In this episode, hosts Jason and Miranda dive into their journey of using social media to grow their small business. They start by reflecting on initial skepticism, especially toward TikTok, which Miranda initially saw as just a platform for dancing teens. However, facing financial challenges, they decided to give it a try—thinking, “What do we have to lose?”

They discuss how they:

✅ Repurposed personal experiences to inform their marketing strategies

✅ Experimented with different content styles 

✅ Learned what worked and what didn’t through trial and error

The episode highlights both the power and unpredictability of social media, offering honest insights into how it shaped their brand’s visibility and engagement.