The Simple Business Show

Are you marketing on Instagram but hearing crickets?

We've all been there.

Without a real strategy and clarity, Instagram can feel like it takes all of your time and doesn't give you anything back. It can feel like you're shouting into a crowd of other shouters, desperately hoping you'll be heard above the noise. Or it can feel like the only people paying attention to your posts are in your niche, NOT your ideal clients.

Sound about right?

Instagram is a topic I cover in my course, Simple Sales School. I've gained 10,000 followers in one month, had multiple reels get 500k - 1.5 million views, and used Instagram to attract my ideal clients and customers.

And I don't just talk the talk, I walk the walk. I started a new Instagram profile in a totally different niche 5 months ago and grew it to 563 followers with only 15 posts and very minimal effort. (I'm a big believer that you DON'T need a lot of followers to start making an income, and you DON'T need to post daily or spend all your time on Instagram to grow an engaged following.)

In this week's new podcast episode, Anca, a web developer and student inside Simple Sales School, is sharing how she booked her first client from Instagram with less than 500 followers.

In this episode, you'll learn...

• ONE change Anca made to her Instagram profile that led to her booking a new client
• How she 3x'd the views her reels get
• Why the key to success is INSIDE us
• Why you should stop making assumptions about how much people would pay you
• How to stop self-sabotaging and turn more free consultations into paying clients

CHAPTERS 00:00 Anca's journey from performing arts to web developer 05:42 Google Scholarships: how they work 07:50 being a lifelong learner 09:09 getting addicted to Instagram & comparing your posts to others in your niche 11:43 becoming a beginner again 12:52 how Anca booked a client from Instagram when IG marketing had never worked for her before 14:28 The evolution of Instagram 16:18 Mindset: the key to our success is inside us 17:24 How to talk (with ease) about payment on sales calls 19:30 Don't make assumptions about what your target clients can afford 24:31 Anca's hesitations before joining Simple Sales School 28:28 When should you launch a course? FOLLOW ANCA Instagram: https://www.instagram.com/ancagooje/ Ecommerce website design & development: https://www.ancagooje.com/ JOIN SIMPLE SALES SCHOOL For a limited time, get $300 off using the code 300off https://neshawoolery.com/simplesalesschool

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FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

Free marketing roadmap: Starter Kit for Booking Clients Consistently

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Instagram: @neshawoolery

How can you avoid slow stages in business?

And how can you recession-proof your business?

Is it even possible?!

The honest answer is.... no.

That's wasn't what you were expecting, right?

Here's the truth: all parts of life ebb and flow, up and down, and business is no exception to that. You can't avoid the lows. What makes you a successful business owner isn't that you avoid the lows, it's how you deal with them when they happen and how you prepare for them.

Tough times don't last forever, and that means good times don't last forever either. The sooner we accept that fact of life, the less stressed we are, because we can then drop the unrealistic expectation that growth is linear and that our businesses must always be on an upward path to success, or else we are "failing."

In this episode, you'll learn...

• 4 ways to prepare for slow seasons and recessions so they don't hurt your business or financial stability
• Why you need to build a brand, not just a business
• How your purpose, values, services and pricing can create a community that is loyal to your business even during hard times
• Why living "below your means" is the key to inner peace during slow seasons (and the key to much more.)

TIMESTAMPS 4:25 Your business needs a purpose that people can believe in 7:52 create a no-brainer service, package or product that people would love and buy even during challenging times and recessions 11:13 You can't just increase your prices because you think you're "worth it" or there's inflation 13:44 If you live below your means, you won't get badly hurt by slow seasons or recessions 18:59 Episode summary

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Don't forget to subscribe to this podcast so you don't miss future episodes! And if you enjoyed this episode, please leave a 5 star rating and review on Apple Podcasts or Spotify. I really appreciate it!

FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

Free marketing roadmap: Starter Kit for Booking Clients Consistently

Join my coaching waitlist

My courses

Instagram: @neshawoolery

Are you a busy online entrepreneur and parent who feels overwhelmed trying to juggle it all?

Are you an entrepreneur planning to have kids in the future but worrying about the logistics of how you'll balance business and parenting?

Or... maybe you don't want to have kids at all, but you are interested in building an online business that gives you ample time and space for your loved ones, hobbies, and rest?

If so, you'll enjoy today's interview with one of my students, Gigi of A Simple Home - a post-partum doula.

We discuss...

