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Software as a Service (SaaS) is changing at a rapid rate.  How companies prepare their organization to build, test, and deploy software has never been easier, and yet so many still resist the digital transformation.  

Automating your sales and marketing process will have a positive impact on the revenue.  Should you only modernize your current systems or should you leapfrog the competition and use tools like AI or machine learning to gain a competitive advantage?

In this episode of The Summit, Michael and Kyle discuss:

• The Start-up Scene in LA
• What Digital Transformation really looks like
• How companies can leverage NLP and AI for a competitive advantage
• Where codeless software fits for startups and enterprises.

You don't want to miss this action-packed episode.

Michael Devellano
Michael works with founder lead brands to automate marketing, sales and customer success. He is an expert on marketing automation, CRM and custom digital product development and strategy. He is the author of Automate and Grow and host of the Automate & Grow podcast. He has lead the strategy, design and development of over 150 mobile, Salesforce and digital or marketing automation projects.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

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The Chief Marketing Officer is under fire, but it's not for the reasons you might think.  Marketing is better understood by many, and yet still shrouded in mystery, but across the globe, we are witnessing the Death of the CMO.

Answering this riddle is as complicated as it is fascinating.  On The Summit Podcast, this week, our guest Andrea Lechner-Becker sits down to discuss how the biggest branding challenge marketing faces today is an internal struggle.

Andrea and Kyle discuss:

• How to say no while saying yes
• Getting things done for marketing-minded CEOs
• Moving marketing from a verb to a noun
• Creating value for your audience 
• Partnering with sales
• Creating unforgettable impressions across your brand

You are not going to want to miss this action-packed episode.

About Andrea Lechner-Becker
Fueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to manage sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdork

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show

Send us Fan Mail

Content marketing, Search Engine Optimization, Digital Marketing - oh my!  Where should you begin, what should you do, and how do you get the most out of your limited resources?  SEO is changing and the algorithms are becoming more human.  So how do you capitalize on it?

In this episode of The Summit Lorraine and Kyle discuss:

• How marketing is becoming more like sales
• Using content to create powerful SEO
• Picking the right questions to answer
• Why powerful SEO and content isn't as hard as "techy's" make it

About Lorraine Ball
Ringleader, head honcho, top cat – take your pick. After spending too many years in the corporate world, Lorraine was tired of the bureaucracy, the sameness, and the bad coffee. Instead of forcing herself to fit inside a square hole any longer, she founded Roundpeg out of her house 18 years ago and has since assembled a band of talented misfits with the same goals, belief in strategy and love of cats.

As the host of "More than a few words" podcast, Lorraine has marketing conversations for business owners. During her brief conversations with marketing professionals from around the world she discusses digital and traditional marketing, web design, technology and leadership in 10 minutes or less.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.

Support the show

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COVID impacted everyone this year, and many enterprises had to update their go to market strategy.  How did they do it, and what are they doing to prevent another surprise skid?

In this episode of The Summit, Josh Wagner and Kyle Hamer sit down and discuss how large companies are pivoting and building even more diverse go to market strategies.

About Josh Wagner
Josh started out like many sales professionals, cold calling! He knew early on there had to be a better way and adopted content marketing strategies to further his career. While honing his skills with basic email marketing tools and social strategies he found and fully embraced marketing automation as a way to fuel sales success. As a former client, LeadMD was there to help him build a better sales and marketing engine during his time as the Sales and Marketing Director for a Phoenix-based e-learning company. Now leading the Sales team for LeadMD, Josh brings enthusiasm and passion for helping his team and LeadMD customers accelerate revenue growth.

When not "bringing home the bacon" Josh loves to spend time with his wife and their 3 funny little humans. What time is leftover is spent throwing some weight around in his garage gym.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. 

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If you were in outside or field sales when COVID hit - it was an immediate impact to the way you sell and manage a pipeline. Selling face to face is now done over Zoom or a phone call versus on a shop floor or over a beer.  Quotas didn't change, but the way the sales team generated business did.  

What does this mean for the sales professional who's built a career on charisma, working business problems, and meeting for drinks/dinner/outing to close a deal?  How can outside sales teams and managers thrive in this new role. 

In this episode, Rob and Kyle discuss:

1. How are outside sales reps coping with COVID-19
2. Where/how can an outside rep get training to become a hybrid rep
3. What should the KPIs and inputs be 
4. Ways to effectively manage and predict pipeline 
5. Being human even while being virtual

About Rob Smith
 A natural leader, Rob has led sales organizations with annual revenues from $5 million to over $600 million. As a former small business owner, it is Rob's mission to help other small and medium-sized business owners get back on a growth track and/or position their ventures for success. His purpose is to help people create wealth for others.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show

Send us Fan Mail

Event marketing may never be the same after COVID-19.  A world of in-person events was forced to migrate to virtual almost overnight.  The impact was an exploding  world of virtual events, where many left the attendees missing in-person events.  It's safe to say online meeting fatigue and the lack of human interaction is having a drastic impact on field sales and marketing teams, but not all is lost.

