On this episode of the STL Bucket List Show, we sit down with Sarah Fenske—journalist, podcast host, and writer at St. Louis Magazine—to talk about her journey through the ever-changing world of media.
She shares how she fell into journalism, built her career through traditional newsrooms, and adapted as the industry shifted from print to digital. From leading the Riverfront Times to launching a daily newsletter, Sarah has experienced every era of modern media firsthand.
We talk about how journalism has evolved, the pressure of digital metrics, and what it takes to stay relevant in a world dominated by social media and constant content.
She also opens up about the challenges of keeping quality storytelling alive, the rise of AI in media, and why she still believes in the future of local journalism—especially in St. Louis.
The conversation highlights how media is changing, but also where real opportunity still exists for creators, journalists, and storytellers willing to adapt.
From career pivots to industry insights, this episode is packed with perspective for anyone building something in media.
They discuss:
- Falling into a career in journalism
- The evolution from print to digital media
- Lessons from the Riverfront Times era
- Building a daily newsletter from scratch
- The role of social media and content creation
- AI’s impact on journalism and storytelling
- The future of local media in St. Louis
- Balancing creativity with business and advertising
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📍 Recorded at Bucket List Podcast Studio, St. Louis, MO