• 3 things that will make it easier to have a baby and run a business
• How to master the art of asking for help
• How to stop feeling guilty when you ask for help
• How to batch content when you're a busy parent who can't spare a day for content creation every week/month
• How Gigi used what she learned in my course, Simple Sales School, to get booked out for 5 months
• Overcoming limiting money mindsets like "I don't deserve more money"
• Not posting about your services enough on social media & how to get over your fear of selling
• Gigi's honest opinion of Simple Sales School

TIMESTAMPS

0:0:43 A birth doula vs a postpartum doula

05:55 The importance of getting help after having a baby

07:04 Advice for new parents (or expecting parents) on having a baby when you also have a business

09:48 - Advice for mothers who struggle asking for help

15:48 Gigi's top tip for entrepreneurs that want to have a baby but aren't sure how they will balance parenthood with self-employment

17:08 Batching content when you're a busy business owner and parent

18:46 Limiting money mindsets like "I don't deserve more money" or "I shouldn't want to make more money"

19:35 - Not posting about your services enough on social media

24:50 - How Gigi felt about her business and marketing before joining Simple Sales School

25:27 - Gigi's biggest takeaway from the course

28:54 - How Gigi got booked out for the whole year

36:52 - Hesitations Gigi had before joining Simple Sales School

40:59 Why Gigi joined Simple Sales School

42:10 Would Gigi recommend Simple Sales School?

RESOURCES MENTIONED

Gigi's website

Gigi's Instagram

Simple Sales School

The Fair Play

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Don't forget to subscribe to this podcast so you don't miss future episodes! And if you enjoyed this episode, please leave a 5 star rating and review on Apple Podcasts or Spotify. I really appreciate it!

FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

Free marketing roadmap: Starter Kit for Booking Clients Consistently

My courses

Instagram: @neshawoolery

We live in a world that constantly pushes us to want more. Do more. Be better. Be the best.

As members of the online business space, we're faced with content on a daily basis about hustling harder. Building an empire. Leaving a legacy. But... what if that isn't your definition of success? What if you want to build a simple lifestyle business that revolves around your ideal, slow, free lifestyle? And if you do opt for a simple business, does that mean you can't make an abundant income online? Does it mean six or multiple six figures are now off the table? Tune in to this episode to learn...

• The difference between an empire business and a lifestyle business.
• Why wanting to build an empire is not the problem. Something else is...
• Why constantly chasing more, bigger and better can lead to feelings of endless dissatisfaction.
• How to build a simple lifestyle business that still makes an abundant amount of money. Even six figures if that is your goal.
• Why you must choose mentors & coaches whose values align with yours.
• How your business makes you feel is as important as the money it makes.
• 3 tips for building a business without burning out

TIMESTAMPS

1:58 Empire business vs lifestyle business 2:53 Wanting an empire business is not a problem. THIS is... 6:24 Constantly chasing more, bigger, and better 7:29 The difference between hard work and hustle 8:37 You can build a simple lifestyle business and still make an abundant amount of money 10:22 Be careful who you learn from 11:13 It isn't just your income that's important 11:57 3 tips for building a business without burning out

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Don't forget to subscribe to this podcast so you don't miss future episodes! And if you enjoyed this episode, please leave a 5 star rating and review on Apple Podcasts. Then DM me telling me you've done so! Each month I'll choose one reviewer's business to share on my Instagram page of 30k followers - it could land you some new clients!

Join the waitlist for group coaching.

FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

Free marketing roadmap: Starter Kit for Booking Clients Consistently

My courses

Instagram: @neshawoolery

Whether you're in the first few years of your online service business or you have been in business for a while but don't make more than $5k a month ($60k a year), this episode is for you. And for those of you that do make $60k+, at least 6 of these mistakes may still apply to you, so don't skip this episode. You'll learn...

• 2 mistakes I made when I first started my online business
• 1 thing I'm SO glad I did when I first started out
• 10 mistakes that are keeping your income below $5k a month

TIMESTAMPS 4:10 Not investing in my business education and learning from entrepreneurs that are ahead of me 9:26 Constantly rebranding 11:53 One thing I'm REALLY glad I did when I first started my online business 16:21 Relying solely on one marketing strategy 19:41 Making a pdf instead of a free email course 24:09 Stop charging what you're worth 26:41 Giving up on a marketing strategy too quickly 29:07 Relying on motivation or passion to fuel your work 30:59 Sending 1 email a month or not having an email list at all 33:24 Working full-time hours 37:43 Not having a niche or clear messaging 40:00 Hoping clients roll in without putting effort into marketing

SUBSCRIBE & LEAVE A REVIEW

Don't forget to subscribe to this podcast so you don't miss future episodes! And if you enjoyed this episode, please leave a 5 star rating and review on Apple Podcasts. Then DM me telling me you've done so! Each month I'll choose one reviewer's business to share on my Instagram page of 30k followers - it could land you some new clients!

FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

Free marketing roadmap: Starter Kit for Booking Clients Consistently

My courses

Instagram: @neshawoolery

Want to make a full-time income online without working full-time hours? Maybe you are experiencing business burnout and need to work less. Or maybe you simply want to do less and earn more so you can live more?

This episode is for you!

You'll learn:

• 8 things that helped me build a six figure business while working 3 days a week and traveling the world.
• The difference between intuitive decisions & fear-based decisions.
• Why you don't need more followers to make more income.
• How to simplify your marketing
• Why I've changed the podcast name BACK to what it used to be!
• And more!

