The Summit Podcast

The Summit Podcast

By Kyle Hamer | Hamer Marketing GroupBusinessMarketingManagement
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The Summit Podcast episodes

  • Now Hiring : My New Boss with Bri Land

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    Career transitions are tough, especially when they are unplanned.  This full-stack marketer found themselves in the market for a new job after their most recent tenure at an agency came to an end.  Did she let the grind of looking for her next position crush her?  Not at all.
    With a little luck, incredible ingenuity, and using the marketing techniques she had mastered, Bri Land turn a boring and mundane process on it's head, getting companies to apply for her services, not the other way around.  Find out where she got the inspiration, how she did it, and what advice she has for today's job seeker in this episode of Summit.


    About Bri Land
    Bri is a full-stack marketer with startup and agency experience. Her superpower is thinking big picture and breaking down those big plans into bite-sized, actionable pieces. Her brain is equal parts analytical and creative and she’s a problem solver at heart. Her campaign, NOW HIRING: My New Boss, recently gained viral status for its unique approach to the job search. Those who appreciate weird and unordinary are encouraged to apply. Outside of work, she’s a wife and a mom to two teen girls, two boy dogs and a lady cat. They live close to downtown Houston in their tiny bungalow with all the pet hair.

    About Kyle Hamer
    A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.

    About Hamer Marketing Group
    Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. 

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    28 min
  • The Evolving Role of Data in the Enterprise. | What is a Chief Data Officer?

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    Data is the new oil.  Everyone knows it, but what can an enterprise do to get more out of their data?  In this in-depth conversation with Mark Skiles, of Integrity Works International, we discuss how large companies struggle with silos, break down communication barriers, and prepare their enterprise to capitalize on the emergence of data.  Kyle Hamer, CEO and Growth Marketer from Hamer Marketing Group, dives deep to uncover how companies large and small can leverage a fractional CDO, and a common data catalogue to create something remarkable.

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    36 min
  • Google kills the cookie - will it be the death of your business?

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    Privacy concerns are driving big changes for marketers across the web.  Recently, Google announced they would be removing 3rd party cookies from the market-leading Chrome browser.

    In this episode of The Summit, Rob Bunting and Kyle Hamer discuss what this will mean for businesses both large and small.  While many believe this will only lead to improved privacy, there are concerns with the next generation of user tracking.  Find out how this will impact you and what you can do to prepare your business for the next evolution of browser tracking and marketing attribution.

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    28 min
  • You are enough with Jenny Labaw

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    People who inspire the human spirit, Episode 2. 

    Jen Labaw didn't know what was next.  She had reached elite status in her career and she was destined to be crowned the champion.  Then life happened and Jen couldn't compete, what happened next will blow your mind.  She faced a fear she had been running from her entire life - you are not going to want to miss this episode.

    More about Jenny Labaw

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    44 min
  • Be more as a leader with Kathi Crawford

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    Leadership is all the craze.  Everyone everywhere has an idea of what it takes to be great and who the great leaders are but does this mean you cannot be more as a leader?  Reaching your leadership potential takes tools and skills developed over time building on your strengths and interests.  Take your leadership to the next level with these insights and techniques developed through Kathi Crawford extensive experience helping others reach beyond their potential. 

    Kathi Crawford guides, coaches and leads others to realize and act upon their potential. Her journey has led to methodologies and processes proven time and time again to improve financial performance and productivity in the workplace. Kathi firmly believes no company can expand or thrive without people. Her mantra at People Possibilities is: With the right focus, people + possibility = profits.

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    36 min
  • What is Marketing Operations with Devasmitha Reddy

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    Marketing operations is often lumped together with marketing automation, but are they the same thing?  Marketing automation consultant, and operations expert, Devasmitha Reddy doesn't think so.  Listen in as she and Kyle Hamer, of Hamer Marketing Group, discuss the differences, why it's important to understand them, and how a marketing operations strategy can unleash incredible results for your marketing efforts.  This episode provides incredible insight into a developing discipline in the marketing field and you are not going to want to miss it.

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    44 min
  • Building a brand with Mike Hallaron

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    Building a remarkable brand is getting harder every day.  The noise from the competition is deafening and if you want to break through growth Mike Hallaron of Hallaron Advertising Agency has key insights on what you are missing.  This episode will help you IGNITE your brand and give you the framework for understanding just how powerful what you and what you say will be for marketing your business.  

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    48 min
  • Just what is Agile Marketing with Stacey Ackerman

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    Agile methodology isn't only for programmers anymore.  Today's busy marketing departments are looking for new process and methods to get closer to the customer and the agile method might just be the trick.  Join us in this conversation with Stacey Ackerman of Agilify Coaching and Training as we explore what makes agile marketing so desirable.  No session would be complete without a few "don't make this mistake moments," but from beginning to end you'll enjoy learning more about how Agile Marketing can benefit your company.

    This episode was brought to you by Hamer Marketing Group - Optimize your marketing operation when we join your team.

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    39 min
  • 3 Things You’ll Never Achieve Without Killer Messaging with Karen Palmer

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    Building a killer message to gain attention, in an increasingly noisy market, is the ultimate quest for companies.  What exactly does a killer message look like and how can you ensure your company is creating a message resonating inside and outside a company?  Having something good to say is only part of the battle, now inside and outside a company must deliver consistently on a singular idea.  How do you build something so simple and high impact any sales team, marketing professional, or any other team member in your company wears your message on their crest?  We'll show you how to unlock the killer message hidden inside your company in three simple steps.

    Check out the supporting blog on KP Brand and Hamer Marketing Group.

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    38 min
  • Positivity Through Adversity with Elizabeth C Haynes

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    Elizabeth C Haynes life changed in one of the most dramatic ways 4 years ago and she's been fighting to recover ever since.  Through no fault of her own, the journey would get more difficult before it got better and she's not taking it lying down.  Elizabeth's story is one of grit, determination, and positivity as one person works to overcome unexpected challenges on the road to living their dream.

    This is a special episode of SUMMIT focused on extraordinary people who inspire the human spirit.  You can find out more about Elizabeth and her adventure on her blog and in her new book, Halfway There: Lessons at Midlife.

    https://www.elizabethchaynes.com/

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    45 min

About The Summit Podcast

From the publisher's feed

Explore the world of businesses with an inside look at all things sales and marketing. Together, we'll explore the world of business life through the lens of everyday people doing extraordinary…