The Smart Communications Podcast

The Smart Communications Podcast

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The Smart Communications Podcast episodes

  • Episode 48: How can you design when you’re not a designer?

    Big Duck pros Sarah Durham and Claire Taylor Hansen discuss the do’s and don’ts of design—how and when to use white space, how less is more, typographic hierarchy, and staying on-brand with little frill to get in the way. Listen in to learn more about how you can design as a non-designer for your nonprofit.

    16 min
  • Episode 46: How do you involve your community when rebranding?

    “You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York, learned during her organization’s rebrand.

    Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.

    24 min
  • Episode 45: How can your staff co-create your brand?

    Ambar Mentor-Truppa, VP of Communications at the Shriver Center on Poverty Law, chats with Big Duck’s Gil Mejia and Sarita Joseph about the rebranding process. Formerly a communications consultant to nonprofits, Ambar shares her collaborative approach, ensuring all key stakeholders have a say in the decisions that affect them.

    13 min
  • Episode 44: How should you work with freelancers?

    Sandy Zimmerman, Big Duck’s Art Director, shares her experiences freelancing for nonprofits and managing new freelancers at Big Duck. She offers tips for organizations looking for freelance designers and writers, including where to find them, how to vet them, and logistics around hiring.

    16 min
  • Episode 43: How do you let your community speak for you?

    Michael Hoffman, CEO and founder of Gather Voices, shares his perspective on how nonprofits can harness community-made video to create more engaging, honest, and diverse content. His new tool allows nonprofit communications teams, large or small, to collect, manage, edit, and publish videos submitted by the communities they serve.

    15 min

About The Smart Communications Podcast

From the publisher's feed

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you…

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