The Speaker Lab Podcast

With over three decades of industry experience, Jane Atkinson of Speaker Launcher is a colleague and friend of our program. We’re so grateful she agreed to join us as a repeat podcast guest to dive into creating contracts!

When it comes to navigating the ins and outs of speaking contracts, the process can be overwhelming. Jane breaks down the must-haves, opportunities to be creative, and where we can go the extra mile for our clients. We also discuss the uncertainties in the business and how to build-in opportunities to add value and keep gigs on the calendar despite challenging times!

THE FINER DETAILS OF THIS SHOW:

• The good news - for the speaking industry!
• Is virtual here to stay?
• How to create opportunity and build relationships
• What are the basic elements of a speaking contract?
• How to navigate travel (literally and contractually)!
• Substitute or refund?
• How to accept payment
• The value of being proactive vs. reactive
• And much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sharing in the excitement of our student's success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.

Michelle Onuroah joined TSL in January 2021 and never looked back. As an accomplished author and founder of The Center for Prophetic Listening, Michelle knew she had a message she wanted to share with the world. But how?

In this episode, Michelle shares her journey to discovering TSL. She unpacks the work and dedication she prioritized during her time as a student, and how it has propelled her business and opportunity to live out her purpose. She shares how she defined her why, found her ideal audience, and what it takes to get your story to the stage!

THE FINER DETAILS OF THIS SHOW:

• Why become a speaker?
• How she found her audience
• Why Michelle made the investment
• Why she loves TSL
• What she loves most about her career
• How to get ready for a gig
• Her best piece of advice for you
• And much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the very best parts about The Speaker Lab is our students. Every day our Director of Student Success, Maryalice Goldsmith, demonstrates unwavering commitment to helping them gain confidence, clarity, and a clear path to their very own speaking success. Coupled with her role as a coach, Maryalice has a passion for helping others discover their confidence and unpack their “why.” Maryalice has jumped into the trenches with our team, helping to equip our coaches and refine processes so we can bring our best.

With her own entrepreneurial background, Maryalice brings unique perspective and energy to our leadership team. In her short time with TSL, she has witnessed substantial growth and guided our team amidst increased student needs. Maryalice shares more in this episode about the importance of an entrepreneurial mindset and the value of systems in sustaining a growing business.

THE FINER DETAILS OF THIS SHOW:

• How she found her way to TSL, and why it was meant to be
• What it’s like to be in the trenches with students
• Meeting the needs of our students and equipping them for the future
• Navigating the art vs. the business
• Why an entrepreneurial mindset matters
• Creating systems and operations for your business
• And much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As our Director of Operations, KC Procter is truly the wizard behind the curtain here at The Speaker Lab. He’s a master of organization, efficiency, establishing new processes, and implementing awesome tools that support the mission of our core values. With a passion for keeping the day-to-day seamless and innovation at the forefront of future planning, KC has helped lead TSL into some of our greatest growth to date.

In this episode KC shares insight on the team culture at TSL, reflecting on our commitment to balance and growth that prioritizes delivering the very best to our team and students. If you’re wondering what it takes to establish and maintain systems and processes as you grow your business, KC offers insight and actionable steps that will get you moving in the right direction.

THE FINER DETAILS OF THIS SHOW:

• How are we prioritizing our core values at TSL?
• When is it time to establish a checklist or workflow?
• Why do systems and processes matter?
• What are the best tools to help implement structure?
• Is it possible to multitask?
• What are best practices when it comes to time management?
• How to build the right kinds of habits
• And much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For Episode 362 I’m sitting down with Mr. Chris Seo, our Director of Marketing here at The Speaker Lab. His innovation and fearless leadership have helped pave the way for TSL to reach our people and share our platform. Chris shares the inside scoop on why our team is so unique and how it’s helping speakers position themselves effectively in the marketplace.

With a passion for branding and a wealth of expertise in identifying your market, Chris is helping equip our team and students with resources to make a difference in building your business. His insight and transparency into the world of marketing will leave you encouraged and prepared to take the next step and stand out among the crowd.

THE FINER DETAILS OF THIS SHOW:

• How are empathy and marketing connected?
• Why it’s important to polish your idea and passion.
• How to combat information overload.
• The difference between your audience and your buyer.
• What resources do you need to get started?
• Why you need an online presence.
• Why marketing and sales get you closer to what you actually want.
• And much, much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s a privilege to work alongside a leadership team at The Speaker Lab who embodies our commitment to provide top-notch support, resources, and coaching to our students. For Episode 361 of The Speaker Lab Podcast, I asked our Director of Sales, Sam Hill, to unpack the parallels of his role and expertise with that of speakers ready to take their business to the next level.

Sam has walked alongside TSL through significant growth as we adjust and innovate to meet the needs of our clients. His commitment to people, process, and product has allowed him to equip an enrollment team that continues to bring their best. With a passion for helping students find their breakthrough moment and build their business, Sam is here to share the inside scoop on how to find success in sales and marketing, and how it can change the course of your business.

THE FINER DETAILS OF THIS SHOW:

• Why is it important to focus on process rather than pizazz?
• What it means to have conversations that matter.
• How are we evolving to meet market needs at TSL?
• Why sales should not be intimidating.
• What is the role of your mental mindset to be successful in sales?
• What are value assets and why are they important?
• Why it’s important to take action…now!
• And much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever wondered who is behind the scenes at The Speaker Lab? Episode 360 is one of a kind as I’ve invited our entire leadership team to join me on The Speaker Lab Podcast. Join us for the inside scoop on what it’s like to be part of the team at TSL and why we are so committed to making TSL the very best place to work.

I’m sitting down with Sam Hill (Director of Sales/Enrollment), KC Procter, (Director of Operations), Chris Seo (Director of Marketing), and Maryalice Goldsmith (Director of Student Success) so they can share how we work together to create a winning product and experience for our students.

THE FINER DETAILS OF THIS SHOW:

• How do we ensure TSL is one of the best places to work?
• How do we balance growth and caring for our team?
• What does it look like to preserve organizational culture?
• Is it possible to stay connected as a virtual company?
• What is an OKR and how do we utilize this methodology?
• Our favorite tools that assist our day-to-day
• Why you should consider joining the TSL team
• And much, much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On Episode 359 of The Speaker Lab Podcast, I’m sitting down with my good friend Shawn Hanks, leader of the Premiere Speakers Bureau.

The last 18-months have been anything but predictable for all of us. We have been provided unique challenges and opportunities in the speaking business. Some of you might be wondering, are we past the impact of the pandemic? Will the industry come back? How can I best prepare for the unknown?

Shawn reflects on this time of refinement for speakers and how to fill the gaps to continue moving forward. He’s also sharing his insights on the current state of the industry, what’s to come, and how you can thrive amidst the unknown. Listen in for all of the details on this episode of The Speaker Lab Podcast!

THE FINER DETAILS OF THIS SHOW:

• Identifying the biggest trends in scheduling in-person vs. virtual events.
• How sector, region, and municipalities are playing a role in bringing back live events.
• What topics and needs are event planners looking for speakers to address?
• Is it possible to be a full-time virtual speaker?
• How to connect and support event planners amidst constant change.
• Why your content matters most.
• How to write a contract with in-person and virtual components.
• Why it’s important to turn your speaking into a business.
• And much, much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tamsen Webster is the author of Find Your Red Thread and she's also a sought-after keynote speaker and business strategist.

On today's episode, we talk about what it means to find your red thread, and how to build a successful speaking career around it.

Please join us for this informative and engaging conversation on the 358th edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

• What is the red thread?
• Where do you start to find your own red thread?
• How do you know when you've found your throughline?
• Why you must find your specific audience for your message.
• How do you know if a red thread is viable or not?
• What are the best strategies for testing your ideas?
• What are the four qualities of a successful red thread?
• And so much more!

EPISODE RESOURCES

• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever thought of YouTube as more than a place to host your videos? What if you could find out how to use YouTube to grow your speaking business? The man to tell us how is none other than my friend Thomas Frank.

Thomas went through our Booked and Paid to Speak trainings a few years ago. I met him when he was in college; I spoke at his school. We stayed in touch and he's become extremely successful, especially with his YouTube channel.

On today's show, we talk about his origins, how you can use YouTube to build your audience and find and book potential speaking gigs, and best practices for YouTube videos to generate more interest and views. Join us for Thomas' insights on those subjects and much more on this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• What is his strategy when he goes to a conference?
• How does he use his platform to build relationships?
• What other income streams has he built aside from speaking?
• How Fizzle and Pat Flynn influenced his platforms and business growth.
• What is the second biggest search engine after Google?
• Is it best to position yourself as a topic expert or a speaker?
• What are the 3 factors to succeeding on YouTube?
• What can flags teach us about using YouTube effectively?
• And so much more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.