In this week's podcast episode we talk with Martha, Founder & CEO of Word Candy, a Denmark WA-based SEO and copywriting business.  We talk about how to write conversational copy and go through her 6 tips that will level up your own copywriting skills!

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More about Martha:

Martha supports businesses with all the wordy things they need to stand out in the best possible way. Her words live on the websites, blogs, videos, emails, and socials of businesses all over Australia. 

An accomplished speaker, Martha helps brands understand what they need to do to find their voices. When she’s not crafting delicious words, you’ll find her walking two giant pooches, practicing her ukulele, or wrapped around a cup of tea, planning out her next Instagram reel.

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we talk with Natasha Wilson, owner of Concept Tech, Albany’s Award-Winning IT Specialists, about all things Cyber Security for your small business.

We cover the following questions:
- Australia's Cyber Security Landscape at the moment;
- Why small businesses need to start taking responsibility;
- The 3 most common issues for small business owners.

Concept Tech helps local businesses of all sizes, who are experiencing issues and frustration with their technology take back control.  They resolve and fix these issues, then offer ongoing support so that you can return to running your business at its very best!

More About Natasha:
She is mum to two young very energetic boys! Natasha grew up in the UK and has extensive knowledge and experience in managing businesses, everything from catering to retail and Government Departments. 

She studied Business, Information Technology, and Marketing at college. 

Natasha has a great desire to help people and businesses, her business interests are geared towards sharing knowledge, helping people get the best from their business, and supporting growth and ingenuity. As a renowned IT Specialist supporting hundreds of businesses in the local community it is not hard to see why Natasha is trusted and respected.

In this week's podcast episode we talk with the lovely Megan MacNeill (Director of Personal Branding), Founder & CEO of Relevant.

We discuss 3 main questions:
1.  What is personal branding?
2.  Should your offline and online branding be different or the same?
3.  What are a few quick wins people can have when putting their personal branding online?

Here is an intro from Megan herself:

Hi, I'm Megan!

I am all of the following (in no particular order)…
👑 A Personal Branding Strategist.
🔵 A Scottish lass living the dream in Oz 🟡
🐶 A dog lover but somehow a slave to a cat 🐱
💡 Overly excitable and love coming up with new ideas‼
📖 Part of a book club, where we actually read the books (and drink wine) 🍷
🙋‍♀️ A tall girl in a short girls body
🍸 A gin snob
💦 I love to be by the water
📣 Will talk to a brick wall if I think it's listening….

And why does any of that matter? Simple - because whether I like it or not they are all part of my personal brand and let you make a decision about me.

We have no control over what feelings our personal brand has on individuals personally but we do have control over what information we put out and how we distribute it. So perhaps next time I'll leave out the gin-loving part.

You are not generic so why should your online presence be?

I work with you to realise the power of your very own personal brand and support you to build and maintain it to reach your goals and aspirations.

I also do LinkedIn training with executives and their teams as well as 1-1. Linkedin is the perfect place to position yourself as an expert in your industry, sector, niche (whatever you are chasing).

We live in a world where information is at our finger tips 24/7. We don't trust what we can't see and what isn't authentic (sorry, overused but so very relevant). I work to make sure my clients tick all the boxes to win more clients of their own.

Drop me a message - as I said before, I love to chat!
📧 [email protected]
☎️ 0416 542 331
✔️ Book a chat - https://meetings.hubspot.com/megan187

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 | 𝟭:𝟭 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 | 𝟮𝟭 𝗗𝗮𝘆 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 | 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴

_____________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode we talk with Kristy Fairbairn, Founder & CEO of 'The Business Oasis', about the topic of small business finances and why it pays to be top of your figures.

We discuss the benefit of having a professional bookkeeper look after your accounts, why using online accounting software is a lifesaver and how making sure you are putting money aside for tax and expenses is a MUST!

The Business Oasis is a virtual bookkeeping business that empowers small business owners to thrive by supporting them to be financially free!

Find out more about Kristy here:
https://www.businessoasis.com.au/

_________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode, we talk with Gilly Corker - known as the 'Tech Coach For Non-Techie Small Business Owners', about all things websites & more importantly nailing your SEO.

Gilly is a website and SEO coach who has been helping small business owners learn how to do all the technical things they never thought they’d be able to master.

With over 20 years in sales and marketing, Gilly actually started off as a music journalist (true story, Angry Anderson once asked her out for a drink and she very politely declined). She now feels like she’s come full-circle as she uses a lot of her journalism background to help small business owners communicate their value to their audience in a way that helps them get found on Google and convert browsers into buyers.

Gilly refuses to believe tech is ‘for the boys’ and believes more women are needed in the tech space to ensure our voices are heard.

Find out more about Gilly here:
https://www.instagram.com/gilly_corker/

_____________________________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this week's podcast episode of The Small Business Cheerleader, we speak with the amazing Jasmine Kemp, Marketing Coach and Founder/CEO of Kemp Digital.

We are asking the question 'Do you need a marketing strategy?'.  We get asked this question a lot by small business owners and in this episode, we explore it further and run through the reasons to have a strategy and the outcomes you can expect from implementing one into your own business.

ABOUT JASMINE:
Jasmine helps female entrepreneurs build, launch and scale their business by focusing on an abundant mindset and developing high-level strategies through 1:1 marketing coaching.

Find out more:
https://www.instagram.com/jasminekemp__/

________________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

This week's episode of The Small Business Cheerleader Podcast features Kerrie Allen of GameFace HQ.  

Small business owner of 4, mother of 2 and corporate world "survivor".
 
After 22 years of business experience, she now spends her days supporting
small business owners, leaders, and up-and-comers to think beyond "other people's rules" and to play by their own. 
 
Whether it's developing brand confidence, business strategy, or accountability - excuses are left at the door, boundaries are pushed and change is made.

To search out Kerrie, check out her website
https://www.gamefacehq.com.au/

Or on the socials:
https://www.instagram.com/gamefacehq/
https://www.facebook.com/gamefacehq

___________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

Lesa Blackham is a Life Balance Coach specialising in helping overwhelmed career mums, who are sick of being taken for granted by their partner, kids, and workmates, to re-build powerful relationships at home, at work … and with themselves.

I'll let Lesa introduce herself further:

I’m Lesa Blackham, owner & founder of Lesa Blackham coaching and I live in Esperance, a stunning rural seaside oasis in southeast WA. 

I moved to Esperance 27 years ago as a high school teacher and met my hubby and we’ve been married for nearly 24 years. I am mum to 2 incredible young adult humans who are now paving their own way in the world & making their dad & me so proud.

I love celebrating and empowering other women to rise and shine and be their most awesome selves and I love nothing more than helping them to avoid burnout by shining a light on all the ways that they already know to overcome the stress, overwhelm, and anxiety that are relentless in their busy lives.

I recently started my own Mindset coaching business as a result of my own journey through anxiety. As an overachieving working mum I was constantly experiencing the burnout cycle and desperately wanted to find ways to have a better healthier work/life balance. For the past 3 & a half years, I’ve been coaching women 1:1 and in small in-person and online groups. 

To find out more, head to:
https://creatingcalmesperance.com.au/

_____________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

SPECIAL GUEST:  SHANNON DUNN
BUSINESS COACH & AUTHOR - THE THRIVE FACTOR

A super creator, visionary thinker, liberation-loving, inspiration-seeking, chai devotee, stand-up paddleboard addict!

Shannon Dunn is an international award-winning businesswoman, retreat leader and regularly sought out as a keynote speaker. She's the proud Amazon best-selling author of The Thrive Factor; Unlock Your Effortless Success Zone, a book introducing you to the archetypal framework changing the way women interact with themselves and the world.

Think about The Thrive Factor framework as the best kind of psychology meets the wisest parts of you meets accelerating your success in life and business, with the greatest of effortlessness.

Shannon coaches, mentors, teaches and cheers dynamic coaches, creatives, and impact makers – the ingenious business women of the world - to connect with their Thrive Factor and its unique permission-giving activation to be bigger, bolder, brighter and to claim their place in the world taking up all the space they deserve! 


Shannon has been championing business women thriving as a cornerstone of her work for over 25 years via one on one coaching, business mastermind programs, and oodles of thriving focused training. In 2019 she expanded the thriving woman revolution with the opening of Thrive Factor School where through certification programs she teaches women in business the art of Archetypal Profiling using the Thrive Factor Framework.

Want to know more 👇👇👇
https://allmylinks.com/shannon-thethrivefactor

_______________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

In this edition of The Small Business Cheerleader web series we have special guest Barry Magliarditi, CEO & Founder of The Game Changers.  We talk all things 'Vision' in your business and the launch of his new book PATH TO FREEDOM, where this subject forms a major part.

The book was released on 3 August 2020 and is available in hard copy via Amazon or otherwise for those who love digital copies, the book is available as both Audio Book and eBook through Amazon.

For more information on The Game Changers head to:
https://www.thegamechangers.com.au/

___________________________________

Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years’ of marketing experience, you could say I’m qualified for the job. With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, guide clients through my step-by-step blueprint to success and a goal of bringing cost effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people helping, solution providing, money making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing Keen to know more?

well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!)

Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm