The Takeover with Tim and Cindy

Think you need three, five, or even ten calls to close a B2B deal?

Think again.

In this episode, we’re shattering one of the biggest myths in sales and showing you exactly how to position your offer so a CMO at a 500-employee company can say “yes” on the spot. From mindset shifts to call structure, you’ll discover the exact framework we use to close enterprise and mid-market deals in just one conversation.

Whether you’re tired of proposals sitting in inboxes or you’re looking to speed up your sales cycle, this conversation will give you a clear path to faster, more predictable wins.

Chapter Markers:

• [00:53] Why long sales cycles are slowing you down
• [03:09] Positioning your offer for one-call closes
• [06:40] Accepting your service as a commodity
• [13:34] Structuring the call: from problem to solution
• [25:52] Making the next step so simple they can’t say no

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

What does it take to build a business that not only thrives today but stands the test of time?

In this episode, Julie Rotuno, CEO of Mid Atlantic Packaging, reveals what it’s like to carry forward a 44-year family legacy.

From painting office walls to leading a multimillion-dollar company, Julie shares her unfiltered journey of proving herself, sustaining culture, and innovating in a shifting market. She opens up about the pressure of being second-generation and how mentorship prepared her for leadership.

This episode is a masterclass in resilience, adaptability, and building a business that lasts for generations.

Chapter Markers:

• [02:07] Julie’s first steps in the family business
• [05:21] Learning every department from the ground up
• [07:57] Culture and values that drive long-term success
• [15:56] Major market shifts and how to adapt
• [21:06] Overcoming the pressure of being second-generation
• [26:45] Packaging as a branding tool, not just a necessity
• [29:31] Julie’s advice on building a lasting business
  
  
  

Connect with Julie:

Website: www.midatlanticpackaging.com

LinkedIn:https://www.linkedin.com/company/midatlantic-packaging/

Instagram: https://www.instagram.com/midatlanticpackaging/

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

What happens when the referrals dry up?

When inbound slows down?

Most businesses stall out, not because they lack opportunity, but because they never audited the core of their client acquisition strategy.

In this episode, we walk through a 5-step audit that reveals why some companies scale effortlessly while others stay stuck. You’ll discover the hidden mistakes that sabotage growth and the exact checkpoints we use to create predictable client acquisition systems.

This is the same framework we’ve used to help businesses escape the rollercoaster of inconsistent leads and finally scale on demand. 

Press play and run this audit with us.

Chapter Markers:

• [00:00] Referrals vs. predictable growth: why relying on chance keeps you stuck
• [02:20] The 5-step client acquisition audit: an overview
• [04:40] Step 1 & 2: Lead source clarity + defining your ideal client
• [10:52] Step 3: Offer positioning—creating a no-brainer offer
• [15:34] Step 4 & 5: Pipeline health + follow-up strategies to win lost deals
• [26:41] The one area every team should fix first

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

What does it take to build an agency that lands global brands like Adidas, Audi, and H&M?

In this episode, we sit down with Steve Rock, Partner & Creative Director at Good Kids, to uncover the mindset and strategies that fueled his agency’s growth from scrappy beginnings to global recognition.

Steve reveals why clarity always beats cleverness, how to find the right balance between chaos and growth, and why relationships still drive the biggest wins in business. 

From building with “reckless abandon” to shaping unforgettable brand experiences, Steve shares the hard-earned lessons that every entrepreneur and marketer needs to hear.

If you’ve ever wondered how top agencies cut through the noise, scale sustainably, and build client rosters filled with household names, this episode is your roadmap.

Chapter Markers:

 [00:00] Clarity beats cleverness in business
 [02:13] Scaling responsibly vs. growing at all costs
 [07:54] From scrappy beginnings to global clients
 [14:25] The power of content & clarity in messaging
 [23:33] Positioning your brand with emotion
 [33:13] Why community and relationships drive success
 [36:20] What’s next for Good Kids

Connect with Steve: https://www.linkedin.com/in/itssteverock/

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

Most agencies don’t fail because of bad talent or weak ideas. They fail because they miss the very things that separate short-lived shops from thriving, dominant businesses.

After working with 400+ agencies, from solo hustlers to 8- and 9-figure giants, we’ve identified the seven moves that winning agencies make every single time. 

These are hard-hitting truths that determine whether your agency becomes irrelevant…or unstoppable.

If you’re ready to see what the most successful agencies are doing differently, and how you can apply it to explode your growth, lock in to this episode. The difference between scaling and stalling may come down to these exact seven strategies.

Chapter Markers:

[00:30] Why most agencies fail
[01:30] Selling outcomes, not services
[04:45] The “no-brainer” offer strategy
[09:50] Why the first close is never the end of selling
[13:15] Reporting like a SaaS company
[20:30] Pipeline, QBRs, and profitability

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

Imagine being told you don’t fit the mold, and then creating a whole new table to sit at. That’s exactly what Crystal Foote did.

In this powerful conversation, we sit down with Crystal Foote: award-winning executive, founder of Digital Culture Group, and creator of ARI, the groundbreaking AI platform making waves across Fortune 500 brands. From breaking glass ceilings to building the only woman- and Black-owned ad tech company in the country, Crystal shares her raw insights on what it really means to lead with vision, resilience, and impact.

We dissect her journey from top sales performer to industry disruptor, how she navigates the challenges of building as an underrepresented founder, and why legacy matters more than accolades.

If you’ve ever wondered what it takes to truly stand out and win in business today, this is an episode you can’t afford to miss.

Chapter Markers:

 [03:17] Founding Digital Culture Group and Filling the Industry Gap
 [06:06] Relationships as the Key to Entrepreneurial Success
 [10:19] Winning Awards and Why Validation Matters in Business
 [16:01] Turning Challenges Into Superpowers and Making AI Inclusive
 [29:43] Building Culture, Giving Back, and Defining Legacy

Resources & Links:

• Crystal Foote on LinkedIn 
• Learn more at Digital Culture Group

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

We’re back. Season 2 of The Takeover kicks off with a conversation that’s been years in the making.

Ever looked back at your own beliefs and thought, “How did I even believe that?” That’s the power of growth. In this episode, we take you behind the curtain on the philosophies we once held onto tightly… but no longer believe.

From offers vs. sales skills, to when and how to niche, to the role of technology in every business today, we unpack the very shifts that changed the trajectory of our company and our thinking.

We’re challenging you to re-examine the beliefs you’ve been carrying. Are they still serving you, or is it time to evolve?

Chapter Markers:

 [00:00] Why evolving your philosophies fuels growth
 [05:53] Philosophy #1: A good offer beats great sales skills
 [16:27] Philosophy #2: When, why, and how to niche
 [26:16] Philosophy #3: Every business must become tech-enabled
 [33:25] Season 2 kickoff: what’s coming next

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

Growth doesn’t always look like what you think. Sometimes, it’s not about pushing harder but getting radically honest about what’s working, what’s not, and what needs to shift.

In this episode, we’re pulling back the curtain on some major moves happening inside PEMA, from how AI is reshaping our daily operations to launching a brand-new lead gen platform, and the internal shifts we’ve made to scale smarter and serve better.

If you're in build mode, you’ll want to hear this. Because the next phase of growth rarely starts with more hustle, it starts with clarity.

Keynotes & Chapter Markers:

Keynotes & Chapter Markers:
00:00 – Intro: A real, raw behind-the-scenes update
01:55 – The big news
04:15 – Reason #1
09:39 – Reason #2
12:02 – Reason #3
14:20 – What to expect in the fall: More value, more impact

Stay in touch with us on all social platforms

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

What if your entire go-to-market strategy had to change overnight?

In this episode, you’ll hear how Ryan Davis, co-founder of People First, pivoted from political influencer marketing to public health campaigns at the height of the pandemic—and used that momentum to scale a thriving agency.

Ryan breaks down how they won high-budget clients, built strong referral pipelines through white-label partnerships, and used newsletters and case studies to close million-dollar deals—without chasing every shiny object.

If you’ve been trying to figure out how to pivot, position, or power up your agency or service-based business, you don’t want to miss this conversation.

Keypoints & Chapter Markers

00:00 – Launching a business… right before the world shut down
04:00 – Finding a “blue ocean” in an overlooked niche
08:13 – Turning case studies into real campaigns
14:35 – The long sales cycle and building trust through newsletters
20:04 – How AI is changing the agency model (and hiring)

Want to connect with Ryan?

People First: https://peoplefirst.cc/

Influencer Impact: https://people1st.substack.com/

The Month In Digital: https://monthindigital.substack.com/

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

What if the secret to scaling a startup wasn’t raising millions, but creating an ecosystem that lets everyone win?

In this episode of The Takeover, Jake Schoenberger, the Head of Strategy and Operations for Ads at Beehive reveals how he scaled a newsletter platform into a powerhouse with unicorn potential. From his journey at Facebook partnerships to launching and selling Swapstack, Jake breaks down the strategies he used to build and monetize a thriving newsletter ecosystem.

Whether you’re a startup founder, newsletter creator, or marketer looking for new growth ideas, this episode is packed with tactical strategies and inspiring insights.

Keypoints & Chapter Markers:

00:00 – Introduction: Jake’s path from Facebook to Swapstack
01:57 – The birth of Swapstack and newsletter monetization
03:51 – Building traction: How they grew Swapstack from scratch
10:23 – Selling to Beehive and accelerating growth
22:26 – Beehive’s next-level growth strategy and partner ecosystem
33:47 – The long-term vision for Beehive as a unicorn platform
34:43 – How to connect with Jake and Beehive

Connect with Jake: Jake on LinkedIn | Jake on X

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover