The Sold Out Run Podcast: Theatre Marketing / Promotions

Over the course of a theatre marketing campaign you develop a lot of material and hopefully a few insights about promoting a show. Don’t let all of that hard work just fade away. If you are intentional about how you wind down this project, you can capture the fruits of... Read More »

Think of your audience’s desire to see your show as an empty bucket. Each time they see your poster, here an ad on the radio, or see a rehearsal photo on Facebook a few more drops go into that bucket. When the bucket is full, they will buy a ticket.... Read More »

Marketing would be easy if you had unlimited time and unlimited money. You could implement every marketing tactic for each of your productions and know that you had literally done everything you could to promote your show. Unfortunately no one in theatre marketing (or any other kind of marketing) has... Read More »

Very popular with traditional businesses – especially online – repurposing content is the practice of taking really great promotions that you’ve created and modifying them to be used again in slightly different ways. You don’t have to start from scratch, but you’re just making some adjustments and edits to tailor... Read More »

Presales are great for cash flow, but they can also make your life a lot easier as a marketer. Strong presales can be both a powerful marketing tactic and a critical source of information about your audience. In this episode: social proof – how social proof is powerful before your show... Read More »

Many theatre companies use ticket sales as their primary (and something only) metric of success. It’s critical as a financial and operational number, but it doesn’t give a very nuanced picture of how you are meeting any objectives you have to create a meaningful relationship with your audience – which... Read More »

You need promotions that are interesting and creative enough that even people who are not interested in buying a ticket to your show will talk about your promotions. That can take the form of contests, special appearances, creative sourcing of costumes and set pieces, or anything else that stands out... Read More »

I’m very lucky to have Alli Houseworth as a guest on this episode of the podcast. She’s worked on promoting productions both from within a theatre company and as an outside specialist through her consultancy Method 121. Her Digital Lobby Enhancement work with the Woolly Mammoth Theatre Company has been... Read More »

It’s easy to say that you should seek out those individuals who will feel like your show was written to speak to them personally. The people who resonate with this production in particular on a level deeper than just appreciating good theatre are your niche audience. They will love being... Read More »

Promoting our performances is obviously critical to success in theatre, but it’s also important to know how to marketing your auditions. Auditions can be crucial to getting good talent, but there utility doesn’t stop there. In this episode of the podcast I talk about why and how to make a... Read More »