E410: A lot of SEOs and web developers rely on Google PageSpeed Insights.

But there’s a dark truth behind this tool and others like it.

The truth is that these tools are often wrong.

Not only are they wrong, but they commonly are the cause of wasted resources and complacent underperformance.

This is the reality.

00:00 Introduction: Controversial Opinions 00:39 The Truth About PageSpeed Insights 02:18 Real-World Examples and Experiences 04:14 The Impact of Page Speed on Rankings 04:57 Comparing Page Speed to Social Media Engagement 06:34 Google's True Ranking Factors 09:00 Advice for SEOs and Clients 10:08 Seeking the Truth in SEO

#seo #searchengineoptimization #pagespeed #digitalmarketing

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/