The Sold Out Run Podcast: Theatre Marketing / Promotions

Giving away free tickets can be a polarizing topic. Most (although not all) theatres would prefer to be selling all of their tickets, but when does it make sense to give away a complimentary ticket? I’m not focusing in this episode on press passes (always good) or providing comps for... Read More »

A good press release is going to make life as easy as possible for the journalists you are inviting to cover your production. There are some standard practices for the type of information that needs to be included as well as how the release should be formatted. I am not... Read More »

In this episode I pick the brain of Kayla Hulen, the social media general behind the sold out run of Footlite Musical’s Hedwig and the Angry Inch. Not content with the already sizable time commitment of stage managing, she jumped in and started engaging in the online conversations about the... Read More »

Producing a well-established show can make your job as a marketer easier, but it’s not guaranteed. You’re automatically alienating a contingent who believes they’ve already seen everything anyone could do with this show – a group who make up some of the most frequent theatre goers in your community. Some of... Read More »

Being able to promote a show (or choosing one that’s so popular it doesn’t require much sophisticated marketing) isn’t the only consideration when selecting a show. There are artistic and logistic concerns, but usually we want an audience to come see our productions. Instead of picking a good show and... Read More »

Jessica Redden is an account executive in the events and entertainment division of Bohlsen Group. Jessica is the type of person you would be working with if you had a significant PR budget for your production, and she was kind enough to answer a few questions about media outreach. From... Read More »

In addition to a charming British accent, Tom brings his experience with theatre both in the UK and the states to the podcast. In particular I wanted to bring Tom on as a guest because EclecticPond Theatre Company is bringing Shakespeare to a new, younger audience. That’s a topic that... Read More »

At this time of year, it’s useful to reflect on how things have gone over the last 12 months and what you’d like to change moving forward. Usually this takes the form of setting goals for the coming year. That type of striving to improve can be good, but if... Read More »

I sincerely hope that I’ve said at least one thing on Sold Out Run that you don’t agree with. I’ve shared a lot of strategic and tactical ideas on theatre promotion, and I hope you embrace no more than 90% of what I suggest. If everyone is following the same... Read More »

Thanks in large part to the Internet there’s more information about theatre marketing out there then you could ever hope to incorporate into you own promotions. So how do you navigate that ocean of data for the bits that are going to help you out with your particular marketing challenges?... Read More »