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When someone says Agile Marketing, too often it rooted in buzz words.  Agile Marketing is a viable strategy for teams to perform faster and stay focused.  But why does Agile Marketing work for some, and others fail miserably?

The answer might surprise you.  In this episode we sit down with Stephen Brent May, owner of One Foot Over, to discuss Agile Marketing.

In this episode, Stephen and Kyle discuss:

• What is Agile Marketing
• How to get the most out of your Agile process
• When is the right time to integrate agile with a client or vendor
• Who should be on your Agile team
• Why Agile Marketing fails and how to prevent it

About Stephen Brent May
Stephen is the owner and co-founder of One Foot Over, a digital marketing agency in Houston, Texas.  He's a marketing leader recognized by his methodical approach, sales-driven insight, and creative approach to tough problems.  As the former president of AMA Houston, Stephen continues to stay involved in propelling innovative marketing to aging approaches.  When you find Stephen outside of work, you'll find him telling a great joke, pouring into friends, or building up his community.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

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What happens when a sales guy turns into a marketer?  They write a book about the best way to grow your business and call it "The Golden Toilet."

Steve Brown sits down to talk about his book and practical ways businesses can implement simple changes to realize exponential growth.

In this episode Steve and Kyle discuss:

• What is marketing automation?
• Where web design misses the mark
• How you're sitting on your own Golden Toilet
• Why growth isn't as difficult as you think
• Who should be thinking about systems and process

About Steve Brown
Steve Brown has a passion for inspiring and empowering the entrepreneurs who power the American economy. An author, The Golden Toilet, and the founder of ROI Online, a HubSpot platinum agency partner and the first StoryBrand certified agency, Steve and his team have worked with hundreds of clients, from solo entrepreneurs to Inc. 5000 fastest growing companies.  They specialize in business growth by implementing holistic business growth systems.

As an entrepreneur himself, Steve knows what business leaders face today as they fight to grow their businesses, and now, he wants to share what he’s learned to help these hard-working heroes conquer the struggles that are holding them back.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

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Successful outside sales men and women thrive on interacting with people, excel by reading body language, and build relationships effortlessly.  So what happens when COVID-19 takes away the natural selling avenues?  They adapt or run the risk of becoming obsolete. 

Adapting to a stress-filled environment without what makes a rep great, while carrying a huge quota isn't easy.  So how do you adapt?  Jason Lee shares his experience on navigating restricted relationships, moving goalposts, missing the relational part of selling, and what the last 9 months has been like for an outside sales person.

In this weeks show Jason and Kyle discuss:

• What it's like for outside sales people in a state of quarantine
• When is the right time to make calls
• Where to go to look for new business
• How to network and relationship build
• Why Zoom and other video conferencing tools feel insincere
• How to succeed when you don't feel like selling

About Jason Lee
Jason is the Vice President of Smart Group Houston.  As an entrepreneur, podcast host, sales leader, father, and relationship builder, Jason has cemented his place as a human connector for all who come into his network.  When he's not helping businesses build for the future, you'll find Jason spending time with his wife and daughter, riding bikes, playing golf, or enjoying the outdoors.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

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In the world of technology, new ideas are boundless.  For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market.  But what happens when billion-dollar unicorns start to fall flat?  Or when the predictive outbound model begins to stall? What will companies do when faced with a pandemic?

If you spend anytime chatting with Justin Gray, CEO of LeadMD, you'll quickly realize the answers are rooted in focus.  In this episode, Justin shares his unique insight into sales, marketing, technology, and entrepreneurship earned through years of success.

Justin and Kyle discuss:

• What companies need to do to compete
• How companies can get the focus they need
• Why RevOps may not be the right answer
• When is the right time to start a company
• Where should you focus on if you want sustained growth as a startup
• Who is winning during COVID

About Justin Gray
Justin Gray is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest Performance Marketing Consultancy,  having helped over 3500 organizations build scalable revenue engines. Over the last decade, Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM.

