The Tactical Empire
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The Tactical Empire episodes

  • Why You’re Always Broke: How to Stop Wasting Money and Build Wealth
    Do you ever feel like no matter how much you earn, your money just disappears? You’re not alone. In this episode of the Tactical Empire Podcast, Jeff Smith and Shawn Rider talk about why lifestyle creep robs so many families of freedom and how you can finally take control of your cash flow.
    They share why more income doesn’t always mean more freedom, how to make every dollar work for you, the truth about savings and cash flow, and simple money habits that protect your future without sacrificing the life you want today.
    This conversation isn’t about cutting everything out of your life or living in scarcity. It’s about creating a system that lets you enjoy the present while building real financial freedom for the future. If you’ve ever wondered “Where does all my money go?” this episode will give you the clarity and tools to change that.
    20 min
  • Why Your Ads Don’t Work (And How to Fix Them for Real Results)
    Most business owners get frustrated with digital marketing because they expect instant sales from paid ads. The reality is that digital marketing is not about turning on ads and becoming a millionaire overnight. It is about building awareness, creating trust, and developing a system that converts over time.
    In this episode, Shawn explains the three levels of digital advertising that every business owner must understand. He shares why getting attention comes before generating leads, why leads must be nurtured before they turn into sales, and how the right mindset will save you from wasting money on agencies and ads that seem to “not work.”
    If you have ever felt like your ads are failing, this episode will shift the way you look at digital marketing and give you a framework to finally get results.
    11 min
  • How to Protect Your Profits and Build Wealth as a Business Owner
    Should you really keep reinvesting every dollar back into your business? In this episode of the Tactical Empire Podcast, Jeff Smith and Shawn Rider challenge the traditional advice of always putting profits back into your company.
    They explore why pulling money out of your business can actually create more wealth, the risks of leaving too much cash inside your company, and how smart business owners protect their profits from lawsuits and liabilities. You will also hear strategies for turning business income into long-term assets like real estate, life insurance, and personal development, as well as why most businesses will never truly 10x and what to focus on instead.
    This conversation is for business owners who want to build lasting wealth without being trapped in the cycle of endless reinvestment.
    20 min
  • Money Mistakes That Keep You Broke and How to Escape Them
    Most people think they know what to do with their money. Spend less than you make. Save for retirement. Pay off debt. But if those strategies really worked, why are so many hardworking people still broke, stressed, and stuck?
    In this episode of The Tactical Empire Podcast, Jeff Smith and Shawn Rider break down the truth about financial freedom. They reveal why average advice leads to average results, why being debt free is not the same as being financially free, and how to shift your mindset to create real wealth for yourself and your family.
    If you’ve ever felt like you’re doing everything “right” but still can’t seem to get ahead, this conversation will challenge everything you thought you knew about money.
    22 min
  • Why Most Businesses Fail to Scale (And How to Avoid It)
    Running a business is tough and scaling it without burning out is even tougher. In this episode of the Tactical Empire Podcast, Jeff Smith and Shawn Rider dive into the challenges most entrepreneurs face when trying to grow past seven figures. They discuss why many leaders still overlook the basics, how leadership mistakes stall growth, and the importance of setting clear expectations and KPIs. You will also hear why protecting your time as a CEO is essential and how to create a business that runs without you while still building freedom, wealth, and fulfillment.
    If you feel stuck, overwhelmed, or frustrated with your team, this conversation will give you the clarity and perspective you need to grow smarter, lead better, and scale faster.
    Connect with Shawn Rider and Jeff Smith across all platforms:
    Shawn Rider:
    Facebook: https://www.facebook.com/shawn.rider.771
    Instagram: https://www.instagram.com/shawn_rider_/
    Jeff Smith:
    Instagram: https://www.instagram.com/realjeffsmith/
    Linkedin: https://www.linkedin.com/in/real-estate-investing-passive-income-wealth-lifestyle-engineer/
    Explore Tactical Empire:
    Linkedin: https://www.linkedin.com/company/thetacticalempire?trk=public_post_feed-actor-name
    Facebook: https://www.facebook.com/TheTacticalEmpire
    Instgram: https://www.instagram.com/thetacticalempire/
    Apple Podcast: https://apple.co/3Znvc1y
    Spotify: https://spoti.fi/3BN4nKh
    Youtube: https://www.youtube.com/@thetacticalempirepodcast
    Website: https://www.thetacticalempire.com/
    📢 GET YOUR FREE COURSE HERE: https://thetacticalempire.com/home-page-3581
    This 3-Minute Freedom Audit Exposes The EXACT Reason You're Working Harder But Getting Less Free.
    Take Free Audit here: https://thefreedomaudit.scoreapp.com/
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    20 min
  • Making Smart Business Decisions Without Burning Out

    In this episode of The Tactical Empire, Jeff Smith and Shawn Rider break down how business owners can make smarter business decisions without spreading themselves too thin. They discuss the dangers of chasing projects just because you can, the importance of ROI, knowing your ideal client, and how to filter opportunities through time and perspective.

    Learn why having the skill to do something doesn’t always mean it’s the right move, how to stay focused as a visionary entrepreneur, and strategies for balancing new ideas with the core business that got you here. Perfect for business owners, founders, and ambitious entrepreneurs who want to grow smartly while avoiding wasted effort.

    [00:00] Intro – Jeff Smith welcomes Shawn Rider

    [00:17] Talking about personal skills we wish we had

    [02:25] Shifting to business: Not every ability should be pursued

    [04:02] Examples of wasted business spending and chasing ROI

    [07:57] Visionary entrepreneurs and the “squirrel brain” problem

    [11:21] How to filter opportunities before jumping in

    [12:26] Can you see yourself doing this role in 3 years?

    [14:37] The importance of unbiased third-party perspective

    [15:33] How to reach Jeff and Shawn – IG, Facebook, YouTube

    18 min
  • Business Growth & Family Balance: Real Talk for Entrepreneurs

    In this episode of The Tactical Empire, Jeff Smith and Shawn Rider discuss the struggles of balancing business growth with family life. Entrepreneurs often find themselves working long hours to grow their businesses, but how do you balance that with family time? The conversation dives into the importance of setting boundaries, focusing on high-value activities, and learning how to manage your time effectively. Discover practical strategies for achieving both personal and business success while maintaining a fulfilling family life. Don't miss this episode packed with real-world advice for entrepreneurs!

    [00:00] Introduction to the topic: Balancing business growth and family life

    [01:00] The challenges of being an entrepreneur and maintaining family connections

    [02:30] How to prioritize high-value activities for business success

    [04:00] Setting boundaries in both work and home life

    [06:00] The importance of effective time management

    [07:30] Practical tips on managing work-life balance as a business owner

    [09:00] Recap and final thoughts on optimizing family and business growth

    22 min
  • The Essential KPIs in Business Every Entrepreneur Should Track

    In this episode, Jeff Smith and Shawn Rider break down the importance of tracking the right KPIs in business. They discuss how focusing on the right metrics, such as profit, effective hourly rate, and customer retention, can lead to a more stable and successful business. From revenue to employee retention and ROI, they explain why vanity metrics can be misleading and how business owners should focus on the KPIs that truly drive growth. Don't miss out on understanding which KPIs matter most for your business success.

    Timestamps:

     

    [0:00] - Introduction: Importance of KPIs in business

    [1:10] - Defining Key Business Metrics

    [3:30] - Tracking Profit and Effective Hourly Rate

    [5:00] - Customer Retention: A Key KPI to Track

    [7:00] - How to avoid vanity metrics

    [9:00] - Building a System to Track KPIs

    [12:00] - Conclusion and Why You Should Start Tracking KPIs Today

     

    Key Takeaways:

    Tracking the right KPIs is essential to business success.

    Focusing on metrics like profit, effective hourly rate, and customer retention drives growth.

    Avoid vanity metrics that don’t contribute to your business's bottom line.

     

    Resources:

    Tactical Empire Community: Join our community for more tips and discussions on KPIs and business growth.

    Book Recommendation: Operation Wealth by Jeff Smith

    Infinite Banking: Learn more about this strategy for building wealth.

     

    15 min
  • Mastering Financial Management for Long-Term Wealth and Lifestyle Control

    In this episode, Jeff Smith and Shawn Rider dive into financial management strategies that are key to achieving long-term wealth. They discuss the importance of controlling lifestyle changes, avoiding lifestyle creep, and strategically planning new income sources. The conversation also highlights the significance of living below your means and using money as a tool to improve life quality. Stay tuned for their upcoming Financial Foundations course to help you build a solid financial base.

    Chapters

    00:00 Summer Adventures and Family Celebrations

    01:09 Navigating Financial Transitions

    02:52 The Importance of Strategic Cash Flow Management

    05:16 Deploying Money Effectively

    08:53 Living Below Your Means for Future Gains

    12:32 Building Financial Foundations

    16:25 Money as a Tool for Life Improvement

    20 min
  • Navigating Mental Health Challenges and Building a Purposeful Life

    In this episode of Tactical Empire, John Ragno opens up about his journey from public service to starting his own mental health practice and vending business. He discusses the key mental health challenges men face, including self-worth, anxiety, and finding purpose in life. John shares powerful insights into balancing logic with emotion, overcoming struggles, and the role of community support in healing and growth.

    Chapters

     

    00:00 Introduction to John Ragno

    03:03 Transitioning from Public Service to Private Practice

    06:06 Understanding Men's Mental Health Challenges

    09:09 Self-Worth vs. Self-Esteem: A Deep Dive

    11:50 Strategies for Managing Anxiety and Excitement

    14:45 Finding Purpose and Balance in Life

    18:01 The Importance of Community and Support

    20:54 Navigating Logic and Emotion in Problem Solving

    23:58 Future Aspirations and Goals for John Ragno

     

    37 min

About The Tactical Empire

From the publisher's feed

Having served at the highest levels of the U.S. Army Special Operations in 2nd Ranger Battalion, Jeff Smith came to understand the relationship between discipline, strategic action, and success. However, the transition back to civilian life - and civilian work - introduced Jeff to the unhappy, sedated daily life of the average corporate slave.

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