The Sold Out Run Podcast: Theatre Marketing / Promotions

This week I welcome writer, actor, director,  and producer Casey Ross. We talk primarily in the episode about her role as a writer and how wearing that hat affects her thoughts on marketing. Casey is a Fringe veteran and we talk a little bit about her upcoming show and the... Read More »

Much like you can get a few laugh lines when you weren’t expecting during a performance, you may very well find that you’ll get reactions to different marketing tactics that are better or worse than you expect. That doesn’t mean you throw your hands up and swear off marketing. It... Read More »

Zach Rosing brings his multimedia experience to the podcast. We talk about what it takes to make a good promotional video. Production value – the sound quality and lighting – do have a big impact on how your video will be received, but it is not the most important ingredient... Read More »

We all fall into that rut. We find a few good marketing tactics like posters and emailing cast announcements then decide that we’re going to stick with them forever. They probably even work – but not was well as they once did. And not as well as another tactic might.... Read More »

I’ve been anticipating this episode because I’ve been promising that it’s coming to readers and listeners who are looking for help promoting a show that deals with unpleasant subject matter. Shows that aren’t necessarily easy to watch can be a tough sell, but sometimes that’s the art we most need... Read More »

As the title implies, this is the second episode of a two-part podcast where I walk-through the approach I took when promoting a show at the 2012 IndyFringe Festival. The show was very successful at the box office. In the last episode I talked about the marketing approach, including what... Read More »

Being part of any theatre festival is a fantastic opportunity to get exposure to new audiences. The people attending these festivals are clearly interested in discovering new performing arts options in their city. When you get accepted into a festival it would be so easy to relax on your marketing... Read More »

Matt Lehrman has been thinking about arts marketing at a very high level for quite a few years. I first came across him a few weeks ago when he was presenting his Audiences Everywhere™ workshop in Indianapolis. What stood out to me about Matt is that he isn’t content to... Read More »

A few years ago I met Brian Atkinson at a meeting for a production company where we both served on the advisory board. The expertise he brought to the table was in the area of design. He’s been teaching design for almost 20 years, and like so many great teachers... Read More »

I’m going solo in this episode of the podcast, talking about money. It’s always bothered me that so many theatres and acting companies (often those that put fantastic work up on the stage) do such a bad job of operating as a business. Just like any other business we are... Read More »