In this episode, Pip and Russell Davis discuss the importance of camaraderie in the fire service, illustrated through the creation of parody songs. They explore the role of technology in firefighting, the challenges of adapting to change, and the ethos behind West Broad Apparel, a brand that aims to honor the traditions of the fire service. The conversation also delves into the difficulties of running a business and the parallels between firefighting and entrepreneurship. Because, What You Do Off The Job, MATTERS!!!!