Your brand isn’t just your logo or your tagline. It’s your supply chain. 

In this solo episode, Blythe breaks down her recent BBC appearance and expands on a bold new thesis: your supply chain isn’t just a backend function. 

It’s the product. From viral TikToks to luxury handbag knockoffs, this episode explores why today’s buyers are more concerned than ever with the “how” behind their favorite stuff. And why that curiosity is your best marketing tool. 

Key takeaways: 

• Transparency isn’t just ethical. It’s profitable. 
• Gen Z and Millennials are fueling resale and sustainability trends. 
• The rise of TikTok creators is exposing global supply chain truths. 
• Brands that share sourcing stories earn long-term loyalty.

LINKS:

• Appearance on BBC's What in the World
• Tanner Leatherstein on TikTok
• Sheep Inc.
• Good on You
• Trashie

WATCH THE FULL EPISODE HERE

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