Data is fundamental for proving your value as a marketer.
That's why this week's episode features Darryl Sparey, the co-founder of Hard Numbers - an award winning performance-driven communications consultancy.
Darryl joins host Tom Basgil to break down the ever-evolving world of marketing data.
How to harvest all available forms of data to prove your success as a CMO.
How best to present frame your results to C-Suite.
The pitfalls of marketing jargon and increasing power of employee advocacyIt's time to become sticky.