The Smart Communications Podcast

It’s a new year! Do you have new behaviors you want to adopt or unwanted behaviors you want to stop? Tiny Habits is a simple and effective method to change behavior. Learn how to change behaviors or adopt new ones with Farra Trompeter, co-director and Edith Asibey founder of Asibey consulting.

How can your organization prioritize wellness and productivity? Farra Trompter, co-director, talks with Meico Marquette Whitlock, founder and CEO of Mindful Techie, in this episode packed with ways to add a more mindful approach to your work-life and tech-life balance.

Jargon is common in the nonprofit sector. For some it can communicate knowledge, but for most people, using jargon, acronyms, and complicated phrases can be alienating.. Big Duck’s founder and board member, Sarah Durham chats with Bill Furmanski, senior director of communications at the Fair Labor Association about de-jargoning the messaging in your organization and how to make sure your audiences can understand who you are in plain language.

Never a failure, always a lesson. Trust the people. Move at the speed of trust. These are just a few principles of Emergent Strategy by adrienne mareee brown. Hannah Thomas, director of learning and innovation, and Priscilla Hung, co-director of Move to End Violence, discuss being adaptive, thinking with abundance, and centering your purpose.

Sarah Durham, Big Duck’s founder, and Kivi Leroux Miller, founder and CEO of the Nonprofit Marketing Guide, share tips that will help any nonprofit strengthen their communications team and improve its capacity to succeed.

At this moment, it’s important to slow down and create more inclusive teams and processes. Join Farra Trompeter and Dr. Renee Rubin Ross as they discuss participation and equity and share tips on how to make branding more inclusive.

Nonprofit staff have become more sophisticated in prioritizing the goals, audiences, strategies, and tactics to guide their communications. Listen in as Sarah Durham and Farra Trompeter talk about the changes in communication approaches and activities and the importance of communications in the nonprofit sector.

How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas.

Equity helps leaders create more inclusive organizations using human-centered design and behavior change principles. Farra Trompeter talks with Minal Bopaiah, founder of Brevity & Wit and author of “Equity: How to Design Organizations Where Everyone Thrives” about her passion for equity and why it is critical for nonprofit organizations.

A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.