The Smart Connector

Join host Jane Bayler in this engaging podcast episode as she sits down with Mark Stiving, a renowned pricing expert with a wealth of knowledge and experience. 

Jane has brought Mark onto the Smart Connector podcast to change the way you and your team think about pricing and business as a whole.

In this episode, you'll gain invaluable insights into:

• Pricing Psychology: Delve into the psychological aspects that influence how customers perceive pricing. Learn how understanding consumer behaviour can shape your pricing strategies to drive better results.
• Value-Based Pricing: Discover the power of aligning your prices with the unique value your product or service provides. Mark shares strategies for effectively communicating the value proposition to customers and prospects.
• Winning at Higher Prices: Explore practical tactics for positioning your offerings in a way that justifies premium pricing. Mark's advice will help you build a compelling case for the increased value you bring to your customers.
• Adapting to Market Dynamics: Mark discusses the importance of staying agile in your pricing approach, especially in today's dynamic market landscape. Learn how to adjust your pricing strategies to accommodate shifts in demand and competition.
• Transformative Pricing Strategies: Uncover unconventional pricing strategies that can set you apart from competitors and create a lasting impact on your business's growth.

Tune in to elevate your pricing strategies and empower your business to achieve new heights of success.

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 

Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 

Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 

Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 

Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.

We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com 

Want to connect with Jane in person?

Book a clarity call here: https://idealclientsuccess.com/zoom30

Visit Jane’s website and connect on socials here: https://www.janebayler.com 

Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com

In this inspiring episode of the Smart Connector podcast, host Jane Bayler sits down with Jane Lovas, an advocate for female empowerment and leadership. With a rich background in business strategy and leadership development, Jane has dedicated her career to dismantling barriers and nurturing the growth of aspiring women leaders.

Tune in as Jane Bayler engages in a candid conversation with Jane Lovas, delving into her insights on navigating the corporate landscape as a woman, breaking free from limitations, and championing inclusivity. Jane shares her personal journey, recounting pivotal moments that fuelled her determination to foster an environment where female leaders can thrive.

From practical strategies to actionable advice, this episode is a goldmine of wisdom for individuals seeking to overcome obstacles, harness their strengths, and make a lasting impact in their professional journeys. 

Receive actionable insights for creating a more inclusive and empowered future by joining us today.

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 

Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 

Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 

Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 

Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com 

Want to connect with Jane in person?

Book a clarity call here: https://idealclientsuccess.com/zoom30

Visit Jane’s website and connect on socials here: https://www.janebayler.com 

Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In the latest instalment of the Smart Connector Podcast, your host Jane Bayler engages in a thought-provoking conversation with Naomi Timperley, an expert in identifying emerging trends and technologies that drive business growth and resilience.

As businesses navigate an ever-evolving landscape, staying ahead of the curve is essential for survival. Naomi Timperley, with a focus in the realm of rapid development, digital innovation, and agile design, joins Jane to share her deep insights on how businesses can not only adapt to change but thrive in the face of uncertainty.

With a track record of guiding businesses towards embracing new growth ventures, Naomi brings her wealth of experience to the forefront. Join Jane and Naomi as they delve into the strategies that businesses can employ to future-proof themselves in our era of rapid technological change. 

Would you like to future-proof your business through both rapid development of new growth ventures and digital innovation and agile design? If so, you won’t want to miss this episode.

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 

Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 

Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 

Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 

Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com 

Want to connect with Jane in person?

Book a clarity call here: https://idealclientsuccess.com/zoom30

Visit Jane’s website and connect on socials here: https://www.janebayler.com 

Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this power-packed episode, host Jane Bayler sits down with the highly sought-after podcast presentations coach and international speaker, John Ball.

Join Jane and John as they embark on a deep dive into the world of podcasting. Throughout the episode, they share their secrets to crafting podcast presentations that captivate and leave a lasting impact on your listeners. Learn how to structure your episodes for maximum effect, infuse storytelling elements that resonate with your audience, and deliver your message with unwavering confidence.

As an international speaker, John brings a unique perspective on how podcasting can enhance your influence and reach. Discover the strategies to leverage your podcast as a powerful platform for personal branding and thought leadership. 

Whether you're an aspiring podcaster or a seasoned pro looking to take your show to the next level, this episode of the Smart Connector podcast is a must-listen. Gain practical tips on audience growth, community building, and utilising your podcast to expand your professional network.

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 

Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 

Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 

Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 

Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com 

Want to connect with Jane in person?

Book a clarity call here: https://idealclientsuccess.com/zoom30

Visit Jane’s website and connect on socials here: https://www.janebayler.com 

Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this thought-provoking episode, host Jane Bayler sits down with Carl Kirchhoff to explore the dynamic intersection of AI and B2B marketing. As the business landscape continues to evolve, the role of artificial intelligence in marketing strategies has become more crucial than ever before.

Join us as we embark on a captivating journey into the world of AI-driven B2B marketing with Carl Kirchhoff, a visionary leader and expert in the field. Throughout the conversation, Carl shares his wealth of knowledge and experience, shedding light on the transformative power of AI in driving marketing efficiency, personalisation, and ultimately, business growth.

Listeners will gain valuable insights into how AI can supercharge lead generation, enhance customer engagement, and pave the way for data-driven decision-making.

If you're a marketer, business leader, or entrepreneur looking to stay ahead in the fast-paced world of B2B marketing, this episode is a must-listen.

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 

Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 

Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 

Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 

Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com 

Want to connect with Jane in person?

Book a clarity call here: https://idealclientsuccess.com/zoom30

Visit Jane’s website and connect on socials here: https://www.janebayler.com 

Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this episode, Jane Bayler and Katy McFee, the Founder and Principal at Insights to Action Coaching and Consulting, discuss their invaluable insights on breaking through barriers, reaching executive ranks, and flourishing as a successful and impactful leader.

With 18 years of experience in sales and leadership, including her tenure as a VP and EVP, Katy intimately understands the challenges faced by women on their path to the top. 

Realizing the lack of resources and mentors available, particularly for women, she took a leap of faith and established Insights to Action, a platform focused on helping women navigate the demanding transition into senior leadership without sacrificing their well-being.

If you're a woman aspiring to close the gender gap and achieve positions of leadership, this episode is a must-listen.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane and one of her partners Andy Phillips, a seasoned digital marketing specialist with over 30 years of experience in the field. 

Andy is an expert on marketing automation and funnel technology.

In this episode, Jane and Andy explore strategies for maximizing the potential of your marketing funnels. 

You will learn how to access Jane's Chosen First System, which is designed to put the client attraction process on autopilot.

This frees up valuable time to build your profits while you focus on your core area of expertise. 

Discover how the system takes care of the 'heavy lifting,' of client and pipeline development, allowing you to excel in what YOU do best.

Tune in to this inspiring and value-packed interview between Jane and Andy, where they unveil invaluable insights and practical tips for mastering marketing automation and achieving unparalleled success in your sector or niche.

https://chosenfirstsystem.com

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Ryan is CEO of Professional Hair Labs, a business leader and entrepreneur who has sold over $50 million of hair care products globally. Professional Hair Labs is one of the fastest growing businesses in the US and in this interview we examine why.

Over the course of Ryan’s career, he has taken on many seemingly impossible projects, and created value by looking at them from a different perspective than everyone else.

His expertise lies in his ability to quickly formulate simple, realistic strategies that create value from what others think are dead ends.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Oscar helps CEOs around the world to transform their B2B companies to generate better business in a more predictable way.

He has developed an in-depth understanding of change management processes in the transformation of B2B companies for the development of better, more predictable, and scalable results.

Founder and director of the B2B Management program at Esade Executive Education, a pioneering global program on B2B for senior management, which since 2016 has organised 18 editions with more than 400 participants, most of the CEOs.

Would you like to generate better business in a more predictable way for your B2B company? If so, you won’t want to miss this episode.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane and special guest, renowned motivational speaker and personal development coach, Alexis Kingsbury, for this captivating episode, where they dive deep into the transformative power of purpose and unlocking your full potential

Together, Jane and Alexis embark on an insightful conversation that explores the profound impact of purpose in our lives. They delve into the importance of aligning our actions with our core values, finding meaning in our daily endeavours, and embracing a sense of fulfilment and authenticity.

Drawing from his wealth of expertise, Alexis shares practical strategies and inspiring anecdotes to help listeners navigate their personal and professional journeys. He highlights the significance of self-discovery and self-awareness, emphasising how these foundational elements can lead to a more purpose-driven and satisfying life.

Throughout the episode, Jane and Alexis discuss various techniques to uncover one's true purpose, including reflection exercises, goal setting, and overcoming limiting beliefs. 

They also shed light on the role of resilience and adaptability in pursuing one's passion, discussing the importance of embracing challenges as opportunities for growth.

With Jane's expert guidance and Alexis' profound insights, this episode promises to be an enlightening and empowering experience for all listeners.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML