The Simple Way Podcast

The best way to create your future is to create certainty. Over the last two years, certainty has been taken away from us and we have been surviving in uncertainty. When it comes to business, not being able to predict the future and create certainty can be very difficult. We need to look at future trends and future markets in order to make the right moves and the right decisions. In this episode we will look ahead and come up with some consumer trends for 2022.


What Is Covered:


- How to create digital first interactions with your customers through apps and digital-only products

- Focusing on personalisation and micro-moments so people can feel special and brands can respond to individual needs

- How to create immersive experiences and prioritise experiences over goods and service

- How to be more purpose driven in your business

- Why most services are subscription based

- How to keep up with the acceleration of crypto 

- Customer-to-customer vs. business-to-customer focus

- Focusing on conscious consumption and environmental awareness


These eight trends will get you thinking and support you in doing something different for your business. Look into them and see how you can implement them into your business and do something in 2022 that is not being done by the majority.

Resources:

- $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423

- Follow my website https://jojograham.com/

- The Simple Business Growth Incubator https://jojograham.com/work-with-me/

- Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

- Find me on Instagram  https://www.instagram.com/iamjojograham/

Welcome back to The Simple Way Podcast! During the pandemic a lot of things have changed, which have taken our focus. I took a step back from my business and built it back up from scratch. In this episode, I will share with you some updates about my life and business, so you can see where I’m at now and how I can support you in 2022.

What Is Covered:

- Why it’s important to use your time for reflection and refocusing so you can move forward as a leader

- How to become more aware of how different people are impacted by the pandemic and educate yourself on the inequalities in the world

- How to create your own lane and say no to more things

- The importance of getting your own platform instead of building audience mainly on social media platforms

- How to increase confidence in your expertise and be ready and excited about the opportunities

This pandemic has been difficult for everyone. If you are going through a personal loss, or you are struggling with mental health or grief, don't be afraid to put some things down and take your time. If you lose any clients, any relationships, or if you lose money within reason, you can always go and get it again. If it's in your heart and if it exists elsewhere, you haven't lost anything and you can still build it back.


Resources:

- $1000 in 7 Days Free Challenge https://go.jojograham.com/optin1644181307423

- Follow my website https://jojograham.com/

- The Simple Business Growth Incubator https://jojograham.com/work-with-me/

- Find me on Facebook https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/

- Find me on Instagram  https://www.instagram.com/iamjojograham/

Today we are talking about finding inspiration for content. With the current circumstances it can be difficult to be in that creative and inspired space. That is why I’ve recently launched the Simple Content Card Deck, and now I’m giving you some practical ways that you can find ideas for what to post on daily, weekly and monthly basis.

Where to Find Ideas for Content:

• Look at the books in your industry
• Go through frequently asked questions
• Search for common themes in viral threads in your niche
• Re-purpose old content
• Document your day to day insights and lessons

However, the easiest way to do this is by using the Simple Content Card Deck, which gives you guidance and helps you plan out your content for the day, week or month.

Resources:

• Buy The Simple Content Card Deck: https://www.simplecontentcards.com/content-card-deck

On today's episode, we are going to talk about storytelling marketing, following the mini-course I've created and the physical product I'm about to launch. I'm going to take you through The Four P’s that you need to incorporate in any storytelling piece of content.

Four P’s Of Storytelling Marketing:

• Picture - paint a detailed picture for your reader to create intrigue and desire
• Promise - describe how your product or service will create the result
• Proof - back up the promise with facts, stats, testimonials and case studies
• Push - have a clear cal to action to guide your audience to what you want them to do

I hope this is helpful for you in creating an impactful storytelling content that's is going to create better results for you and your business.

Resources:

• Storytelling For Success Mini-Course, https://courses.jojograham.com/p/storytelling-for-success?fbclid=IwAR3ycaJ7KsdkgNUE6oS4oCk73idLTBmta-fMquH7YgDw9DqfNC5WmjfgeoM 
• Simple Business Mentor on IG: @thesimplebusinessmentor

Today I'm going to take you through seven practical tips for a positive mindset. This is needed now more than ever because of what we are currently experiencing, and unless we have our mental health in check, it can really be detrimental.

But luckily there are simple ways to build a positive mindset that I’ve been using myself for years and that I now want to teach you.

What You Will Learn In This Episode:

• Set the intention every evening and morning to have a good day
• Practice being grateful daily for what you have at this very moment
• Reframe all the bad situations
• Focus on the lessons learned from each situation
• Watch your language internally and what words you use in your thoughts
• Gravitate towards uplifting people in your life
• Self-coach through journaling

So these seven practical tips are what I practice on a daily basis to make sure that I am in a positive space, so I can fill my cup and I can overflow it onto everybody else.

Resources:

• http://www.jojograham.com

In today’s episode I want to give you permission to be visible and to grow your business, regardless of what's happening in the world, because I believe that you should be marketing now just as much as your were marketing six weeks ago, six months ago, or even last year. And here is how.

How To Create Content During Weird and Unfortunate Times:

• Don’t be afraid to post content, but also be sensitive to the current situation
• Be honest and transparent in order to build trust with your audience
• React to the climate, because your content should be problem solving
• Give more value than ever
• Show up as a leader
• Tap into where your audience is at right now

Exercise 1:

• Write down 10 of your ideal client’s biggest problems
• Next to them write out 10 solutions to those problems
• Write 10 of your past experiences related to these problems and solutions
• Now you have ideas for 10 pieces of content

Exercise 2:

• Pick 5 of your client’s biggest problems
• Write down 5 of their biggest pain points
• Write down 5 of their limiting beliefs
• Write down 5 of their biggest fears
• Write down 5 of their biggest desires
• Now you have ideas for 25 pieces of content

Don't worry about that 8% who think that you shouldn't be selling. Think about the 92% of people who are okay with you selling and marketing right now, and wanting you to grow your business.

Resources:

• #strongertogehter Summit Replay: https://www.shaa.com/strongertogether
• www.jojograham.com

This episode is for any business worried about what the future holds during this crazy time, for those who have actually lost everything overnight, any businesses who are looking to go from offline to online, anyone else who is looking to start a business for the very first time, and also anyone who currently has a business, but need a reminder the simple things that they need to do every single day to grow and to maintain the cash-flow.

What I Would Do If I Lost Everything In My Business Overnight:

• Get super clear on the numbers and the money that you want to create
• Decide who is the ideal client that you're going to be selling your offer to
• Work out your base offer based on the problem that they have
• Create a kick-ass free lead magnet and start creating a mailing list
• Refine your messaging and share it every single day with your audience
• Create an email sequence for your leads that will lead them to your offer
• Show up daily on your social media platforms giving value and creating great content

This all sounds so simple, but when you are committed to achieving your money goal and building a successful business, you just need to follow the simple steps and you will make it happen, even if you lost everything overnight and need to start from scratch.

Resources:

• 002 Six Things You Need To Understand About Your Ideal Client - https://podcasts.apple.com/si/podcast/the-simple-way-podcast/id1500496110?i=1000467023531

With everything that's going on in the world, businesses are having to change dramatically to fit the current climate. Customer retention might just save your business, so I want to share the key ways to keep clients or maintain loyalty for maximum retention, so you can thrive in the economic downturn.

The Key Ways To Keep Your Clients:

• Communicate regularly - listen and encourage dialogue
• Give more value than ever to inspire reciprocity
• React to your client’s needs and forget about perfection
• Show appreciation with thank you cards, gifts, discounts or loyalty programs
• Be flexible with your customer’s time and payment schedules
• Give the service that you would expect to have from other businesses

Now is the time for you to really nurture your existing clients. Make sure that they stay with you through the journey, and they'll be lifelong customers. What you do now will be remembered 6 months, 12 months, even 5 years from now, because people will have had your support and you will have had their back during such a crazy and uncertain time.

Connect with JoJo Graham:

• https://www.facebook.com/JoJoGrahamSimpleBusinessMentor/
• https://www.linkedin.com/in/jojo-graham/ 
• Instagram: @jojo_graham

Today's episode is about how to turn isolation and uncertainty into expansion on opportunity. We are all going through a lot right now, and the isolation and lockdown are not a joke. It's a journey that we're all going through by ourselves, and I want to support you to come out of this as a better person.

What You Will Learn In This Episode:

• How journaling can help you to become more self-aware
• Isolation as an opportunity to question your behaviours and patterns
• Many ways in which you can simplify your life
• How to finding that one Domino and disrupt your industry
• The importance of thinking long-term and considering your legacy
• Adopting a Day 1 mentality

The opportunity is out there if you choose to see it. It's a decision that we can make on a daily basis to become a better person and get out of this with a solid business and a more expanded vision of ourselves.

Resources:

• https://jojograham.com/

I'm talking today about how to make money online when global adversity hits. Although it’s wise to take the coronavirus and economic crisis seriously, now more than ever, it is important to build an online business and a way to make money regardless of what the world throws at you.

The ways to thrive when global adversity hits:

• Set the intention decide that you are powerful
• Realise and double down on your expertise
• Research the market and find the problems you can solve
• Create a solution and an asset for your business
• Constantly look for opportunities
• Upskill and become a leader
• Be proactive and remember the bigger picture
• Take good care of yourself
• Practice deep gratitude

In the midst of adversity, there is always opportunity. Even in the eye of a storm, you can remain in control. So give more, do more, be more. Remember that this too shall pass and put your best foot forward.

Resources:

• https://jojograham.com/