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Most fundraisers treat summer like the slow season. That's the mistake. Summer is the single best relationship-building season of the year, and what you do with your donors in July and August is what you'll close in October and November.
In this episode, Mary makes the case for summer as your secret weapon and hands you the exact moves to use it. You'll learn the low-stakes cultivation tactics that actually deepen donor relationships (yes, the lemonade and the walk are strategy), and the one conversation that takes the pressure off your entire fall: sitting down with your prospects to map out the next six months together, so you're protecting their holidays on purpose instead of chasing them through the Jewish High Holidays, Halloween chaos, and Thanksgiving.
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
By Mary Petersen5
2020 ratings
Most fundraisers treat summer like the slow season. That's the mistake. Summer is the single best relationship-building season of the year, and what you do with your donors in July and August is what you'll close in October and November.
In this episode, Mary makes the case for summer as your secret weapon and hands you the exact moves to use it. You'll learn the low-stakes cultivation tactics that actually deepen donor relationships (yes, the lemonade and the walk are strategy), and the one conversation that takes the pressure off your entire fall: sitting down with your prospects to map out the next six months together, so you're protecting their holidays on purpose instead of chasing them through the Jewish High Holidays, Halloween chaos, and Thanksgiving.
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen

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