The Tech Smart Boss Podcast

There used to be a saying that you should never mix business with politics. These days, however, that rule seems to have been thrown out of the window. In this episode, I discuss my thoughts on how businesses are getting pulled into more and more social and political issues, the consequences of that, and what I think a Tech Smart Boss should do or at the very least contingency plan for.  Warning up front, we don't talk a lot about technology in this episode but you're also not going to hear yet another person tell you what side of the political argument they are on. My focus on this is to get you thinking about how to handle it should your business be pulled into a controversial discussion. http://www.techsmartboss.com/45

Starting Oct 2017, Google is going to start warning website visitors when websites are not secure. If you don't have your website protected by SSL, you will start to lose conversion, brand credibility, and traffic. In this episode, I cover the 3 top ways to set up SSL on your website and the pros and cons of each.  Two methods are free, so there's no reason why you shouldn't do it today. http://www.techsmartboss.com/44

Everyone knows that build it and they will come doesn't really work in today's noisy business environment. The smart thing is to have an interested set of potential customers during your pre-launch so you can get some traction right away with your new product or service. For those of us who bootstrap, it's the most viable way to success. In this episode, I go over some of the things you can do to grow your following and find your niche, before you even have a product or service ready to sell. http://www.techsmartboss.com/43

How many times have you said, "I wish I could get this task off my plate but it's easier to do it than teach someone else how to do it?"  If you routinely say that, then this podcast is for you.  I cover my 4 step process for getting those time consuming, but very important, tasks off your plate and into the hands of someone affordable who can perform it with high quality and precision. http://www.techsmartboss.com/42

Most businesses stay in old, outdated business software way too long.  It gets comfortable, it gets too hard to replace, and in many cases, you just don't spend the time to research what may work better for your business. In this episode, I go into detail on how to evaluation, research, and buy business software and it doesn't include going on your social networks and asking others "What's the best X?" http://www.techsmartboss.com/41

All I do is talk about the benefits and how you can grow your business better and faster using modern technology.  Well in this episode I'm going to flip the script and talk about the negatives and dangers you could face by relying on cloud and SaaS technology in your business. http://www.techsmartboss.com/40

Retargeting is one of the most cost effective ways of advertising (with the highest ROI if done correctly). In this episode, we take a deep dive into retargeting advertising. We discuss the what, the why, and most importantly how to do it the Tech Smart Boss way. http://www.techsmartboss.com/39

Are you making sure your leads and customers are getting the right targetted message, at the right time? Unless you have a framework for segmentation, probably not.  In this episode, I go into the reasons for segmentation, how to implement a segmentation process, and how to apply segmentation in your business. https://www.techsmartboss.com/38

I just built my first online course and in this episode, I share the steps I took to plan and execute the effort and the technology I used.  I also talk about how much everything cost me and you'll be amazed at how you can also put together a digital product on a budget. I put the main 8 steps of my course building process in a download that you can get below. http://www.techsmartboss.com/37

In episode 35 we talked about the key things you needed on your website, in this episode we're going to talk about the technology that can help you create and manage it affordably and like a Tech Smart Boss.  We cover 9 key pieces of technology you need to create a lead generating website for your business. http://www.techsmartboss.com/36