In this episode of The Summit, special guest Aubri Nowoweijski covers the changing landscape of event marketing.  She'll share insight on:

• Picking the best software for your budget
• How to create an unforgettable experience
• Creating a connection and pulling off an event people want to come back to

About Aubri Nowowiejski
Aubri Nowowiejski (No-Whiskey) is an award-winning event producer. She specializes in virtual, in-person, and hybrid experiences at Coterie Spark; a global meeting and event management firm based in Houston. Aubri earned her degree in Mass Communication with an emphasis in Public Relations from Texas State University. She began her career in corporate America as a Trade Show Coordinator and worked her way up to Marketing Manager before joining Coterie Spark as an Executive Producer. When she's not planning events, public speaking, or supporting her family brewery, her hobbies include hot baths, collecting crystals, walks with her pup Habibi, and playing dominoes with her Nana.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show

Send us Fan Mail

Marketing is changing and the old lead game is dead.  If your company is doing the same thing over and over, but expecting a different result, it might be time to disengage from the monotony of the same old marketing tactics.  Marketers talk about content, but executing it well means understanding your customers and focusing on what matters.  Find out what 3 things marketing leaders and teams can do to separate their products and services from the competition in our newly minted online marketplace.

 Inside this episode, Chris and Kyle share insights on:

• How to reach your market in innovative ways
• Why doing more might be driving more leads, revenue, or sanity
• When marketers need to stop listening to the KPIs

About Chris Walker
Chris Walker is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently the Founder and CEO of Refine Labs, a progressive revenue marketing agency based in Boston, his journey to get there wasn’t exactly a straight shot. He graduated with a B.S. in Electrical & Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.

Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies, and is well-positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on augmenting Sales performance using progressive digital, social, and content marketing strategies. As CEO, Chris partners with B2B revenue executives to accelerate growth with a proven process called Revenue Engine Optimization.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show

Send us Fan Mail

Call my leads.  Give me something to call.  Sound familiar, if you said yes, then your sales and marketing teams are not aligned and likely driving your organization crazy.  How do you fix it?

In this episode we talk with Shawn Finder, CEO of Autoklose, and discuss just how easy it is to align your teams.  During this conversation he showcases the 5 simples steps to getting teams aligned and driving revenue.

If you need more help, check out the  How to Align Sales and Marketing article from Hamer Marketing Group.

About Shawn Finder
Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada's top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in 2013 which helps his company build quality lists for outreaching new prospects. This was followed by his new venture Autoklose in 2017 that combines both sales engagement and list building all-in-one platform.

• LinkedIn: https://www.linkedin.com/in/shawnfinder/
• Twitter::@autoklose
• Instragram: @sfinds
• Website:  www.autoklose.com
• B2B Sales Handbook: https://autoklose.com/books/b2bsales
• 673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders

About Hamer Marketing Group
Sales and marketing have been at each others throats for years.  Marketing only cares about brand, and sales only wants leads who are ready to buy.  This classic misalignment of teams has catastrophic impact on company moral and ultimately the revenue.  In this episode of Summit Podcast we sit down with Shawn Finder, CEO of Autoklose, and discuss what it takes to align these two bickering teams.

Shawn outlines the simple ways to improve communication across teams, get the most out of collaboration, and how he’s been successful at driving high volume growth when the sales and marketing leaders are on the same page.  As the episode progresses we discuss:

• Understanding you audience
• 5 Tips to aligning sales and marketing
• Using outbound techniques to drive revenue
• How to setup your teams for optimal production

For more insight on how to align your teams, check out our article on  How to Align Sales and Marketing.

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The only way to grow your book of business is with a firm handshake and looking someone in the eye.  For years, suppliers, manufactures, and contractors have been growing their client list with strong character, good jokes, and doing what you say.  Digital marketing, email, social media, and COVID-19 are propelling sales and marketing into a new era.  

If it ain’t broke, don’t fix it won’t work, because in today’s digital age there is more at stake.  One misstep or one viral action can forever change the trajectory and value of your business.  Join us and explore how looking at the same challenges, and thinking a bit differently can forever change the face of a proud industry.  Digital doesn’t have to be fake, it doesn’t have to be hard, it’s a powerful new tool and we’ll unlock some of the easiest ways for companies like yours to profit from the transition.

Watch The Future of Sales and Marketing for Construction Presentation Here

Presenter: Kyle Hamer

Hamer is the president of Hamer Marketing Group and is passionate about helping businesses leverage sales, marketing, technology, and data to grow their business.  No stranger to technology, he previously held executive leadership positions with software, technology, and service companies.  When Hamer is not helping businesses with their operations, you will find him enjoying time on a bike, in the pool, or at a show with his wife and four children.

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It wasn't long ago that selling face to face was the preferred way for many sales professionals to call on clients.  Then COVID-19 hit and put everyone in quarantine.  Even with the country re-opening, many offices are adopting a work from home policy making it challenging for outside reps to return to their normal selling patterns.

What does this mean for the sales professional who's built a career on charisma, working business problems, and meeting for drinks/dinner/outing to close a deal?  What this new normal looks like for outside sales teams and managers.  In this episode, Neal and Kyle discuss:

1. What's happening to outside sales professionals
2. How an outside salesperson can be successful remotely
3. Moving your outside sales team remote.
4. Creating a metrics-driven sales organization 
5. and much more.

About Neal Benedict
Neal believes that sales is the noblest of professions. Neal founded Silver Brick in 2015 to help small and medium businesses understand, appreciate, and excel at sales. Silver Brick builds sales strategy and implements sales plans focused on people, process, and tools as a foundation for the client’s success. Neal is also a Sandler Training partner delivering world-class sales training for salespeople and sales management. Neal helps good sales teams become great through consistent training and coaching. Neal’s goal is to ensure that everyone he comes into contact with has a better understanding and appreciation of the sales profession.

About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Support the show