.

And our podcast is still open for business too, obviously. If you're a Shopify business owner or work in digital and ecomm marketing, you’re invited to guest on this podcast. Get in touch anytime to make it happen.

Welcome back, this is Ep.48 where we talk to Charlotte Cheong, Founder of Cecile Swim. This is a great story from a young ecomm entrepreneur, with a side hustle, with a conscience. Cecile Swim specialise in sustainable swimwear for women, and creating a community who value sustainability and an ethical approach to fashion production and business in general.

Visit Cecile Swim here

Connect with The Cut

This Shopify interview will be especially interesting for people planning to start up an ecommerce business, and those young ecomm entrepreneurs who are already running ‘side hustles’. Charlotte’s story is all about swimwear for women, sustainability in fashion, inclusion and community.

Charlotte spent her childhood close to the coast and enjoying the beach. In 2017, she started Cecile Swim while completing a Uni degree in Wildlife Conservation at Murdoch Uni in Perth, WA.

Charlotte was exposed to the waste and environmental impacts of the fashion sector, and was inspired to start a label that was based on awareness, sustainability, and changing methods and materials to make a difference.

Cecile Swim produces limited quantities from low production runs to ensure quality products and happy workers.

Thanks to Charlotte for getting involved in our podcast and sharing her ecommerce experiences and fashion business stories on The Shopify Dropify.

If you're a Shopify business owner or work in digital and ecomm marketing, this is your invite to guest on this podcast. Get in touch anytime to share your stories.

Welcome back to Ep.47 where we talk to James Hotson, all the way from LA. James is Head of Partnerships at Retention Science. ‘Re-Sci’ are based in Santa Monica and their mission is to open up AI and customer data to as many businesses and marketers as possible.

Visit Retention Science here

Connect with The Cut here

It’s no secret that data is driving marketing in all sectors, and in ecommerce, customer data is at the centre of everything.

This interview will give maximum value to every Shopify and ecomm store owner who is looking to optimise the effectiveness of their marketing, by understanding their customers better. That’s awesome for every single ecommerce business owner on the planet.

In simple terms, Retention Science use customer data to elevate the capabilities and effectiveness of digital marketing, from email automations, to predictive customer engagements, and more. The services they deliver include email marketing, AI for customer insights and customer data gathering and reporting.

Listen in to learn lots about how to use data to understand your customers, and then use that understanding to market to them more effectively.

James has been with Retention Science for 7+ years and he understands this space incredibly well. He was the company’s second ever employee, so he’s ‘almost-a-Founder’. Before Re-Sci, James was Marketing Manager of Tweak Footwear, a crowd-sourced shoe design company, and he went to Uni at USC and Stanford School of Business.

A big, super-polite, USA ‘thank you sir’ to James and the team at Retention Science for staying late to speak to us from Santa Monica and sharing his time and stories with you on The Shopify Dropify.

To every Shopify business owner and ecommerce expert - This is your invitation to appear on this podcast. Just contact The Cut anytime to be involved.

Please note, the above pun was definitely intended. You’re welcome.

Welcome to Ep.46 where Ben chats with Paul Beveridge, Founder and Owner of Perth Hills Veggie Co. Based on the name, it’s not surprising that Paul specialises in selling rare seeds and seedlings for vegetables and flowers. Paul’s story is an interesting one as he talks about his journey from finding an unusual niche and selling in person, to adding ecommerce to his business model.

Visit Perth Hills Veggie Co here

Connect with The Cut here

This Shopify interview is super interesting because of Paul’s focus on seeds and seedlings for heirloom vegetables. It is a very non-digital product, and highly specialised, and he has evolved gradually into ecommerce, rather than starting with online selling. That makes for some interesting stories and great insights that every Shopify merchant can learn from.

Just about every story, for every Shopify merchant, makes for great listening and Paul’s is unusual and special because of his niche. With a specific niche, comes a specific market of customers, and Paul's business is evolving organically and growing steadily.

Paul made a tree change to start the business, finishing up as a city accountant and moving to a country property to invest his energies in his real passion - Growing. This transition helps make Paul’s story even more special.

Perth Hills Veggie Co launched in July 2015, with a focus on physical selling, at farmer’s markets and the like. Now, the business is an online plant nursery and seed merchant focussed on growing the best heirloom vegetable seedlings. They also offer a range of plants, seedlings and seeds that includes culinary and medicinal herbs, super hot and culinary chillies plus annual and perennial flowers.

A big thanks from us to Paul, the Founder and Owner of Perth Hills Veggie Co, for getting involved in our podcast and sharing his time and stories.

We invite all Shopify business owners or and ecomm experts to come and talk your stories on our  podcast. Get in touch to make it happen.

Hello and welcome back. This is Ep.45 and we’re talking to Director Chris Dinham from Summit Web, a digital company specialising in SEO, search and digital marketing. This technical area is often misunderstood and Chris breaks down some key insights into simple terms and engaging concepts.

Visit Summit Web here

Connect With The Cut

You’ll love this Shopify interview if you've ever struggled to get your head around search marketing and SEO in general. Our focus with Chris is on ecommerce, so there’s tons of value here for ecommerce business owners who want to learn how to get more from their SEO and digital marketing.

Summit Web are all about generating results for their clients, and they have some interesting specialisations and niches, for example, helping Tradies attract new customers.

Chris is an award winning and well educated digital marketer and in-demand speaker. We have had him present a Keynote at our Shopify Meetup where his direct and simplified approach really helped our community of merchants learn and understand more in the SEO space.

The SEO stories that come from Summit Web are all about best practice, and generating visible results to help businesses engage with new customers, and set new foundations for growth.

Chris, and his team at Summit Web, are super passionate about what they do. They understand the technical nitty gritty, and Chris is very good at making complex topics more accessible.

Thank you to Chris, his business partner Robbie Nolan, and the team at Summit Web for taking the time to share their insights with The Cut and our Shopify listeners.

If you own a Shopify business or work in digital and ecomm marketing, come and talk on our podcast. We’re always looking for new interviewees, so let’s make it happen.