The Sold Out Run Podcast: Theatre Marketing / Promotions

There are many reasons I’m pleased to welcome Shoshana Fanizza to the podcast. One is that she started her own company, Audience Development Specialists, that she has been running since 2008. Another is that she champions the idea of developing a relationship with the right audience as opposed to just... Read More »

Bill Wilkison is nothing if not an artistic renaissance man. He is an actor, director, writer, and genuinely kind and generous human being. One of the reasons I was so eager to get Bill on the podcast is because he’s also a talented visual artist. He is sought after in... Read More »

A Fringe festival is an interesting microcosm of the theatre world. Everything happens on a compressed timeline in a restricted geographic area, and you can gain some interesting insights by observing how people behave. I’m recording and publishing this episode smack in the middle of the 2013 IndyFringe Festival, and... Read More »

It is a delight to have Lou Harry in this episode of the podcast. He made me laugh out loud repeatedly while we were recording, but beyond just being entertaining he also has some unique insight on theatre and the arts in general. He wears the hats of both a... Read More »

Recently I got a comment on a previous post from a gentleman by the name of Matt McKee that caught my attention. In the comment he mentioned the line, “What do you want the audience to do after they see the poster / card / image / whatever?” I liked that... Read More »

When you are producing a show, it can feel like there’s an enormous about of work to do. There’s just so much to try to get your arms around. Marketing might be the last thing you want to worry about, but I contend that a huge key to the success... Read More »

There comes a time in the life cycle of promoting a show when time is at a premium. It seems like there are more marketing tasks than you could ever hope to accomplish. So much is happening at a break-neck pace that it’s easy to understand why you feel completely... Read More »

The only thing worse than trying to handle all of the promotion for a show yourself, is to delegate it to other people – only to see the ball get dropped. Selecting talented people is only part of a successful delegation. You also need to have them working on the... Read More »

I’m very pleased to welcome Hope Baugh to the podcast. It’s not just because she’s delightful to talk to. (She is.) Hope provides a perspective that we as promoters of live theatre desperately need to understand. What makes someone decide to write a review of live theatre? Since it’s impossible... Read More »

Scott Cramton runs the Murder Mystery Co., providing both public and private interactive improv performances across the U.S. Over the last dozen years he’s had the opportunity to experiment with marketing and advertising options to figure out approaches that work extremely well… and a few that might bankrupt you. At... Read More »