We dig into the idea of taste—how it’s formed, how it signals identity, and where it fits in media and business today. We also unpack how taste once defined media gatekeepers, how it’s now being democratized (or commodified), and why developing taste is less about money and more about intentionality. We are then joined by sociologist and brand strategist Ana Andjelic to debate the merits of European taste vs American taste. Plus: Anonymous Banker has a cameo on how to get a “taste premium” in M&A.

• The Sociology of Business by Ana Andjelic
• PvA What We Learned About Taste in Miami
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