The Tech Smart Boss Podcast

As a small business one thing that commonly gets left out is planning.  We're too busy running from one fire to another, or simply getting things done to try to plan events.  It's true that you have to be flexible as a bootstrapped or lean operations run company, but you can't be so reactive that you never take the time to have a plan.  In this episode, I go over the 6 steps I use and this is specifically to help you prepare for 2018 but you'll see this is a process that you'll repeat often to make sure you have a focus, a path, and a plan. http://www.techsmartboss.com/55

I've talked about Slack a lot in past podcasts but I've never gone into detail why I use it, how I use it, and how it's transformed my business.  And believe it or not, I was initially a huge naysayer to using Slack. In this episode, I go into how I recommend you set up Slack for your business and how I leverage it as the hub of communication for my business. http://www.techsmartboss.com/54

As a small business owner and entrepreneur, we wear a lot of hats in our business. One that I don't like wearing as much as the others is the role of hiring people. Thankfully, after 18 years, I've done it enough to nail down a process that works and a set of technology apps that make the task easier and the end result (a great new member of my team) more repeatable. In this episode, I go over my process and the tech stack that I use and hopefully you'll get some ideas on how to improve your own hiring processes to find your next superstar team member. http://www.techsmartboss.com/53

Episode 52 represents one year of Tech Smart Boss.  My motivation for starting Tech Smart Boss was a combination of passion and for experimenting and learning new techniques that I can apply to my primary focus, my business intelligence software, Yurbi.  In this episode, I take a look back at all the things I've done the past year, what I've learned from it, and how I plan to apply it to Yurbi (or ways that I already have).  Hopefully, it will generate some takeaways for your business as well. http://www.techsmartboss.com/52

In our past podcasts, we have talked a lot about a content marketing strategy where the focus is to provide value to your customers and potential customers.  One way to deliver that value is in the form of education, teaching them about topics in your industry and about your products and services.  One of the best ways to do that is via online webinars but it can be tricky to pick the right webinar software with so many options out there.  In this episode, I cover why you should be doing regular webinars and discuss the different types and different features you should look for in your webinar software.  And of course, I list a lot of tools that you can research for your business. http://www.techsmartboss.com/51

Can you believe how fast time flies?  We are up to episode 50!!!!  I thought it was a good time to take a look back since our last recap show in Episode 25 and see what topics areas we have covered since then and give you a breakdown of what episodes to listen to in what order (or which ones you may have missed). In this episode, I do a recap of the past 24 episodes by category, so if you’re new to the show or if you missed a few, you can follow the proper sequence to hear me talk about Marketing, Lead Generation, Tech Stacks, Software, Website Design, and more. Plus we go into some of the stats and what’s coming up in the next 25 episodes! http://www.techsmartboss.com/50

These days chat tools are a dime a dozen. But surprisingly a lot of businesses still don't support chat on their website.  In this episode, I give you a lot of chat tools to consider and the 5 must haves and 4 nice to haves to help with your selection.  But more importantly, I discuss how having a customer-focused business means you must have chat on your website, but it doesn't mean you have to have a team of live agents 24/7 to handle incoming requests.  Learn how website chat can benefit your business and more. http://www.techsmartboss.com/49

A large part of being a Tech Smart Boss is being able to use technology to scale and grow your business in ways that have been limited to only big businesses in the past. But we don't want to emulate everything that big businesses do because we all get those impersonal and wrongly delivered messages that come from their automation tools.  In this episode, I talk about how you can scale and automate your business but keep the personal touch so that the right messages are going to the right leads and customers, and then you can convert more business and grow faster. http://www.techsmartboss.com/48

In a couple of the past episodes, we talked about the importance of lead and customer segmentation, so that you can target people with the right message at the right stage. There are services out there that allow you to enrich the data you have on your leads and customers to get even more sophisticated in your segmentation.  In this episode, I'm going to discuss the different levels of data enrichment and list multiple options for you to take a look at that range from free to expensive. https://www.techsmartboss.com/47

I've talked about some of the lifetime software deals that I've purchased in the past but I've never given you the details on what lifetime software deals are all about.  In this episode, I let you know what they are, where you can find them, why vendors might do them, and how sometimes they can be a blessing or a buyer beware situation. http://www.techsmartboss.com/46