TIMESTAMPS

2:15 The difference between intuitive decisions & fear-based decisions 6:39 Being an entrepreneur is courageous 7:37 How I built a six figure business while I worked 3 days a week and traveled 7:44 Sacrificing fast growth for slow and steady growth 11:14 Focus on your top 2-3 marketing strategies 14:23 Decide that 3-4 days a week is ENOUGH 15:37 2 ways to make your working day as productive as possible 18:04 Planning without losing flexability 20:27 You don't need more followers 21:21 Build a brand, not just a business 23:51 Live below your means

SUBSCRIBE & LEAVE A REVIEW

Don't forget to subscribe to this podcast so you don't miss future episodes! And if you enjoyed this episode, please leave a 5 star rating and review on Apple Podcasts. Then DM me telling me you've done so! Each month I'll choose one reviewer's business to share on my Instagram page of 30k followers - it could land you some new clients!

FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

Free Roadmap: Starter Kit for Booking Clients Consistently

My courses

Instagram: @neshawoolery

What is success? Does it have to mean the same thing to all of us? And how can we break away from society's definition of success and forge our own - especially when our definition of success may be daringly different to other people?

These are questions I want us to tackle in this episode.

I discuss...

• Why it's dangerous to measure success through external circumstances & achievements

• Why I don't think we should define success by how happy we feel either.

• A balanced approach to goal-setting and ambition. (Because having big goals is NOT a damaging thing. But your perspective may be.)

Timestamps

• 08:38 - Popular definitions of success
• 11:26 - My old definition of success
• 13:12 - How your upbringing, culture and background shapes your early definition of success
• 15:00 - Why I don't want my definition of success to be based on how I "feel" or external achievements & circumstances
• 19:27 - My new definition of success
• 21:04 - What contributes to making life feel whole regardless of whether you've achieved your external goals or not

Niching down. It's one of the ultimate debates in the world of online business. Should you pick a niche? Or is that too restrictive?

What about if you're multi-passionate? You don't want to get bored of your niche. You don't want to feel trapped in one box forever when there are soooo many things you love to do.

So is there a way for multi-passionate business owners to niche down without feeling trapped?

Yes! In this episode, you'll learn:

• How to pick a niche when you're multi-passionate & why it doesn't mean you have to stick with it forever
• Why you should build a brand, not just a business (and why temporarily niching down is a smart way to build it)
• Why Anna was told she wouldn't live past the age of 27 & how that changed her perspective on niching

Don't forget to subscribe to this podcast so you don't miss future episodes!

FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

Free Roadmap: Starter Kit for Booking Clients Consistently

My courses

Instagram: @neshawoolery

Thanks for listening! If you enjoyed this episode, I'd really appreciate it if you left a 5 star rating and review. Thanks so much!

If you…

1. Are currently at a 9-5 job that drains you and you want to start your own online business
2. You're in your first few years as a freelancer but you're struggling to book clients, or
3. You book enough freelance clients and you're ready to scale to six figures (without burnout)

… Then this episode is perfect for you, because today's guest has navigated all of those situations!

In this interview, my student Amy Kuo walks us through her journey from being employed by Disney and then as a project manager, to quitting her job and becoming a struggling freelancer, to then turning that freelance business into a six figure design studio.

Amy and I discuss:

• Feeling tired and burnt out at a 9-5 job
• Her journey from being employed to being her own boss (and the challenges that transition presented.)
• How she went from newbie freelancer to six figure design studio the slow and steady way. This is a story of how it pays off to keep going even business isn't taking off very fast.
• Why overnight success is a myth.
• Why streamlining your client process is one of the most underrated yet important things you can do for your business.
• How Amy found ONE client that makes up about 50% of her income.
• Amy's thoughts on my courses.
• And more!

Don't forget to subscribe to this podcast so you don't miss future episodes!

FREE masterclass: 10 Steps To Go From Overwhelmed To Organized

Free Roadmap: Starter Kit for Booking Clients Consistently

My courses

Instagram: @neshawoolery

Thanks for listening! If you enjoyed this episode, I'd really appreciate it if you left a 5 star rating and review. Thanks so much!

Does this sound like you?

• Your projects finish but your clients keep bombarding you with questions (and they're usually all asking the same things!)
• Your clients are regularly late providing files, feedback and payment.
• You tried using a project management tool with your clients and they totally rejected the idea. They'd prefer to just email.

Which one resonates with you the most? 1,2 or 3?

The easiest and fastest way to solve these issues? Create a welcome page.

In this episode, you'll learn how to use a welcome page to:

• Establish your boundaries with clients
• Set expectations upfront, before the project begins
• Guide your clients through your process
• Clarify your most important policies

Free Masterclass: How to create a welcome page in 1 hour

Nesha's Course: Organize & Automate

FREE roadmap: 10 Simple Steps to Organize Your Business

Nesha's Instagram: @neshawoolery

Thanks for listening! If you enjoyed this episode, I'd really appreciate it if you left a rating and review. Thanks so much!