That's What I Call Marketing

The Singles Ep7: Marketing Hot Takes ELF acquires Rhode & Mark Read Departs & Cannes & An Offer


Listen Later

Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode, examining the impressive growth and brand health of Rhode. We explore the larger trend of big brands acquiring successful new entrants in competitive categories, with examples like Pepsi and Poppi, as well as Unilever and Wild. The conversation also covers Mark Read’s departure from WPP and its implications for the holding company landscape. Discover the strategic moves, brand developments, and market trends making waves in the industry today. Plus, get a sneak peek into Tracksuit's presence and exciting content at the upcoming Cannes event.


02:39 ELF Beauty and Rhode Acquisition

03:58 Growth and Success of Rhode

05:54 Brand Health and Commercial Outcomes

06:42 Comparing Acquisitions in the Beauty Industry

12:52 Efficiency and Product Range Strategies

14:08 Mark Read's Departure from WPP

19:50 Cannes & An Offer You Can't Miss


Where to find Tracksuit at Cannes:

  • 16/6: Brand X-Factor 3:15pm, Palais Rotonde
  • 17/6 The New Brand Playbook 2:45pm, Adweek House
  • 17/6 Born This (Brand-Building) Way 4:45pm, Palais Forum
  • 18/6 Adweek Creative 100 5:30pm, Adweek House
  • 19/6 Friends of Tracksuit Happy Hour 5:00pm, Morrisons Irish Pub.
www.gotracksuit.com

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

That's What I Call MarketingBy Conor Byrne

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like That's What I Call Marketing

View all
More or Less: Behind the Stats by BBC Radio 4

More or Less: Behind the Stats

893 Listeners

Irish Times Inside Business by The Irish Times

Irish Times Inside Business

16 Listeners

Inside Marketing by dentsu & Irish Times Media Solutions

Inside Marketing

1 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

33 Listeners

Brendan O'Connor by RTÉ Radio 1

Brendan O'Connor

75 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

619 Listeners

The Indo Daily by Irish Independent

The Indo Daily

119 Listeners

The Coming Storm by BBC Radio 4

The Coming Storm

517 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,099 Listeners

The News Agents by Global

The News Agents

931 Listeners

Free State with Joe Brolly and Dion Fanning by Gold Hat Productions

Free State with Joe Brolly and Dion Fanning

79 Listeners

Doireann and Friends by Doireann Garrihy

Doireann and Friends

29 Listeners

Path to Power by Matt Cooper & Ivan Yates

Path to Power

31 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

884 Listeners

Indo Sport by Irish Independent

Indo Sport

52 Listeners