When you read a book about negotiation, it seems like you should be able to get exactly what you want. However, when you go out into the real world, your negotiating turns to custard. Others don't seem to agree with your terms, and you're left hanging. Often this problem arises because of a simple set of stages that we ignore. In this podcast, we look at those three stages and see how they boost our negotiating power, without us doing anything extraordinary.

When we create information, we tend to think of a single book, a single article—and may I say—a single podcast. That system works fine, but there's a method that is far superior. It's called a series. Here's why a series works so much better and how to go about creating a series of series.

We don't always realise it, but we go through precise psychological stages when we are becoming entrepreneurs. The biggest problem is that one stage is more deadly than all the other stages put together. It's the stage where we lose control because we are driven by outside forces. How do we know which stage we are in? And how do we prepare ourselves for the stage that is going to seriously rock the boat?