The Tech Smart Boss Podcast

Why do you have a website? We say it's to build credibility, communicate value to your visitors and customers, and to convert visitors into leads. In this episode, we discuss the 10 key elements you need on your website to meet those 3 goals and to develop a lead generating website for your business. www.techsmartboss.com/35

Nothing kills a good opportunity faster than a horrible, boring demo of your business products or services.  In this episode, I give you my 11 best tips on how to deliver an exceptional experience for your customers so that your products and services can shine.  This episode is more about people and process than technology. https://www.techsmartboss.com/34

My philosophy is that even if you are a soloprenuer, you need to use a CRM. And as you grow, and develop a sales team, the CRM should act like a hub for your entire organization, with spokes into your marketing, accounting, and operations teams. In this episode, I cover the 5 key essential features you need to look for in a CRM application so it can become this hub and we'll list a lot of affordable options to check out. http://www.techsmartboss.com/33

As an entrepreneur, I'm sure you have lots of ideas and if you're anything like me, you probably try to do them all at the same time. After 18 years I've learned that tends to only make the good ideas less effective and drains your money and time with the bad ideas. In this episode, I cover my approach to prioritizing what business activities I should focus on and how to bring a focus to the things that lead to growth and success. http://www.techsmartboss.com/32

It's harder than ever to get the web domain that you want these days. All the good ones seem taken. But when it comes to marketing your business or brand, having the perfect web domain is more important than ever. In this episode, I lay out my 9 tips on how to get a great web domain to enhance and market your business. http://www.techsmartboss.com/31

Remote work is becoming the norm in business these days, but there is a right way and a wrong way to do it. In this episode, I discuss the pros and cons of having remote employees and cover 7 essential pieces of technology you need to make it work properly. http://www.techsmartboss.com/30

Channel partnerships are changing these days. The models that worked in the past for large businesses are failing and smaller, more agile companies have the opportunity to grow their business by coming out with more innovative programs for channel partners. In this episode, we cover if an indirect sales model is right for your business and how to structure a channel partnership program that works. http://www.techsmartboss.com29

Everybody hates spam and unsolicited emails, but outbound email can be a really good way to generate leads for your business IF you do it the right way. In this episode, we cover some of the technical pre-requisites, how to target your leads, and how to construct an email that comes across as authentic and transparent. http://www.techsmartboss.com/28

Leveraging technology to scale your brand is a key business strategy of a Tech Smart Boss. Marketing is an area where there is a lot of technology that is affordable, easy to use, and can help your brand cast a bigger shadow. In this episode, I break down the entire Marketing Stack that I use in my primary business, 5000fish, and in the Tech Smart Boss brand. Hopefully, you can get some new ideas as well. http://www.techsmartboss.com/27

In this episode, I go over how to set up a marketing strategy for your business. I cover a lot of tactics from offline marketing to online marketing, what may work best and how to pick the core 1-2 you should put most of your energy toward. http://www.techsmartboss.com/26