the Sitemap

the Sitemap

By Tallest Tree Digital LLCBusinessTechnologyMarketingNon-Profit
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the Sitemap episodes

  • Helpful Content AI, Exploring GSC Reports, & Yoast Errors

    In this episode Cord & Einar discuss the Google September Core Update and how we can measure the effect it's had on website combined with the Helpful Content. We also talk about GSC reports and a fatal error caused by a Yoast plugin update.

    Sources Cited:

    • Search Engine Journal: Yoast SEO 19.7 Causes Fatal Error & Crashes Websites
    • Search Engine Land: Google launches new HTTPS report in Google Search Console
    • SEO Roundtable: Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?
    • Ahrefs: How to Fix "Discovered - currently not indexed"
    • Kevin Indig: Case Study AI content punished by the HCU update
    • Search Engine Journal: Google Says AI Generated Content Is Against Guidelines
    • Search Engine Journal: Google Answers If Core Update Ranking Losses Are A Soft Penalty
    • Barry Adams: https://twitter.com/badams/status/1572136878740054019?s=12&t=SLaNlPLSq-JmdJdNOttFJA
    • Search Engine Journal: Google: Timing Of September Core Update After HCU Not Coincidental
    • Barry Adams: https://twitter.com/badams/status/1572631653557895168?s=12&t=i5qR5S75L3-c2fC0DwMbcQ

    47 min
  • Yahoo Credibility
    Is the helpful content Google update helpful yet? Yahoo invests in credibility algorithm "The Factual." We discuss readability checkers and what exactly needs to be readable. Finally, we review Barry Adams's list of the most common SEO issues for news publishers and how they apply to our think tank and political magazine clients.
    40 min
  • "Helpful Content" Revisited, Core Web Vitals, Crawl Budget

    Why is the "Helpful Content" not very helpful so far? We also discuss new reporting for Core Web Vitals, the worst SEO advice, open-sourcing Yoast schema, and Google's "Search Off The Record" podcast's recent statements on crawl budget.

    Sources cited:

    • Search Engine Land: Google On Why Helpful Content Update Seems Quiet
    • SEO Roundtable: Google Core Web Vitals Report Adds URL Level Data For Examples URLs
    • Search Engine Land: The WORST SEO advice I heard this year (and what you should do instead)
    • Yoast: Open-source software, open Schema protocol!
    • Search Off the Record: Crawl Budget

    44 min
  • Google's "Helpful Content" Core Update
    In this week's episode we discuss Google's announced "Helpful Content" update and why our clients don't have to worry about it. We also talk about Search Console's new Video Pages report, the diminishing power of AMP, dynamic rendering, and why perfectionism in SEO is a losing game.
    35 min
  • Missing Data, MUM Consensus, Old Events, and Robots.txt

    Where has Google's data gone? How to "align with consensus" according to the QRG. What Google says you should do with old events (probably delete them), and our thoughts about robots.txt.

    Sources Cited:
    https://pca.st/episode/2cc8cdde-b00a-4da7-8c9f-c4b79845ede0
    https://searchengineland.com/google-consensus-qrg-seo-387142
    https://www.seroundtable.com/google-seo-old-event-pages-33847.html
    https://developers.google.com/search/docs/advanced/robots/robots_txt

    48 min
  • Colby Pastre & Kevin Kaufman, Tax Foundation

    Colby Pastre and Kevin Kaufman join me to talk about how the Tax Foundation uses simple content like an annual tax bracket page to generate over 23 million pageviews a year!

    We talk shop about internal linking, first-move advantage, crawling your own site, using search console, and keyword research tools to maintain your site's edge. 

    We wrapped up our conversation with some practical advice on E-A-T, structured data, and overall site structure.

    Colby and Kevin are great  practitioners of a solid SEO strategy. I hope to have them back as guests soon.

    45 min
  • Richard Lorenc, Foundation for Economic Education (FEE)
    I talk to Richard Lorenc about FEE’s impressive gains in organic search traffic, FEE’s content strategy, and changing FEE’s visual branding. We also talked about which think tanks excel at marketing, measuring ROI in marketing, and how Richard and his husband Colin helped Q play a trick on Neelix.
    50 min
  • What the Iowa Caucus App Can Teach Us

    Five questions we ask each prospective client:

    1. Why now? What's motivating you to do this now and not six months from now?
    2. Why us? Why not someone cheaper?
    3. Why not use something off-the-shelf?
    4. Why not handle this in-house?
    5. Why even bother? Wouldn’t it be cheaper to do nothing?

    31 min
  • Does On-Page SEO Matter for Think Tanks in 2020?
    What really matters when it comes to on-page SEO? Do keywords, titles, URLs, and meta descriptions really matter in 2020? Absolutely they do. This week on the podcast, Einar and Cord discuss how think tanks can revise their content to make pages rank higher in search engine results. Using Brian Dean's "On-Page SEO: The Definitive Guide" as a reference, we talk about SEO basics, guidelines for writing good content, how to boost click-through rates, how UX affects SEO, and deliver some hot pro tips about FAQ schema. If you want your content to be the answer when you ask Alexa a question, we'll tell you how.
    45 min

About the Sitemap

From the publisher's feed

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