Justin is also a strong voice for entrepreneurship, marketing and building intentional organizational culture. A recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing, have an incredibly active 2-year-old son, Grayson and welcomed their daughter, Declan in November of 2019.

Company Twitter: @myleadmd
Personal Twitter: @jgraymatte
LinkedIn: http://www.linkedin.com/in/leadmd

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

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Send us Fan Mail

Entrepreneurship isn't easy.  For some, the idea is born out of technical aptitude.  For others, it's about filling a market void.  And for a rare few it's about disrupting a market.  Tech entrepreneurs are predominately male, so what does that mean for women who have a great idea, product, or see a need in the market?

In this episode, we dive into what entrepreneurs are missing in their approach and what female entrepreneurs need to succeed.  Loralyn and Kyle discuss:

• How to successfully launch an idea
• Where to find other like-minded people
• Standing out in a crowd
• The challenges of raising capital
• The importance of a like-minded support group
• How women are changing male-dominated space for the better.

About Loralyn Mears
Enabled with a PhD in molecular biology, Loralyn initially set out on a path to advance science and help humans by disabling mosquitoes in the fight against malaria. Along the way, she learned she preferred sharing information, guiding others and writing about her observations versus being at the bench. The career path as a scientist then a market researcher then a journalist is hardly a surprise: curiosity is at the core of all three and social entrepreneurism is a theme that continues to surface.

Loralyn learned to conduct research to inform questions, find answers and solve problems. Crafting complex tech concepts into simple, digestible bits intended for a broad readership has been her focus for more than a decade, enabling me to ghost-write for countless clients to get their stories - and their brand stories - told, including authoring two books herself.

One, a 2018 national Indie book gold medal winner, the other, a hard science thriller about the battle for humanity in the fight against COVID. Now, she's on a mission to solve the soft skills gap problem via my EdTech startup, STEERus, to enable the next generation of leaders with the know-how they need to find success at school, at work and in life.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show

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Building a social media following and online presence is no easy task.  Gaining followers on Twitter takes different skills than likes on Facebook or follows on Instagram. So how do you build a loyal following of like-minded people?

It's not as hard as you might think, but the answer might surprise you.  

Join us as Darius Tan and Kyle Hamer discuss:

• What it takes to grow your followers
• Where you should focus
• How to get the biggest ROI
• When to add another social media account
• Who you should be targeting and how to find them

About Darius Tan
Darius was just another lost and confused entrepreneur who wanted to help people but didn’t know how to get what I do out into the market. He realized that in this modern-day, you need a clear message to stand out and a way to amplify it.

In over 2 years, he has invested over 5 figures just to uncover his hidden message and spread it, growing a following of over 250,000 people along the way. Hence, it is now his mission to help people uncover their message and spread it to the world through his podcast "Live Your Legacy".

Along with the podcast, he & his team conducts the BrandChanger masterclass which teaches entrepreneurs to stand out as a new market leader in a flooding Instagram market.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show

Send us Fan Mail

Passive income is a myth.  Or is it?  Many people don't realize that podcasting is a growth market opportunity and if you ask Kristin Molenaar you can use podcasting to create a passive income stream for your business.  

What does that mean, affiliates, commission, paid ads? Nope, Kristin has a special formula on how you can use your expertise + podcasting to generate a steady stream of leads and market thought leadership. 

In this episode Kristin and Kyle discuss:

• The reason why being a podcast guest is ineffective for many entrepreneurs (and how to be a profitable podcast guest instead).
•  Why it’s time to ditch the vanity metrics for true connection (and how I built a 6-figure business with a crappy website and ZERO social presence).
•  Why knowing how to build a successful business might actually be the very thing sabotaging your success.
• Why work less + make more isn’t just a catchy mantra, but a methodology (and the 3 step process that allowed me to build to 6-figures working only 5 hours per week)
•  How to build the simplest “sales funnel” in the world (one that sells itself and
• requires no fancy tech)... it all starts with removing the barriers to connection

About Kristin Molenaar
Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch the vanity metrics for true connections. She's the CEO of YesBoss, a digital agency that helps service-based business owners book podcast features, so they can generate new leads in just one hour per week.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show

Send us Fan Mail

Today's high growth, rapid market share acquisition, and performance-driven marketing focus by companies leave a lot to be desired when programs and campaigns hit the market. Why?  Because companies too often rely on the wrong things to get the results they need.

What are the critical components of a high performing marketing team?  In this episode, we sit down with Douglas Karr and discuss what things companies need to consider in order to become high-performance.

Kyle and Doug discuss:

• What are the 3 P's of high-performance marketing?
• How companies go  wrong with just picking a platform
• When processes need improvement what do you do
• Why people are to often overvalued or under appreciated for what's required to be high-performance
• Where to look for answers when you aren't seeing the results you want.

About Douglas Karr
Douglas is a recognized digital transformation expert in the digital marketing and technology space and consult local, startup, investment, and enterprise companies on how to best maximize their investments through education, process improvements, and platform selection and automation.

On any given week, you’ll find him speaking, developing and teaching workshops, writing on for his publication, interviewing leaders on his podcasts, and consulting with a handful of key clients.

Having started his career in the traditional marketing space with print advertising, database marketing, and direct mail. He transitioned to digital media and built a great reputation early in the industry. His companies quickly rose through the ranks of search engine marketing professionals and is now known around the globe for my focus on multi-channel marketing, compliance, and infrastructure.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show

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We've all had a bad boss, but would we admit to being one?

In this episode, Tom Byrne and Kyle Hamer sit down to talk about what it takes to lead. Tom shares his story about how he rose in the managerial ranks and quickly learned he had leadership all wrong.

About Tom Byrne
As a successful manager with 20 years of experience, Tom is able to combine his love for management and leadership with a personal drive to be better personally. Tom combines the two to help develop innovative styles of leading others, and to share it with you.  He is the host of Lead, Grow, Innovate a podcast on becoming a better leader.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show

Send us Fan Mail

Rebranding is a waste of time.  Don't believe us, then listen in.  Finlay Kerr, Co-Founder of Frejiz, breaks down branding and rebranding.  Many companies spend their time and money focused on the art, the colors, and the visual component in their branding but forget to uncover their brand essence.

In this episode, we discuss how SaaS companies, consumer brands, and large behemoths leverage their essence, tribalism, and the story to drive impact into the market.

Finlay and Kyle discuss:

• Why rebranding can be a big waste of money
• How to find your brand essence
• When is the right time to 
• You are not going to want to miss this action-packed episode.
• What B2B brands can learn from Consumer Brands
• Where you can get the most out of your brand

If you want to build your brand essence, check out this article inspired by Marty Neumeier and Rory Sutherland written by Finlay: Brand Essence - Getting the Foundations of your Brand Right

**Finlay is in Scotland and the internet connection made the audio unstable at the beginning of this episode.  The points were so valuable we did not edit out the gaps in audio.

Finlay Kerr - Director and Co-Founder Frejz
Finlay is a Director in Frejz, a brand strategy consultancy, working across the private, public, third and academic sectors. Frejz is based in Glasgow but operates internationally.

Finlay is an entrepreneur, advisor, and brand coach.  Setting up his first business in the ski industry in 1996 after spotting an opportunity in the short break and weekend niche. Adding this very practical learning to his professional training has developed his ability to advise at a strategic or granular tactical level when required.

After developing his own businesses in the travel sector he co-founded Frejz to help other enterprises grow and prosper. He particularly likes bringing the lessons from large, successful brands to smaller organizations with big visions.

He would rather be skiing with his family or riding his bike for some peace and thinking time.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show