nd sales. We go on to discuss Tesla's customer funnel issues and consider the broader implications of celebrity leadership on brand perception. Moving forward, we examine Puma's largest global campaign and its attempts to connect with its audience amidst stiff market competition. Lastly, we discuss Bonds, the iconic Australian brand, and its strategy to break into the U.S. market with a new campaign featuring Robert Irwin. The episode is filled with insights into how data-driven analysis can reveal the underlying truths behind these brand stories.

02:11 The Elon Effect on Tesla

03:53 Challenges in Tesla's Brand Perception

05:49 Celebrity Leadership and Brand Impact

11:16 Puma's Go Wild Campaign

17:28 Bonds' Expansion into the US Market

Don’t forget to visit gotracksuit.com to check out their amazing always on brand tracking dashboard.

Jasper: https://www.linkedin.com/in/jasperskinner/

Dan:https://www.linkedin.com/in/dan-fleming-a15854118/

Conor: https://www.linkedin.com/in/conorbyrne/

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