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Every brand needs to have a presence on social media in 2022. For safety organizations, it can be a tough sell. It’s difficult to draw followers and engage audiences. 

But Utility Safety Partners has perhaps the strongest social media following of its peers.

Why so many Likes? Why so many followers?

In this episode, hosted by guest host Doug Downs, the President of Utility Safety Partners, Mike Sullivan, explains the process step by step. He explains there was actually some opposition internally to dedicating resources to social media planning but years later, it’s paid dividends.

Guest: Mike Sullivan, President Utility Safety Partners

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