Faruk Heplevent's story begins with a passion for
          photography and a neighbour's friend who needed an
          apprentice.  The mix of technical and creative appealed to
          the young enthusiast and the precision and technicality he
          learned in those early years paid off as his career
          developed. Faruk was one of the few individuals who could
          process film on the go - a skill that set him apart from
        Rather than being angry after losing a job to CG, he saw it
           as the future for the industry and started The Scope, a CG
          studio dedicated to automotive marketing. He didn't know how
          a CG studio works, what tools and equipment he would need or
          how he would find artists but he had an idea: bring the
          creative to CG-generated automotive marketing.
        While The Scope didn't begin as a tech company, Faruk and
           his team have embraced new technology to help drive their
          core value of creativity. If a tool can be used to help
          artists be more creative and deliver better assets to
          clients, it's worth exploring. The result is not only an
          award-winning studio but one that consistently innovates.
          Their latest achievement is Scope City, a procedurally
          designed full CG city location.
        In this conversation, Faruk shares insights into how
           technology changed and continues to change the marketing
          landscape, finding work-life balance and discusses other
          use-case scenarios and the future for Scope City.
          
            Website
          
          
            LinkedIn
          
          
            Company LinkedIn
          
          
            Instagram
          
        
        Host: Marina Antunes
        Opening & Closing Credits by: Michael Edlund
        Produced & Edited by: Joshua Peterman
        ©2024 Spark CG Society · All Rights Reserved.
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         MEGABYTE: Animal Logic · Capilano University · Netflix.
         KILOBYTE: Bardel Entertainment · Industrial Light & Magic · Sony Pictures Imageworks · The Little Dev Shop · WildBrain Studios.
         BYTE: Cinesite · DigiBC · Vancouver Film School · Wētā FX.
         PARTNERS: ACM SIGGRAPH · SIGGRAPH Asia  · INFilm.
         ORGANIZERS: Spark CG Society · Vancouver ACM SIGGRAPH.