The Tech Smart Boss Podcast

I've mentioned in previous podcast episodes that I don't believe in paying too much to competition.  Too often as entrepreneurs, we give our competition way too much credit and waste a lot of time trying to either stay ahead of them or worry about what they are doing.  But that doesn't mean I completely ignore them either.  I like to put a side eye on them and in this episode, I go over what types of information I try to learn from my competition and the technology that I use to do it. http://www.techsmartboss.com/65

In the last episode, I discussed how to set up your YouTube channel for your business and brand, but I didn't get into what types of videos you can post.  Video marketing goes far beyond just YouTube and in this episode, I go through the different types of videos you can use in your business and some of the technology that can help you get there on a budget. http://www.techsmartboss.com/64

YouTube is a massive source of traffic that you may be missing out on if you don't have a properly constructed YouTube channel.  In this episode, I go over the key things you need to focus on to make sure you are properly represented on YouTube and getting valuable organic search traffic from the world's #2 largest search engine. http://www.techsmartboss.com/63

The one thing we always tend to sacrifice as entrepreneurs is our personal health.  We put so much into the business,  we see exercise and eating healthy as a luxury. I've learned that nothing can be farther from the truth, and making sure you focus on your health as the business owner, reaps a lot of benefits for your business.  In this episode, I go over three important areas of focus for the entrepreneur, and also how you can bring a focus of personal health to your team. http://www.techsmartboss.com/62

With all the hacks and security holes we hear about almost weekly, the honest truth is you're never 100% secure if you're on a device connected to a network.  But that doesn't mean you shouldn't do everything you can to protect yourself from the busters and knuckleheads who want to cause you damage.  In this episode, I share 12 things you need to be doing at a minimum, especially if you are a remote workforce and spend a lot of time working from outside a traditional office. http://www.techsmartboss.com/61

In Episode 59, I talked about when and how to start using Business Intelligence software in your business.  In this episode, I go deeper into the concept of leading indicators and give you a process for determining the key performance indicators that you can use to drive your business. http://www.techsmartboss.com/60

As the founder and CEO if 5000fish, I spend most of my time selling Yurbi, a dashboard and reporting solution.  Far too often, I find small and large businesses looking to buy BI software before they are ready.  In this episode, I'm going to break down how to know when you're ready for BI software and then give you a process to follow to get the most from it when you are ready. http://www.techsmartboss.com/59

We may sound like a broken record, but the key to success is to deliver the right message, at the right time, to the right person.  In this episode, we cover the concept of Customer Personas and what they are, how to build them, and how to use them.  A solid set of Customer Personas can get your entire team on the same page with the message and the approach of how to work with your ideal customers (and allow you to quickly avoid the wrong ones). http://www.techsmartboss.com/58

Leveraging content marketing strategies is extremely important to a Tech Smart Boss.  The best return on investment you can find in your marketing efforts are the leads you get from organic search engine traffic, which basically means Google search engine traffic.  But Google is always changing their algorithms and how they decide who gets the top search engine rankings and you want to be as close to the top as possible.  In this episode, I discuss the important SEO factors you need to know about for 2018 and how to adjust your content creation so that you can stay at the top and keep getting those leads! http://www.techsmartboss.com/57

For the past 19 years, I've been on #TeamBootstrap when it comes to running a business, but I haven't always been as lean as I should have been on the operations side.  Having experience being bootstrapped and non-lean versus bootstrapped and lean, I think the combination of a bootstrap mentality and the focus to run a very lean operation is key to succeeding in business these days.  In this episode, I cover 11 traits or characteristics you should try to adopt to make this entrepreneurial journey as successful as possible for you. http://www.techsmartboss.com/56