The Small Business Cheerleader

In this week's podcast episode we with talk with Yael Keon, the creator of The Email Experience and an email marketing consultant with over 15 years experience working in multi-national corporations from high level strategy right down to day to day marketing administration.

During the podcast episode we talked through the main questions that those new to email marketing ask, being:

- Why do I need email marketing?

- How do I grow my email list?

- Isn't my social media content enough?

- What content do I send out that won't sound salesy?

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A little bit about our podcast guest, Yael:

Yael Keon is the creator of The Email Experience and an email marketing consultant with over 15 years experience working in multi-national corporations from high level strategy right down to day to day marketing administration.

With a unique ability to see the big picture and map out practical steps to achieve results, Yael now helps small business owners to navigate their way through the world of email marketing, helping them find the right strategies and methods for their unique business.

This is done through her blog, membership and one on one consulting projects. With a strong educational background including a Bachelors of Commerce, a MBA and a lot of self study, Yael believes that by being taught the right principles and given the right tools, you can run a business that supports your lifestyle of choice.

Insta & Facebook are both @yaelkeon

www.yaelkeon.com

For the Email Marketing Bootcamp head to: www.yaelkeon.com/bootcamp

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we with talk with Fiona Rogerson, Trauma & Perinatal Counsellor who supports her clients through trauma and PTSD recovery, birth trauma and perinatal difficulties.

During the podcast episode we taked about the top 4 tips for maintaining your mental health in small business ownership, being:

Work-life balance – creating boundaries around your work. Saying no to work/clients that don’t align with your message. Boundaries around work hours (instead of constantly checking emails and socials). Develop interests outside of work – even if work is your passion. Plan your day before it starts so that work doesn’t spill into home life.

Maintain a healthy lifestyle - Regular physical activities, maintaining well balanced diet, monitor sleeping habits (not staying up at night to work), planned breaks in your work day. Building those internal boundaries.

Delegate and outsource - Hire help if you can, trust those that are experts in their fields (book keepers, Vas)

Support – small business is isolating. Networking events, maintaining existing relationships (not withdrawing from friends or family due to time constraints or having less in common). Connect with a small group of like-minded professionals. Find a small business mentor to support you through big decisions. Personal professional support if needed.

Signs – tired and fatigued, more emotional – angry, frustrated or irritable, harder to make decisions, withdrawing into your work, difficulties concentrating.

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A little bit about our podcast guest, Fiona:

Fiona Rogerson is a specialist Trauma and Perinatal Counsellor, supporting women and men through trauma and PTSD recovery, birth trauma and perinatal difficulties.

Her counselling rooms are here in Perth however she services individuals both across Australia and overseas through telehealth platforms. Alongside her counselling work Fiona teaches HypnoBirthing childbirth education classes to expecting parents, as well as trains birth and perinatal professionals across many fields in the area of birth trauma.

Find Fiona online here:

https://www.instagram.com/fionarogerson.counsellorperth/

https://msha.ke/fionarogerson.counsellorperth/

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola

With over 20 years’ of marketing experience, you could say I’m qualified for the job.

With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me…

Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/  

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: 
https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we with talk with Jen McGinlay, Copywriter and Brand Builder, about the key ways small business owners can gain confidence when it comes to writing copy for their own website, social media, sales pages etc.  

The secret all comes down to nailing your brand voice and being consistent.  

During the podcast we talked about the following topics:  

➡️ Can anyone write for their business? Surely not everyone can write?  

➡️ How business owners should approach writing for their business;  

➡️ What is a Brand Voice?  

This podcast episode is perfect for those small business owners who have dabbled in copywriting, but are too scared to go all in. After listening you will be armed with the knowledge and tools to create scroll stopping content that will convert!  

If you want to know more about the services offered by Jen, just head to http://jenmcginlaywriter.com/ 

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A little bit more about our guest Jen (in her own words):  

I’m a Brand Builder and Copywriter based in Perth, WA.  Originally from bonnie Scotland I made the move to the land down under in 2014.  From accounting to nail technician to broadcasting and writing - you could say I've been on a journey.

My mission is to help female solopreneurs/small business owners create a strong brand so that they can show up confidently online to amplify their business and make it rain ideal clients.⁠ ⁠ I do this through brand voice sessions, writing workshops and downloadable tools/templates. ⁠ Whether it be my Workshops , copy review or even my done for you packages, this mission doesn’t change.⁠

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we with talk with Renee Andrews, Founder & CEO of Salon Society. We dive deep into what she has learned over the past 20 years in the hairdressing industry and how she took this knowledge to give back to overwhelmed salon owners with her growing social media management business.  

During the podcast we talked about the following topics:  

➡️ How creating meaningful relationships and networking in your industry is the key to being able to move and pivot at different stages in life;  

➡️ Always look out for the gaps in what is currently offered in your industry and how your skills could help with an unmet need;  

➡️ Outsourcing is the key to sustainable business growth, without the burnout.

This podcast episode is inspiring for those currently looking to pivot and move from employment, into starting their own business within an industry they already love. The benefit - you already know your customer's key challenges and ultimate dreams!  

If you want to know more about the services offered by Renee, just head to https://msha.ke/salonsociety/

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A little bit more about our guest Renee:  

Renee Andrews founder of Salon Society has been Hairdressing for 20 years, 4 of those years as a business consultant for the global hair care brand KEVIN.MURPHY.  During this time her passion and love of education and supporting Salons has shown her a massive gap in the hair and beauty industry which has seen her go full circle in the industry she loves which was the reason Salon Society officially came to life in May of 2021.  

Salon Society supports time poor hairdressers with the following services-  

💜 In salon Reels creation days  

💜 Social Media Management  

💜 Consulting on all things instagram  

Renee understands the demands of the industry and how time poor salon owners really are, which means she can support them and help to reduce the overwhelm.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode with talk with Demelza Leonard, Marketing & Music Diva and owner of DL Social. We chatted about all things podcasts and how this ever growing medium is well worth exploring for your small business!

During the podcast we talked about the following topics:

➡️ The benefits of having a podcast - is it for you?

➡️ The tools you'll need to start a podcast

➡️ How to grow your podcast and get it seen by your ideal client

This is the ultimate podcast episode for those who might be on the fence about the idea of starting their own podcast!

If you want to know more about the services offered by Demelza, just head to:

https://www.demelzaleonard.com/

https://www.dlsocial.com.au/

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A little bit more about our guest Demelza, in her own words:

Hi, I'm Demelza! I am the director of DL Social, a Perth-based marketing & social media consultancy established in 2015, that works with small to large businesses and organisations across the country. However, that's not all I do.

I love all things music & pop culture (I'm banned from any pop quiz by my family) and this passion has given me a wealth of experience from being the Dance Music Editor of a well known Perth street-press X-Press Magazine, to interviewing internationally renowned music acts, working backstage at some of the biggest music festivals and even hosting a few radio shows in between. Currently, you can find me as the Music Presenter on The Couch TV show, which airs weekly on Foxtel.

I love to help business owners understand how to market their business and use the ever-changing digital world to their advantage. Using my knowledge and skills in both marketing and pop culture together has allowed me to teach clients with easy to relate lessons and presentations.

And I'd love to help you next.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode with talk with Zara Janz, the 15 year old Founder & CEO of Embellishment Emporium. This amazing young Australian entrepreneur is taking on the world of Cake Decorating and will soon be releasing her own product line to help others enjoy their own cooking experience at home.

During the podcast we talked about the following topics:

➡️ What inspired her to start her own small business at the age of 15;

➡️ How she manages the stresses of school and scaling her business;

➡️ How she promotes her product-based business online and the power of collaborations.

You can follow Zara's journey here:

https://www.instagram.com/embellishmentemporium/

https://embellishmentemporium.com.au/

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A little bit more about Embellishment Emporium: Embellishment Emporium began from a passion which originated from baking cakes for friends and family. Embellishment Emporium then evolved to a cake decorating business. We aim to make baking effortless and straightforward for busy schedules. No matter who you are, Embellishment Emporium has a product for your every cake decorating needs.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode with talk with Vanessa Geraghty, Founder & CEO of Vivacity Marketing, about the important of having a solid marketing strategy for your small business.

During the podcast we talked about the following topics:

➡️ The difference between marketing strategies & tactics;

➡️ It's all about consistency and playing the 'long game';

➡️ How to be at the right place at the right time to attract your ideal client

To find out more about the services offered by Vivacity Marketing, just head to: https://www.vivacitymarketing.com.au/

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A little bit more about our guest, Vanessa Geraghty:

Vanessa Geraghty is a Digital Marketing Strategist and Marketing Consultant and is originally from Dublin, in Ireland. She moved to Perth in 2009, and She launched Vivacity Marketing in July 2017 in Perth, after being made redundant from her corporate marketing job.

