We continue with the conversation on pork quality and consumer preference, focusing on tenderness and convenience discussions the industry should have, or continue.

Joining the Squeal are Dr. Anna Dilger (University of Illinois, https://www.linkedin.com/in/anna-dilger-80528938/), Dr. Clay Eastwood (PIC, https://www.linkedin.com/in/l-clay-eastwood-ph-d-52a184105/), and Brandon Fields (PIC, https://www.linkedin.com/in/brandon-fields-26931479/).

PIC resources:

"Meat Quality" - https://www.pic.com/resource-category/meat-quality/

"You Can’t Manage What You Don’t Measure" - https://www.pic.com/resources/you-cant-manage-what-you-dont-measure/

"PIC Quality Measurement Equipment and Procedures" - https://www.pic.com/resources/pic-quality-measurement-equipment-and-procedures/

At PIC, our goal is to make our customers the most successful pig producers by providing them with the best genetics. We know our business success depends on yours.

Thanks for listening to 'The Squeal', PIC's swine management podcast, featuring in-depth conversations on topics that matter to you. PIC is the global leader in swine genetics.

Whether you're tuning in for the first time or you're a long-time listener, take a second to subscribe to The Squeal. It's the easiest way to stay up to date with the latest podcast episodes. Just find the subscribe or follow button wherever you listen to podcasts. Already a subscriber? Visit your phone settings and turn notifications on so you never miss an episode.