In this week's podcast episode, we talk with Australian SEO copywriter Kara Stokes. She helps fitness and health brands create strong, fresh, and attention-grabbing messages. Want captivating email campaigns, click-worthy sales pages, or SEO-friendly content? She’ll get your words working harder for you (so you’ve got more time for the things you love!). A healthy living buff, her favourite types of exercise are resistance training, yoga, and swimming at her local beach.

During our chat, we explored the power of storytelling in creating content, with the key points discussed being:

1. Why stories matter;
2. How to use stories in content creation;
3. What a brand story is and how it helps businesses.

  If you're currently finding it a challenge to create powerful content that tells a story, this is the podcast episode for you! Creating captivating and engaging content is vital to establishing your brand, and building an audience invested in your journey.

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A little bit about our podcast guest, Kara:

Kara Stokes has an established career in SEO Copywriting. She has been helping out fitness and health businesses boost their brand by creating captivating and quality content for them.

She has worked with multiple brands, helping them to have engaging, results-yielding, lead-generating websites, sales pages, blog posts, and even brochures for more profitable email campaigns, such as:

- MYO Strength Performance
- Women Who Lift
- Unlocked Fitness and Nutrition
- InLife Wellness
- Barbell Babes Brigade
- CYTraining
and many more...

Make sure to check Kara out online:
Instagram: https://www.instagram.com/karastokescopywriter/
Facebook: https://www.facebook.com/karastokescopywriter
Website: https://karastokescopywriter.com/

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job.

With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, and guide clients through my step-by-step blueprint to success, and a goal of bringing cost-effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people-helping, solution-providing, money-making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing.

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey, and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

Remember, you got this  
NW Marketing   THE SMALL BUSINESS CHEERLEADERⓇ

In this week's podcast episode we talk with Sarah Thomson, founder & CEO of Online Social Butterfly.  She is a highly qualified and incredibly experienced expert in the digital marketing world. She has built her career in marketing and communications with 15 years in the corporate world and over 10 years running her own digital marketing business. Sarah is renowned for her no-nonsense approach to learning and is happiest providing training and support to small business owners to give them the confidence and skills to shine online.

During our chat, we explored the important topic of how to grow a successful Facebook Group, with the key points being:

1. Is there still value in a Facebook group?

2. How to boost engagement when engagement in the group is down

3. How do you show up?.  Hint.....consistency is key!

If you currently have a Facebook group, or are looking to launch one soon, this is the podcast episode to get your ears around!  Building an engaged online community is THE best way to establish yourself as an authority in your industry and to grow your business in the long term.

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A little bit about our podcast guest, Sarah:

Sarah Thomson has a long and established career in Marketing and Communications. She founded Online Social Butterfly in 2011. This was built on a solid career spanning a range of organisations from large multi-nationals, not-for-profit, government, franchise and small business. She took her career from Perth to Sydney and then on to London giving her an eye for international aspects of communications. Her talents lie in understanding marketing and how it is applied in the fast-paced world of digital.

Online Social Butterfly is a boutique agency run by Sarah and her husband Grant, who is a web designer. They offer a range of services that focus on supporting small businesses online and getting results.

Sarah’s strength lies in her ability to get to the heart of issues – many business owners struggle to understand what they need to do when it comes to online marketing and the experience Sarah has allowed her to cut through the noise and simplify actions for her clients.

As well as offering consulting and web services, Sarah is one of the most seasoned trainers in the social media space in Australia. She started running workshops in 2014 and since then has trained thousands of business owners across a range of popular topics.

Sarah has trained and offer advisory and consulting services across the following government programs:

As a consultant, Sarah offers a no-nonsense approach that can see across your marketing activities and guide you to creating strategies that make sense and are easily executable.

Qualifications:

Make sure to check Sarah out online:

Instagram:  https://www.instagram.com/onlinesocialbutterfly/

Facebook:  https://www.facebook.com/OnlineSocialButterfly

Website:  https://onlinesocialbutterfly.com.au/

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job.

With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing.

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we talk with Casey Squires.  She is a visionary communication expert and signature talk specialist who helps purposedriven female entrepreneurs to deliver an unforgettable signature talk so that they can become impactful, visionary leaders of their industry

During our chat, we explored the topic of what a Signature Talk actually is and why you need one in your small business, with the key points being:

1. What is a Signature Talk?

2. Why is it important for business owners to be sharing their message on stage?

3. Where would someone start if they were looking to write a Signature Talk?

So, if you're struggling to show up in your business, a Signature Talk will allow you grow your audience and building your authority in what it is your passionate about.  Clarity around this is important in creating both content that converts, as well as content that educates and entertains.

Casey has been kind enough to offer some awesome freebies for listeners, so check them out below:

OFFER 1: Free Guide: I am putting the finishing touches on a free guide to help you structure a sell-out signature talk. If you want to get a copy, just sign up for my email list here https://caseysquires1.survey.fm/email-listsignup and I’ll send you a copy as soon as its ready.

