The advertising industry - its make up, relevance and evolution over time - is in focus in this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza is joined by Zibusiso Mkhwanazi, group CEO of Avatar Agency Group.

Topics of discussion include: the size and scope of Avatar’s business; the state of advertising in SA over the pandemic period; the place of radio, television and print advertising in a digital economy; the difference between internal and external marketing functions; some of the challenges faced by creative businesses; and skills needed to excel in the industry.