From harnessing net promoter scores to refining your strategic marketing plan, Schurz CEO Tom Williams shares highlights from his speech at Calix ConneXions 2023.

Wi-Fi wizards and tour guides are part of how the Jade Communications team powers up the customer experience. Get takaways from the team's session at Calix ConneXions 2023.

Make subscribers heroes, find foggy-night scenarios and focus on service, not speed. Those are a few of the broadband storytelling ideas “StoryConnect” hosts Andy and Megan share from the annual Calix software conference.

Blue Ridge Energy promotes its "Unplugged" podcast on streaming audio stations like iHeart Radio and MLB At Bat in an effort to meet potential listeners where they already are. Jacob Puckett describes the approach, as well as his perspective on why "every listen matters.”

What's the only thing some children like more than candy? Big trucks! Melissa Greenwood combined both to entice families in her Montana community to engage with their utility and other local businesses at a Truck or Treat event.

Special: Recorded live at the NWPPA NIC

Bryan Rader discusses what it means for a brand to be "iconic" and how broadband providers can take steps in that direction.

Lean into your personality, and don't focus on the numbers. That's the advice of veteran podcaster Carrie Huckeby. She shares how the Tennessee Broadband Association uses its “Lead Tennessee Radio” podcast to tell its story, with tips on ways audio storytelling can help utilities reach new audiences.

In the second part of our conversation with Brianna Wall, we dive into audience segments and how the team at Oklahoma Electric Cooperative identifies and adds internal data to their communication strategy.

Link to OEC’s electric vehicle webpage: https://okcoop.org/ev/.

You've got data, but are you using it strategically to strengthen your stories? Hear how Brianna Wall leverages analytics and existing data to be strategic with her communications plan and storytelling.

Learn more about Oklahoma Electric Cooperative at https://okcoop.org. 

When Stuart Gregory and Carrie Binns wanted to make an impression and grow Bulloch Solutions’ brand in new territories in south Georgia, they thought outside the carton — er, box. By converting an aging fiber splicing van into an ice cream truck and opening a general store in the lobby, they are engaging members and potential customers in new ways.