The Summit Podcast

Join us as Dave Reske and Kyle Hamer discuss what companies get wrong and what they get right as a relates to go to market plus agency relationships. David shares insight as an agency and marketing professional for 20+ years on how software companies can get more out of their relationships with agencies on paper click and SEO. 

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Dave Breshears and Kyle Hamer's original conversation on outbound in today's customer journey.  This is a shortened episode that didn't get fully recorded but was filled with great insight. 

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The customer by her journey is changing, and the tactics software companies are using to go and capture the market, money, attempting, and a rapid rate. What does this mean for outbound, inbound, in the motion of the sales development or business development rep teams? Our host, Kyle Hamer, sits down with Dave Breshears, Chief Revenue Mechanic, and talks all things SDR.

Find out what it’s going to take to build a world class outbound sales motion.

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Sales in today's buying conditions is changing, but are the selling motions and go-to-market strategies keeping up to support it?

Nope, just ask Brent Adamson from Ecosystems.io. A challenger sales expert and sales aficionado points out what needs to change as buyers and sellers get further apart in an AI-enabled tech world.

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There was little to no structure when Heather joined her company. She was to be in charge of Marketing Operations, little did she know this would be an entire RevOps build-out. Heather and her team would need to build the process, document it, and configure the tech to enable hyper-growth.

What did she do, and how did she help her company grow 3x revenue in 22 months? Don't ask, listen in as Heather Robinette gives you an inside look at how to build a RevOps team from scratch.

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Andrew Royal joins to discuss how the trick to unlocking exponential growth is using data for start-ups and scale-ups. His insight and experience across industries and companies bring fresh insight into how to get the most out of your data.

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Mike Rizzo joins to talk about Marketing Tech architecture and how you need to think about bringing your tech stack to life. Markitecture is real thing and if you're not thinking about it, your going to have lots of markit-debt.

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Ellza Molack joins us to discuss how psychology based marketing is transforming B2B marketing. We explore what this means for ethics and strategy in the early days of AI.

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Building a world class design team takes understanding the design process, strong project management skills, and most importantly, the ability to talk to creatives. In this conversation with Francesca Burns and Kyle Hamer discuss what it takes to build a world-class design team of both internal and external designers focused on brand, on production, and teaming together to deliver unforgettable integrated customer moments across in person, on the web, and in app design experiences.

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