The Socality Show

Series 1,  Episode 7 - In this episode: Mike & Mitzi Payne of Arcade Studios and the Waves Social Podcast talk about scaling and growing a creative business, behind the scenes stories of the making of "Some Good News" with John Krasinski, lessons in building and leading a team, and plenty of inspiring stories from their work thus far.

This episode was recorded on May 12, 2021 with a live virtual audience.

About Mike & Mitzi Payne: 
Partners in business, and in life, Mike and Mitzi Payne are entrepreneurs, parents, and creators who have spent their combined twenty-year marketing careers making waves online. Together they lead Arcade, an award-winning digital agency specializing in strategy, content, and distribution for the world’s rising direct-to-consumer brands. They’ve curated a team that brings diverse expertise into a niche service mix that produces meaningful brand growth and measurable impact for every one of their client partnerships. They’ve been featured in publications like Fast Company, and they’re hot off a Webby Award for their work with John Krasinski's "Some Good News”.

Learn more about Arcade Studios at www.arcadearcade.ca
Find their Waves Social Podcast on Apple Podcasts: https://podcasts.apple.com/ca/podcast/waves-social-podcast/id1484888104 
Find Arcade on Instagram: https://www.instagram.com/helloarcade/  
Find Mike on Instagram: https://www.instagram.com/mmmiiike/
Find Mitzi on Instagram: https://www.instagram.com/mmmitzi/

About the hosts:

Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

Scott's Instagram: https://www.instagram.com/scottcbakken

Zack Melhus: Zack Melhus is a commercial photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.

Zack's Instagram: https://www.instagram.com/zmelhus​​​

Series 1, Episode 6  - In this episode: Daniel Flynn, co-founder and managing director of THANKYOU shares the inspiring story of how the Australia-based disruptive consumer products social enterprise THANKYOU was born, and the lessons they've learned along the way as they prepare to take their vision to the world. Daniel touches on everything from leadership, the routines that keep him grounded, and what it takes to bring audacious world-changing ideas into reality. We left so inspired from this conversation and believe you will too! 

This episode was recorded on April 14, 2021 with a live virtual audience. The full video episode can be seen on YouTube.

About Daniel Flynn:
Determined and resourceful, Daniel Flynn is the co-founder and managing director of one of Australia’s most successful startups, Thankyou. He co-founded Thankyou at the age of 19, and today 12 years later, Thankyou’s products are stocked by major retailers in Australia, with every product contributing to helping end global poverty. To date, Thankyou has raised over $17 million to impact the lives of people across 22 countries.

Learn more about Thankyou at https://www.thankyou.co

Find Daniel on Instagram at https://www.instagram.com/danielflynn88​
Find Thankyou on Instagram at https://www.instagram.com/thankyouaus​

About the hosts:

Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

Scott's Instagram: https://www.instagram.com/scottcbakken

Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.

Zack's Instagram: https://www.instagram.com/zmelhus

Series 1, Episode 5  - In this episode we are joined by creators, YouTubers, and filmmakers Chris Hau and Lizzie Peirce for our fifth episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:

• Getting started with freelancing, YouTube, and creativity as a career
• Is social media killing your creativity? 
• Measuring success outside of numbers
• Managing and avoiding creative burnout 
• Coming up with good ideas for content and videos
• Advice for couples working together
• & more

This episode was recorded on March 24, 2021 with a live virtual audience. The full video episode can be seen on YouTube.

About Chris Hau & Lizzie Peirce:
Chris and Lizzie are YouTubers, filmmakers, photographers, and owners of Know Hau Media Operations Inc. in Toronto, Canada. With a specialty in corporate video, they soon pivoted to commercial and travel based content. Some of their clients include Corona, Toyota, Mercedes Benz, Adobe, Google, Northface, and The Scotland Tourism Board, amongst others. Their growing expertise in viral videos for their Know Hau Media clients soon influenced them to grow their own social media platforms. Chris and Lizzie produce a variety of of creative content ranging from short films to educational photography and video tutorials. Their work is frequently aimed to inspire young creators to start their own creative business and help provide them with the tips and tools to do so.

Chris' YouTube Channel
Lizzie's YouTube Channel​
Chris on Instagram:
https://www.instagram.com/thechrishau/​
Lizzie on Instagram:
https://www.instagram.com/lizziepeirce/

About the hosts:

Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

Scott's Instagram: https://www.instagram.com/scottcbakken

Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.

Zack's Instagram: https://www.instagram.com/zmelhus

Series 1, Episode 4  - In this episode we are joined by Kohl Crecelius, co-founder and CEO of two social impact apparel brands - Known Supply and Krochet Kids intl. for our fourth episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:

• Changing our perspective and approach around the idea of "impact"
• Making ethical buying decisions a part of your daily life
• Scaling and growing a business
• Understanding what's wrong with the fashion industry currently 
• Bringing a dream into reality 
• Unrealistic expectations when starting a business or organization
• Finding the balance between "for profit" and "for good"
• Vulnerability and creating meaningful relationships
• Overcoming self-doubt and resistance

This episode was recorded on March 10, 2021 with a live virtual audience.
 
About Kohl Crecelius:
Kohl Crecelius is the co-founder and CEO of two social impact apparel brands — KNOWN SUPPLY and Krochet Kids intl. Working with people in developing nations, and developed nations, his dream is to see people using their passions to make a positive impact on the world around them.

Kohl on Instagram: https://www.instagram.com/kohlgreyson/​
Learn more about Known Supply at their website: https://knownsupply.com/​
Learn more about Krochet Kids intl. at their website: https://krochetkids.com/

About the hosts:

Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

Scott's Instagram: https://www.instagram.com/scottcbakken

Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.

Zack's Instagram: https://www.instagram.com/zmelhus

Series 1, Episode 3  - In this episode we are joined by Gareth Pon from Havas Creative and Maurice Li from Stay & Wander for a wide ranging conversation covering subjects including: "is Instagram dead?", the future of social media and the creative industry, developing your creative voice and setting trends, secrets for networking with brands and agencies and much much more!

This episode was recorded on February 24, 2021 with a live virtual audience.
 
ABOUT MAURICE LI:
Maurice Li is a photographer, as well as co-founder & director of renowned content agency Stay & Wander. He left a successful career in venture capital over a decade ago to pursue his passion for commercial travel photography and campaign production and hasn’t looked back. Early on Maurice noticed a void in the market—commercial photography and videography simply were not keeping up with the voracious appetite and unique demands of the social media age. As a response, in 2013 he co-founded Stay & Wander, one of the first digital content agencies to specialize in social-first yet world-class, commercially versatile visuals and influencer-led advertising campaigns. In 2011, Maurice was selected as Destination Canada's official photographer & social media content creator for the Duke & Duchess of Cambridge aka Will & Kate’s Royal Tour of Canada. Since then, he has worked with notable clients such as Apple, Canon, Google, BMW, Travel Alberta, Dolce & Gabbana, Lexus, Icebreaker, Coca-Cola, TED, Marriott International and many more throughout all stages of the content production process. Maurice and his work have been featured and published by prominent media outlets & sites including The Guardian, Trip Advisor, Booooooom!, PDN Photo District News and the Boston Globe. You can see more of his photography work at @maurice on Instagram and learn more about Stay & Wander at stayandwander.com

ABOUT GARETH PON:
Gareth is a South African born, Atlanta Dwelling (For Now), Creative Director, Effulgent Daydreamer, Multifaceted Maker, Photographer, Storyteller and at some stage was Africa’s Top Instagrammer. He's a big dreamer that everyone should have at least one ridiculous dream they believe can come true and since he can remember, his has been to go to space. Gareth loves ideas, and he also hides a rocket in all of his instagram posts (an idea he had a while ago to get people pause in their day and take some time to investigate the details of his photos). He is currently a creative director at Havas Creative and leads all the social campaigns for @cocacola. Before this he was traveling full time and running his own business as a creative consultant and helping brands build their visual presence online. Find Gareth on Instagram @garethpon or Google him to find more of his work online. 

Series 1, Episode 2  - In this episode we are joined by artist, poet, and musician Morgan Harper Nichols for the second episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:

• Finding your creative voice
• Motherhood and growing up
• Building creative daily practices
• Creating with intention
• Social media practices
• Building and growing your creative business
• Morgan reads from her new book "How Far You Have Come"
• Her new songwriting daily practice
• And much, much more

This episode was recorded on February 10, 2021 with a live virtual audience.
 
About Morgan Harper Nichols:
Morgan Harper Nichols is an artist and poet whose work is inspired by real life interactions and stories. Morgan spent the first couple of years of her professional life as a college admission counselor, and then, as a full-time touring singer-songwriter and musician. It was on the road that she cultivated her curiosity and passion for writing, art, and design and slowly began to share her work online. In 2017, Morgan started a project where she invites people to submit their stories to her website. From there, she creates art as a response to their stories and sends it to them before sharing the work publicly. All stories and names are kept private. The fruit of this project is shared daily around social media, in publications, and various creative collaborations and installations. As an artist, Morgan has been collaborated with a wide range of brands including Coach, Adobe, Vogue Singapore, Aerie, and more. As a designer and author her work has been available in many stores, including Anthropologie, Barnes and Noble, and Target. Her book of poetry and art, “All Along You Were Blooming,” is available where books are sold. She is on the board of directors at TWLOHA (To Write Love on Her Arms). Morgan is originally from Atlanta, Georgia, and she and her husband Patrick currently reside with their son Jacob, in Phoenix, Arizona, where you can also find her studio and shop, Garden24.

Morgan's YouTube: https://www.youtube.com/user/itsmorganmusic1
Morgan's Instagram: https://www.instagram.com/morganharpernichols/
Morgan's New Book: https://www.amazon.com/How-Far-You-Have-Come/dp/0310456592/

 About the hosts:
 
 Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.
 
 Scott's Instagram: https://www.instagram.com/scottcbakken

Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.

Zack's Instagram: https://www.instagram.com/zmelhus

Series 1, Episode 1  - In this episode we are joined by photographer and YouTuber Jessica Kobeissi for our very first episode of The Socality Show with hosts Scott Bakken and Zack Melhus. Some of the topics we cover include:

• Building confidence as a creator
• Jessica talks advice for getting started on YouTube
• Finding your niche, theme, and creative style 
• How to improve your work and overcoming comparison
• Behind the scenes stories of Jessica's shoots (The Pink Dress!)
• Her new series - Low Res w/ Jess
• Blind Reaction videos - ANTM
• Her favorite travel and food experiences (AND best pizza toppings)

This episode was recorded on January 27, 2021 with a live virtual audience.

About Jessica Kobeissi:
Jessica Kobeissi is an Arab-American portrait and fashion photographer from Detroit, Michigan. Graduating with a BFA in Graphic Design, she worked at a marketing agency as a designer for 2 years. After being laid off from her job, she switched gears to become a photographer full time. This allowed her to focus solely on photography, eventually kickstarting her Youtube Channel. With over 130+ million views, she is the #1 female photographer on Youtube and has created several popular viral photography series such as “4 Photographers Shoot The Same Model” and “Taking Pictures of Strangers”. She’s worked with top modeling agencies NEXT, Elite, The Lions, Photogenics, Ford and Wilhelmina while also serving as a Canon brand ambassador.

Jessica's Youtube: https://www.youtube.com/channel/UCvs_Clo5c1u2hXwv0zEG6rw ​
Jessica's Instagram: https://www.instagram.com/jessicakobeissi/

About the hosts:

Scott Bakken: Scott Bakken is the founder of Socality, a commercial photographer, ambassador for Canon Canada, and host of The Socality Show. Scott lives in Calgary, Canada with his wife Jessica and two kids.

Scott's Instagram: https://www.instagram.com/scottcbakken​

Zack Melhus: Zack Melhus is a commercial and lifestyle photographer based in Chilliwack, BC, an ambassador for Canon Canada, and host of The Socality Show and Canon Creator Lab virtual events.

Zack's Instagram: https://www.instagram.com/zmelhus