Vivacity Marketing is a boutique digital marketing agency and consultancy, which specialises in helping small businesses master their marketing, no matter where they are in their business journey. Vanessa’s agency helps clients with: - marketing strategy and planning - web design + copy - digital marketing: SEO, Google Ads and Facebook Ads. Vanessa also works with start up small businesses with her 8-week online course Marketing School.

She’s passionate about giving back in business and supports the Underground Collaborative and donates a percentage of her profits every single month to this social enterprise, to help the homeless get off the streets and into work and permanent accommodation.

She draws on more than 20+ years marketing experience working for global brands such as Coca-Cola, Nestle, Cadbury and BP, and she also has sales experience at GE Finance, Independent Distillers, and the Western Force. She has worked for local Australian brands Mortgage Choice, and the Australian Institute of Fitness. And through her business she has worked with nearly 200 small businesses to date.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode with talk with Tracy Fryer, Founder & CEO of Design Studio Perth, about all things branding strategies for your small business.

During the podcast we talked about the following topics:

➡️ Where to start when creating a brand?

➡️ What are brand guidelines and how should we use them?

➡️ How does branding help you make money?

To find out more about the services offered by Design Studio Perth, just head to:

https://designstudioperth.com.au/

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A little bit more about our guest, Tracy Fryer:

Brand builder, one of kind sketch designer - unique designs & rebranding Specialist.   Did I mention jewellery designer, #worldtraveller and proud Chihuahua Mama?

I’m Tracy, the founder of Design Studio Perth. A seasoned professional (let’s not give away my age here!) of working in creative industries, helping time poor and overwhelmed business owners who have no idea where to start, create an impactful and unforgettable brand (and get their time back to do more of the things they love) is what I do best.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode with talk with Lindsay Bodhi a Confidence & Business Coach about all things confidence and mindset in small business.

During the podcast we talked about the following topics:

➡️ How mindset applies to strategy in business.  Including client attraction & sales;

➡️ Where confidence fits in and hot it is different to mindset;

➡️ The idea of 'Just Do the Damn Thing' and the power of getting started!

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A little intro from our podcast guest Lindsay Bodhi: 

"This is not my first rodeo... 

After 10+ years working in sales, I'd left to dive into the entrepreneur world, running my own freelance makeup artistry biz. 

Until about 5 years ago when I decided that coaching was my jam and dove head first into learning everything

I needed to know to launch my coaching biz.

I took all the courses, watched dozens of webinars, downloaded a million freebies. 

Got certified as a life coach and a women's sex/relationship coach.

I launched my social media accounts and posted my little heart out. Only to hear crickets in return.

Never to be deterred (because I'm stubborn AF) I continued on that way for another couple of years.

Slowly sinking into truckloads of confusion, frustration and shame around money, wtf I was doing so wrong and why I couldn't make it work.

And trust me when I say I was DOING all the things. 

Staying up til midnight building a website.

Listening to every damn "expert" on the internet, copying their formula - as directed.

Copy courses, social media courses, FB ads training, sales programs. 

I did it all.

BUT I WAS MISSING AN ESSENTIAL INGREDIENT

Confidence.

The whole time I was second guessing myself, watering down my copy, re-writing my offers

and basically hiding from any REAL visibility.

I was terrified to actually sell anything and spent way too much time doing ANYTHING other that show up fully.

Until the penny dropped... well ALL the pennies actually and finally my biz was working!!"

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode with talk with Sue Raffan of Sue Raffan Coaching, an Empowerment Coach, trainer, keynote speaker, retreat facilitator and business mentor. 

During the podcast we talked about the following topics:

➡️ Money mindset blocks;

➡️ Quantam leaping in business;

➡️ 3 keys steps to creating impact and wealth online.

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A little more about our guest Sue Raffan:

When upleveling her lifestyle, Sue realised that her successful coaching business required upscaling too. Reluctant to sacrifice her time freedom, Sue explored her options for creating (and incorporating) another income steam by making the most impact and money, with the least energy expenditure.

She now loves to empower women-in-business to create time and wealth freedom, by leveraging their social media to attract their soul-tribe community. She shares a 3 Step proven strategy using a done-for-you platform and a high-end product (with included sales team) to transform the lives of others while spending her days at the beach or meeting up with friends.

She has doubled her income in the past year, has earnt multiple 6 figures and works less than ever. “Having your own business should be fun and joyful and not hard work”.

Link for more details: https://bit.ly/TFEInvite

You can find Sue on:

Facebook: Sue Raffan

IG: @Sueraffan_

Web: https://www.sueraffancoaching.com.au/

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm