My wife and I started our first business together in 2003. We sold solar panels in Long Island, New York, which meant making thousands of in-home sales calls.

Before we entered a potential customer’s home, we had a little ritual. We always looked at each other before we opened our car doors and said, “Let’s go sell a solar system.” It was cheesy and a bit silly, but somehow, we had to say it, or we thought we’d be jinxed and lose the sale.

Though we didn’t know it then, we had tapped into one of several practices that research has shown salespeople can use to close more deals. It turns out there’s a science to superstition, and whether the supernatural exists or not doesn’t really matter. At the end of the day, there are practices anyone can use to increase their business’s good fortune.

You can read the Nir And Far blog post on: The Surprisingly Strong Case for Luck in Sales https://www.nirandfar.com/luck-in-sales/

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/