The Socality Show

The Socality Show

By SocalityArts
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The Socality Show episodes

  • 0037 - The Pricing Puzzle with Joey & Christy Speers

    Episode 0037 - In this episode:

    Creativ Rise founders Joey and Christy Speers chat with hosts Chloë Chapdelaine and Jonathan Zoeteman about a wide range of themes including:


    -Current Trends in Creative Industries

    -Understanding Pricing Theory

    -Value-Based Pricing Explained

    -Strategies for Wedding Pricing

    -Commercial Pricing Strategies

    -Communicating Value to Clients

    -Establishing Pricing Frameworks

    -Navigating Social Media Changes

    -Maximizing Content Value

    -Building Long-Term Client Relationships

    -The Importance of Pricing Transparency


    Joey Speers launched his content agency in 2014, working with brands like YETI, Ford, and Uber. Today, he helps build brands through photo, video, strategy, and design.

    Christy Speers began her photography career in 2016, shooting destination weddings around the world. Now a full-time commercial and couples photographer, her clients include LaCroix, BHLDN, Narrative, and Rish Bridal. She also co-founded Liquid Causes, a non-profit bringing clean water to communities in Nicaragua.

    Together, they launched Creativ Rise in 2019 — an education platform and weekly podcast helping creatives grow 6-figure businesses. To date, Creativ Rise has helped creatives generate over $18M by mastering the business side of their craft.


    Get Access To The Creativ Rise Pricing Calculator - ⁠⁠⁠⁠https://www.creativrise.com/pricingcalculator⁠⁠⁠⁠

    Youtube - https://www.youtube.com/@creativrise

    Watch / Subscribe To The Creativ Rise Podcast - https://www.creativrise.com/podcast

    Creativ Rise - https://www.creativrise.com

    Speers Collective (brand & content-agency) - https://www.speerscollective.com


    Enjoying the show? Leave us a rating and share this episode with a friend or on social media.

    1 hr 4 min
  • 0036 - Co-Founding a Creative Space: The Story of Mas Studios with Eluvier Acosta and Juan Castillo

    Episode 0036  - In this episode: Mas Studio founders Juan Castillo and Eluvier Acosta join the podcast to talk with hosts Chloë Chapdelaine and Jonathan Zoeteman about a wide range of themes including:


    -Building a Business: Challenges and Triumphs

    -From Concept to Execution: The Creative Process

    -Navigating Client Relationships and Creative Negotiation

    -Overcoming Creative Blocks and Self-Doubt

    -The Importance of Teamwork in Creative Projects

    -Building a Supportive Community and Networking

    -Learning Through Experience: The Value of Free Work

    -Longevity in the Creative Industry: Adaptability and Consistency


    About Mas Studios: Mas Studios is a full-service Canadian multi-media production studio, based in Calgary. Founded by Juan Castillo and Eluvier Acosta, this studio operates with an experienced and talented team to bring imagery and content creation to a whole new level, offering a dynamic space for the creative community to come together and bring ideas to life.


    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

    54 min
  • 0035 - Intentionality in Social Media Strategy with Chloë Chapdelaine

    Episode 0035  - In this episode: Social media creator Chloë Chapdelaine (@chloe.chapdelaine) joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:


    -Understanding Viral Content and the Algorithm

    -Chloë's Journey into Social Media

    -Evolving Approach to Social Strategy

    -Content Organization and Organization Techniques

    -Brand vs. Personal Content Strategies

    -Building Community and Connection

    -Intentionality in Content Creation


    About Chloë Chapdelaine: Chloë Chapdelaine is a photographer and content creator who has grown a following of over 600K followers across her channels, and is active on Instagram, TikTok, Youtube, and has her own podcast, Chappy Hour. Her content showcases her travel and lifestyle, and regularly goes viral, which has set her up to work full-time in content creation and social media, and we dive into some of these themes (and more) on this episode.


    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

    48 min
  • 0034 - AI, Starting Narrative, Sales Strategy, & the Future of Creativity with James Broadbent

    Note: This episode was originally recorded on June 6th, 2023. We wanted to publish some of our previously unreleased episodes in advance of new content coming your way in 2024.

    Episode 0034  - In this episode: Photographer and Narrative founder James Broadbent joins the podcast to talk with Scott Bakken about a wide range of themes including:
    - James’s Journey into Photography
    - The Birth of Narrative and the Problem it Solves
    - Expanding the Product Line and the Power of Publish
    - Introducing Select: AI Image Selection
    - How Narrative Works and Ensures Privacy
    - Marketing Strategies and Challenges
    - Building a Team and Overcoming Challenges
    - The Impact of AI in the Creative World
    - Embracing AI as a Tool for Creativity
    - The Future of AI and Integration with Humans
    - *Selling Value, Not Deliverables*
    About James Broadbent:
    James Broadbent is the founder of one of New Zealand’s leading start-ups, Narrative, as well as is an internationally renowned photographer. He’s known as one of the photographers behind the duo Chasewild. James has spoken at photography conferences across Europe, America and Australasia. Check out some of James’s work including photoshoots in Morocco, the Faroe Islands, India, Italy and more here: (https://www.chasewild.com/). James founded Narrative with the goal of radically changing the way professional photographers interact with photography by modernizing their workflow with smart software to optimize the post photoshoot process, and we dive into some of these themes on this episode.

    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

    59 min
  • 0033 - Building Your Creative Legacy with Richard Bernardin

    Note: This episode was recorded in 2023. We wanted to publish a couple of our previously unreleased episodes in advance of new content coming your way in 2024!


    Episode 0033  - In this episode: Professional Photographer Richard Bernadin joins the podcast to talk with Scott Bakken about a wide range of themes including:


    • The Journey of Commercial Photography
      • The Impact of Editorial Shoots: Visibility and Client Acquisition
        • Evolution of the Photography Industry: Changing Dynamics and Adaptation
          • Instagram for Showcasing and Promoting Work
            • Navigating the Impact of Social Media on Photography
              • The Art of Slowing Down in Photography
                • Insights on Success and The Creative Process


                  • Want to go deeper?


                  Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member


                  Enjoying the show? Leave us a rating and share this episode with a friend or on social media!



                  56 min
                • 0032 - Setting Up Systems for Success with Davey Gravy

                  Episode 0032  - In this episode: Creative entrepreneur Davey Gravy joins the podcast to talk with Jonathan Zoeteman about a wide range of themes including:

                  - Discovering Community and Creativity Together
                  - Davey’s Diverse Clientele and Generalist Approach
                  - Addressing Reactivity in the Creative Industry
                  - Learning Systems from Large Companies
                  - The Importance of Systems in Creativity
                  - Bridging the Gap Between Dreams, Goals, and Habits
                  - Practical Implementation of Systems and Templates
                  - Overcoming Perfectionism and Distraction
                  - The Importance of Accountability and Community
                  - Balancing Work and Rest
                  - Making Work Fun and Enjoyable
                  - The Value of Community and Relationships
                  - Favourite Productivity Tools and Recommended Creator Resources
                  - The Importance of Vision in Work
                  Want to go deeper?
                  Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us at: https://www.socality.org/become-a-member
                  Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

                  39 min
                • 0031 - To Niche or Not to Niche? (Socality Team Episode)

                  Episode 0031 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Jonathan Zoeteman, and Braden Dam talk about a wide range of themes surrounding trends, including:

                  - To Niche or Not to Niche?
                  - Personal Branding vs. Niching Down
                  - Putting Your Own Spin on a Niche
                  - Finding Your Why and Staying True to Yourself
                  - Taking the Pressure off and Enjoying the Process
                  Want to go deeper?
                  Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:
                  https://www.socality.org/become-a-member
                  Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

                  35 min
                • 0030 - Fix Your Website, Book More Clients with Lachlan Shum

                  Episode 0030  - In this episode: Focal founder and CEO Lachlan Shum join the podcast to talk with Scott Bakken about a wide range of themes including:

                  • The problem Lachlan found in the creative industry with the booking process and connecting clients and creators
                  • The birth and creation of Focal 
                  • Streamlining your process and building packages 
                  • Why your website matters and where it fits in your marketing funnel as a creative 
                  • Building trust and credibility 
                  • The fundamentals that need to be on your websites and social presence 
                  • The biggest and most common mistakes on websites
                  • The advantages of showing your pricing 
                  • Conveying experience and value versus just deliverables 
                  • Creating clarity and credibility on your website and digital presence
                  • Why viewing yourself as a store open for business versus just a portfolio is important on the path to getting established

                    • About Lachlan Shum:

                    Lachlan Shum is the CEO & Founder of Focal, a website and booking platform with the goal of revolutionizing the photography industry by providing a better all-around experience for photographers and customers alike.

                    Learn more about Focal at ⁠https://www.bookfocal.com/


                    Want to go deeper?

                    Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at: 

                    ⁠https://www.socality.org/become-a-member⁠


                    Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

                    33 min
                  • 0029 - Trend Talk with TikTok Creators (Socality Team Episode)

                    Episode 0029 - In this episode: Social Media Creators and Socality Team Members Chloë Chapdelaine, Scott Bakken, and Braden Dam talk about a wide range of themes surrounding trends, including:

                    • Understanding Trends and their Purpose
                    • Identifying Digital Trends
                    • Using Trends on TikTok
                    • Finding and Saving Trends
                    • Making Trends Your Own
                    • Leveraging Trends to Reach Your Goals
                    • The Benefits and Risks of Going Viral
                    • The Benefits and Risks of Following Trends
                    • Choosing the Right Trend for Your Brand
                    • The Importance of Authenticity in Trend-Focused Content
                    • Being a Trend-Setter and Leading the Way
                    • Balancing Trends with Personal Branding/ Original Content
                    • Using Trends to Direct People Elsewhere
                    • Advice for Participating in Trends

                      • Want to go deeper?

                      Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at:

                      https://www.socality.org/become-a-member

                      Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

                      53 min
                    • 0028 - Forecasting the Future with Mike & Mitzi Payne

                      Episode 0028  - In this episode: Digital Marketing Agency founders Mike & Mitzi Payne join the podcast to talk with Scott Bakken about a wide range of themes including:

                      • The Importance of Building your Brand Beyond Social Media
                      • Why They Study Trends and Signals as a Team
                      • The Trends they're seeing in 2024 for digital audiences
                      • The Shift Towards Direct Messaging and Closed Communities
                      • Building and Scaling a Team
                      • Applying Trends to Brand Strategy
                      • What is Email Marketing?
                      • Types of Emails
                      • Setting Up an Email List
                      • Frequency of Sending Emails
                      • Capturing Sign-Ups and Lead Magnets
                      • Measuring Email List Success
                      • Digital Advertising and ROI
                      • Using Facebook Business Manager
                      • Boosting Posts vs. Ad Campaigns
                      • Digital Cross-Pollination and Collaboration
                      • Nurturing Email Subscribers


                        • About Mike & Mitzi Payne:

                        Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and have won a Webby Award for their work with John Krasinski's "Some Good News”.

                        Learn more about Arcade Studios at www.arcadearcade.ca
                        Find their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104
                        Find Arcade on Instagram: https://www.instagram.com/helloarcade/ 
                        Find Mike on Instagram: https://www.instagram.com/mmmiiike/
                        Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/


                        Want to go deeper?

                        Looking to surround yourself with other ambitious creatives in the Socality community and build this creative ecosystem together? We've launched the founders phase of the Socality Membership where we're seeing members get clear on their goals, grow their businesses, get access to a growing set of resources from our mentors, participate in a monthly rhythm of value packed mastermind sessions, and more. Learn more, lock in your best price for life, and build this community with us. Look for the next intake window at: 

                        https://www.socality.org/become-a-member


                        Enjoying the show? Leave us a rating and share this episode with a friend or on social media!

                        56 min

                      About The Socality Show

                      From the publisher's feed

                      The Socality Show brings together a unique mix of creators, community members, thought leaders, entrepreneurs, social media personalities, authors and more for conversations designed to help creative…