OFFER 2: Core Message Clarity Session: I am offering 10 Female Entrepreneurs who are ready to find the core message for their Signature Talk a free 30 minute Core Message Clarity Session where we will bounce around ideas and see which one would make sense for your audience and your story. To apply for one of these, just fill out the application form here: https://caseysquires1.survey.fm/core-message-clarity-session-30-min-free

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A little bit about our podcast guest, Casey:

Casey is a visionary communication expert and signature talk specialist, who helps purposedriven female entrepreneurs to deliver an unforgettable signature talk so that they can become impactful, visionary leaders of their industry, be seen as the go-to expert, and gain a wider reach with their message… all without feeling like a fraud.

Over the past 15 years, she has delivered more than 300 presentations to over 25,000 people. With a master’s degree in coaching psychology, and a stint at one of New York's top acting schools, she knows what it takes to craft and a deliver a captivating presentation, to have stage presence, tell a compelling story and bring psychological truthfulness on stage. Casey believes that women’s voices and stories need to be shared to create a positive ripple effect in our world, and she is on a mission to help them do it. She lives in Sydney, Australia with her husband and two exegetic, but adorable toddlers.

Find Casey online:

Facebook: https://www.facebook.com/caseysquirescoaching/

Instagram: https://www.instagram.com/caseysquirescoaching/

LinkedIn: https://www.linkedin.com/in/caseysquires/

Email: [email protected]

___________________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job.

With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing.

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we talk with Sam, a Confidence Coach and Rapid Transformational Therapist for female entrepreneurs. Sam is a published author, nature-loving Mum of one who lives in Sydney with her gorgeous family.

During this podcast episode we talked in depth about the 3 main questions asked most by small business owners when it comes to hitting those $10k months and beyond:

If you've hit a stage in your business where you feel stuck and growth just isn't coming easy to you, this is the podcast episode you've been waiting for!

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A little bit about our podcast guest, Sam:

Sam Ferres is a Confidence Coach and Rapid Transformational Therapist for female entrepreneurs looking to hit $20k months with ease. She helps them break through self-doubt, smash their income ceiling, and show up unapologetically as an industry leader so they can make a massive impact on the world.

Find Sam online: Instagram - https://www.instagram.com/samanthaferres

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing.

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we talk with Alexis, the Founder & CEO of Total Life Wellbeing.  She is a Burnout Recovery Coach who uses her training in psychology, yoga and mindfulness to create a holistic model of wellbeing to support people to flourish.

During our chat, we explored the topic of burnout (especially for small biz owners), with the key points being:

If you are at a stage in your small business journey where you are trying to 'do it all' and your body is giving you warning signs, then this episode is worth a listen.  By the end you will be able to identify the symptoms and put in place tactics to get on top of it, before it gets on top on you!

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A little bit about our podcast guest, Alexis:

Alexis is the founder of Total Life Wellbeing, a small business that helps individuals and organisations to achieve improved wellbeing and resilience by teaching practical skills to manage stress and prevent burnout. She's combined her training in psychology, yoga and mindfulness to create a holistic model of wellbeing to support people to flourish. Her main focus right now is 1:1 coaching in her signature burnout recovery program.

Find Alexis online: Instagram - https://www.instagram.com/tlwellbeing

___________________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job.

With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing.

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode I fly solo and explore with you the 5 key steps to identify and attract your ideal client for your small business.  We look at how to craft mouth-watering marketing messages that connect & convert.

You'll discover how to identify your ideal clients, talk directly to their wants and needs & create kick-ass offers they can’t refuse!

There are 5 key pillars you need to know to create a thriving business.  The reality is, your business won’t survive if you don’t know your why, what, who, how or where.

🤩WHY you’re in business – your vision, mission, goals and core values that’ll be the driving force behind your growth over the next 10 years

🤩WHAT your unique selling point is – what makes you and your service different from your competitors and how to use it to stand out from the crowd

🤩WHO your ideal client is – your target audience and who your kick-ass offer is designed to help

🤩HOW to meet your ideal client where they are in their buying journey, by crafting content relevant to their awareness and providing a solution relevant to their problem

🤩WHERE to find your ideal clients – perfect your market, message and media mix

Once you’re clear on these 5 steps, you’ll realise just how easy it is to attract aligned clients, speak directly to them and ultimately grow a business you freakin’ LOVE.

Are you ready to stop procrastinating and start deep diving into identifying who your ideal client is so you can create content that speaks their language?

Then THIS podcast episode is for you!

PLUS
Make sure to register for my upcoming FREE 5 Day Mini Training Series (commencing Mon 19 September), with daily videos emailed direct to your email inbox, all based around the concepts explored in this podcast episode, being The 5 Key Steps to Identify + Attract Your Ideal Client.  To find out more just CLICK HERE.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the side lines of course – they don’t call me the Small Business Cheerleader for nothing

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/ 

Instagram:  https://www.nw-marketing.com.au/5dayminitrainingseries

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm 

In this week's podcast episode we talk with Caitriona Forde, a Cyber Security Expert who is the Founder & CEO of caIT.

We talked in depth about the rise of cyber attacks, especially in the world of small business, and how taking simple steps now to secure your online presence can help you avoid the painful and unnecessary troubles that come from having your data hacked.

Topics included:

✅ The main scams that are currently targeting small businesses;

✅ The 4 key things you as a small business owner can do RIGHT NOW to secure your data;

✅ The importance of having a disaster recovery tactic in place, should your business be hacked. Remember, you don’t know what you’ve got - until it’s gone.

It’s time to take your head out of the sand and stop saying ‘......but tech just isn’t my thing’! You are a small business owner, tech has to AND MUST be something you take seriously.

Don’t be one of those businesses that wait until they are hacked before they take action.

What would you do if you lost access to your social media, website and emails tomorrow?  How would your business survive?  It’s not something that just happens to ‘other people’, it’s affecting small business owners just like you every day.

In this podcast episode we take out the ‘boring tech talk’ and provide you with practical tips and information you can pass onto your team and small biz owner friends today.

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A little bit about our podcast guest, Caitriona:

Passionate about protecting small businesses from hackers, caIT is on a mission to educate businesses and our community to understand the risk of cyberattacks.

The stakes of a cyber-attack are at an all-time high, yet caIT believes that taking small steps to improve your online security will decrease your chances of getting hacked.

With years of experience working with businesses of all sizes and across many industries, she has a strong understanding of business operations and what is required for business growth. She applies this knowledge when devising and implementing tech solutions, that will securely assist with business growth.

Caitriona will be running a ‘Social Media - How to Protect Your Accounts’ workshop very soon, which is a MUST for every small business owner.  You can find out more and secure your spot here:
https://cait.samcart.com/products/social-media-how-to-secure-your-accounts/

Find out more about the services Caitriona offers here:
Website:  https://www.cait.com.au/
Instagram:  https://www.instagram.com/cait_cybersafe/

___________________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the side lines of course – they don’t call me the Small Business Cheerleader for nothing

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm 

In this week's podcast episode we with talk with Em Gee, from Be Think Do Coaching, a Business & Mindset Coach.  A mum of two girls, Em's style is thinking outside the box, paving the way for others to do the same and get equally unstoppable results.

We talked in depth about how to own your small business journey, lean into your unique selling position (spoiler alert, it's YOU) and what it takes to become Unstoppable in Business!

Topics included:

✅ What are the most common reasons people feel stuck in their business?

✅ What does it mean to be Unstoppable in business?

✅ What are some of the biggest hurdles you have overcome?

If you want some truth bombs on how to stop feeling overwhelmed in your business and unleash the unstoppable version of yourself within your business then this podcast is definitely a must listen!

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A little bit about our podcast guest, Em:

In five years as a solo-preneur Em Gee has become a best selling author and international business and mindset coach to women all over the world. Her unwavering belief in all women to shine as leaders in their own fields, has led her to teach 'unstoppability' as a quality already there to be unleashed from within every single business owner she works with.

Find Em online here:  https://www.instagram.com/thereal_emgee

___________________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the side lines of course – they don’t call me the Small Business Cheerleader for nothing

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm 

In this week's podcast episode we with talk with Kate, from Kate Burgess Digital, a Facebook & Instagram Ads specialist, originally from Perth and having only just relocated to bonny old Scotland.

We talked in depth about the 3 main questions asked most by small business owners when it comes to trying to generate leads through the use of paid advertising (in this case we are talking Facebook/Instagram ads):

If this is all new to you, or you have a course launch coming up soon and need some tips, then this podcast episode will blow your mind!  Get ready to finally understand the true impact Facebook ads can have on growing your business, when used with a strategy and plan in place.

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A little bit about our podcast guest, Kate:

Hey, I’m Kate, I’m a Facebook & Instagram Ads specialist for coaches, consultants and creatives.

I help 6 and 7 figure, online service providers, to develop their sales funnels to generate more income and impact with Facebook & Instagram Ads. 

With the right strategy and sales funnel in place, I have seen so many of my clients explode their online businesses online

Find Kate online:

Instagram - https://www.instagram.com/kateburgessdigital/

___________________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we with talk with Nina, from Legally with Nina, an online business lawyer who helps you protect your assets and simplify your business legals.

During the podcast episode we talked through the 3 main legals you need to tick off when starting a small business, being:

- Business Structure;

- Insurances;

- Contracts

This episode is a MUST LISTEN if you are looking to start a small business or you are in the first few years of trading, as with clarity around what it is you need to have set up to keep your assets safe and your business covered - you are setting yourself up for success from the beginning!

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A little bit about our podcast guest, Nina:

Nina is a fully qualified Australian Lawyer, specialising in business law and disputes, and our principal legal head here at LegallyWithNina. She has worked in law for over eight years with businesses of all sizes - small to multibillion dollar businesses.

Nina's passion is making legals accessible, simple, and affordable to small and online business owners, and guiding them through their business ownership journey - from inception, to growth, and the unfortunate one-in-a-million dispute event.

Instagram - https://www.instagram.com/legallywithnina/
Website - https://www.legallywithnina.com/

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm