Andrew Anthony has been in the events industry since 1995 — when he was still in school, working as an event crewmember to fund his own education, with RM50 and a late brother who showed him the ropes. Three decades later, Define International has ran what Google called their first ever business listing activation in Malaysia, handled a landmark event involving the United States Presidential office, won gold at the MAHB Marketing Excellence Awards, launched a nine-storey ship at Keppel Shipyard in Singapore, and built a list of over 3,000 clients.

And he has done all of this without a single ringgit of external investment. 

Andrew joins us to discuss the RM18 billion industry that policymakers are still not taking seriously enough, the payment terms problem that has plagued the events industry for decades, and the stubbornness of doing things right.

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