The Summit Podcast

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Ellza Molack joins us to discuss how psychology based marketing is transforming B2B marketing. We explore what this means for ethics and strategy in the early days of AI.

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Building a world class design team takes understanding the design process, strong project management skills, and most importantly, the ability to talk to creatives. In this conversation with Francesca Burns and Kyle Hamer discuss what it takes to build a world-class design team of both internal and external designers focused on brand, on production, and teaming together to deliver unforgettable integrated customer moments across in person, on the web, and in app design experiences.

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AI has impacted qualitative market research and will never be the same again. Matt Seltzer of Intuify stops in to talk cheeseburgers, market research, and artificial intelligence with our host Kyle Hamer.

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There's a new gig in town. Well, maybe not new, but fractional engagements are catching on in the B2B space. 

We sit down with Brett Schklar of Grow Powerful to discuss how the landscape is changing for many executives, and its impact on the CMO role.

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What's wrong with the CMO & and business? Today's modern marketing leaders are struggling to hold tenure and create confidence in the C-Suite. Why is that?

Mark Stouse returns and expands on what he's seeing happen in the market as we face changing economic headwinds.

Join us as we take an inside look at what it takes to drive change and create a true voice of marketing in the C-Suite.

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Economic headwinds have you scratching your head and killing your marketing efforts? You're not alone. The digital world of SaaS GTM and marketing is changing rapidly.

• Embrace AI or run away?
• Is outbound dead, is inbound on life support?
• What should marketers do to stand out in a noisy market?

Our special guest Russ Sommers and host, Kyle Hamer, dive into these topics and more as they unpack what today's marketer faces.

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Small businesses are the backbone of American commerce and COVID has impacted them all differently.  Survival is a matter of doing the things others are not capable of doing. 

Digital marketing will be key in helping businesses thrive during 2021, but what to do and when can feel daunting.  In this episode we sit down with David Somerfleck to discuss how digital marketing is the great equalizer in the next 12 months.  Listen in has he shares from his experience on how small businesses can compete without breaking the bank.

About David M. Somerfleck
David began studying web design in the early nineties, during the earliest days of the internet.

He quickly realized that without SEO, content marketing, social media content distribution, and a smart layered marketing plan moving strategies forward, a website in and of itself simply would not do much to help the average small business owner.

David worked for multiple agencies as a freelancer, staffer, Project Manager, Team Lead, writer, editor, and wearing many other hats. Eventually, David had amassed several decades of experience, working with non-profits, business owners of all kinds, while still working for digital marketing (or “web agencies”) of all kinds until finally starting a solo consultancy in early 2019.

Now, David’s semi-retired, enjoying life with is lovely wife, but still ready to help today’s committed business owner make the transition from being operational to establishing sustained profitability and self-reliance.

David enjoys hiking, horseback riding, learning new languages, studying technology and business trends, watching Bloomberg and Cheddar, practicing aikido, and helping entrepreneurs reignite their passion for change.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

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Modern marketing in 2021 is going to look different than at the beginning of any other decade.  2020 brought new challenges and ideas for marketing teams as businesses packed up and moved from the office to homes.  This shift caused challenges to find and reaching your audience through normal outreach activities.

What's a marketer to do?  In this conversation with Chris Walker of Refine Labs, we discuss the state of marketing, go-to market models, outreach culture, and building a performance-based marketing team.  You might be surprised how this conversation from 2019 resonates and hits home in the wake of COVID.

About Chris Walker
Chris Walker is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently the Founder and CEO of Refine Labs, a progressive revenue marketing agency based in Boston, his journey to get there wasn’t exactly a straight shot. He graduated with a B.S. in Electrical & Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.

Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies, and is well-positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on augmenting Sales performance using progressive digital, social, and content marketing strategies. As CEO, Chris partners with B2B revenue executives to accelerate growth with a proven process called Revenue Engine Optimization.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

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COVID hit small businesses hard across America.  In states like California businesses were all but shut down by the stay at home and closure orders.  All is not lost, especially if you listen to this episode on preparing your business to compete locally.

It's been said to be an expert you need to be able to share knowledge effortlessly.  In a world of SEO experts, Steve Wiideman stands apart and this episode he shares simple, quick, and free tips on how small businesses can survive and thrive during the pandemic.  His love for food and local shops drives his message as he showcases tricks for getting noticed and to return the phones to ringing.

Steve's expertise helps companies like IBM, Walt Disney, Applebees, IHOP, and others put together SEO and Content strategies to help the most popular pages rank.  Even if you're not a small business, you're going to love how simple the strategies are for long term success.  Listen into to find out about the future of SEO, voice search, and where content is headed. 

About Steve Wiideman
Steve drives the innovation of our company’s service offerings, including our SEO Roadmap solution introduced in early 2015. Steve has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.

Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success.

These requirements are organized into our SEO Roadmap system with training videos and documentation by Steve and the team here at Wiideman Consulting Group, making the job of improving search result visibility simple and intuitive.

While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.

When not at work, Steve enjoys traveling with his family, reading historical fiction, and training his Padawan Jedi here in La Mirada, CA.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

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