Pomegranate is a "superfood" that is super resilient in hot and arid regions, has great domestic and export demand, and has the potential to offer farmers super profits. India of course is the largest producer of this fruit. In the last decade, there has been a boom in India's pomegranate production. It has the potential to become a keystone export item for India. Pankaj Khandelwal, the Chairman of INI Farms, one of India's largest branded fruits firm and the biggest pomegranate exporter talks to TR Vivek about it's prospects and pitfalls.